Currently in Latin America the qualitative and quantitative deficit of low-income housing is high, due to multiple factors, social, political, economic, among them is the lack of urban land suitable for housing projects of this nature, then, the high costs of urban land, lack of provision of basic services, low density regulations in large areas, among other variables make it impossible to obtain adequate land, which makes it impossible to provide decent housing for the lower income class. Considering that in urban planning the option to sectorize and define the use of residential land, responds to the analysis of variables and territorial constants that enable decision making in benefit and safety of a population served, it must be choose the appropriate tools and methodology for guarantee an urban planning according to the reality and needs of each territory. There are many methods to analyze the relationship between the variables and constants, however, not all of them allow us to correctly define the right place to locate a housing project of social interest, therefore, through this research we intend to provide technical and methodological recommendations to determine the convenient location, considering as a case study the city of Cuenca, Ecuador. The qualitative method by points is applied in the case study, considering the variables; cost of land, proximity to the city center, availability of basic services, provision of equipment, road conditions, local restrictions and environmental factors, managing to reduce from the universe of 21 rural parishes to six potential sectors and then to a specific sector suitable for receiving and strengthen social housing due to its social and economic affordability. The method of analysis used, although it is simple and fast in its application, is effective for its objectivity and analytical system of variables, which allows to cross information from basic level to systematic information or meta-analysis, which guarantees the reliability of the expected results. Through the proposed methodological analysis is provided with basic urban planning strategies for the benefit of the neediest sectors which makes it possible to cover the qualitative and quantitative deficit of low-income housing in the city of Cuenca.
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