Development Of New Media Research Articles

A Study on the Application of New Media in Broadcast Newscasting and Writing under the Perspective of Media Integration

The development trend of media convergence is related to user demand, market competition and other factors, based on this environmental background, the broadcasting news industry makes full use of the advantages of new media to innovate the development path, which is the right choice to comply with the changes and needs of social development. The rapid development of new media has brought a variety of information dissemination forms and broadened information dissemination channels, which is a new opportunity and a new challenge for the broadcast news industry. In this regard, this paper starts from the application of new media in broadcast news broadcasting and writing, focusing on the broadcast news industry to play the advantages of new media to promote their own transformation and upgrading. For example, broadcast news industry practitioners can start from the characteristics of the new media industry, revolutionize the concept of work and work thinking, change the writing ideas and innovative programs, improve the interactivity of broadcast news, so as to enhance the audience’s sense of experience and improve the competitiveness of broadcast news.

Research on Anxiety among Various Age Groups in the Context of High-speed New Media Development

This paper is based on the rapid development of new media in the context of the new era, and the anxiety emotions generated by different age groups are different. This paper speculates that there is a mutual influence between internal anxiety and internet information among different age groups. So this paper conducts a survey and research on the impact of different age groups on the sources and manifestations of inner anxiety, to explore the relationship between inner anxiety and new media among different age groups, and how to face the impact of this new media on mentality. This paper mainly adopts three research methods. They are namely interview method, questionnaire method, literature research method. The research results show that young people are more susceptible to the influence of internet information, while those over the age of thirty are relatively less affected by internet information. The research ultimately found that age has a certain impact on inner anxiety, and this impact gradually decreases with age. The sensitivity of the group aged 30 and above to internet information is not lower than that of the relatively younger group. However, due to their different social and life experiences, they are relatively less influenced by the internet.

Research on the Application of New Media to Sports News Communication

With the continuous innovation of media and the arrival of the new media era, the content production of sports news dissemination is becoming increasingly important. Compared to traditional media, the form of expression has changed. Indeed, the technology of new media has brought a series of advantages to the dissemination of sports news. But at the same time, the support of new media has also brought a large amount of false news to sports news, lacking authority and innovation. Excessive entertainment, the digital gap between the elderly and other issues require the media and the public to jointly complete the new health communication of sports. The paper involves the dissemination of sports news in the context of new media. The goal is to demonstrate that the dissemination of sports news has undergone a qualitative change with the development of new media. This is to analyze and explore the characteristics and differences of new media in sports news dissemination, discover the potential problems hidden in sports news dissemination under new media, and provide suggestions. By showcasing the optimization of sports news dissemination in the context of new media. This study emphasizes the prominent advantages and optimal dissemination effects of sports news in the context of new media.

Teaching Electronic Literature in EFL Classrooms: The Know-What, The Know-How, and The Know-Why.

Electronic literature has been broadly discussed for the last two decades along with the rapid development of new media. The ongoing debate has been concerned with its shifting form from printed text to digital text which brings along several changes in the way literature must be seen. However, studies on this subject are still limited to its L1 setting and most of the discussions focus on its cultural material discourses. To fill in the gap, this paper discusses the necessity of bringing up the practical application of electronic literature in EFL classrooms. The discourse revolves around addressing several key inquiries: the types of electronic literature viable as learning materials in ELT (the know-what), the teaching strategies through which electronic literature can be effectively taught in ELT (the know-how), and the fundamental rationale underscoring the importance of teaching electronic literature to EFL students (the know-why).

Sensory attributes, chemical and microbiological properties of cigars aged with different media.

Introduction: Aging is an important process to improve the quality of cigar, but the effect of aging with media on cigar has not been reported.Therefore, this study aimed to prepare different aging media and clarify the influence of media on cigar quality. Methods: Effective media were first screened by sensory evaluation, then the effects of aging media on the chemical composition and microbial community of cigar were investigated. Results: The results showed that: 1) As aging media, coffee formula and cocoa formula could optimize the smoke and aroma characteristics of cigar, and 30days was the appropriate period for cigar aging. 2) Aging with coffee or cocoa media could increase the content of amino acids, non-volatile organic acids, malic acid and aroma components. Particularly, the content of aroma components increased from 2.48mg g-1 (W-30) to 3.21mg g-1 (C-30) and 3.70mg g-1 (K-30), respectively. 3) Aging with coffee can improve the diversity of bacteria and fungi on the cigar surface and change the succession rule of bacterial community. In contrast, aging with cocoa had no significant effect on microbial diversity of cigar. Discussion: In this study, the influence of aging media on cigar quality was analyzed multidimensionally for the first time, which provided a reference for the development of new aging media and technologies to improve cigar quality.

Two important strategies to attenuate consumer purchase hesitation☆

Based on collective cognitive dissonance theory and self-affirmation theory, this study examines the methods of attenuating purchase hesitation and retaining consumers’ original purchase intention of luxury goods by offering advertising messages. Two experiments were conducted to examine how purchase hesitation caused by negative feedback from peers at the purchase stage can be resolved. The results indicate that collective cognitive dissonance and self-threat at the purchase stage decreases purchase intention. Offering advertising messages containing information that supports consumer choice mitigates the negative influence of purchase hesitation on purchase intention and information search intention. Moreover, providing promotional messages to enhance self-esteem reduces consumer intention to search for additional information, but does not restore already reduced purchase intention. This study provides meaningful implications for consumer decision-making research. The findings contribute to the theoretical development of new media and future research on consumer decision-making.

АНТИКРИЗИСНЫЕ МЕДИАКОММУНИКАЦИИ БРЕНДОВ В ПЕРИОД ПОЛИТИКО-ЭКОНОМИЧЕСКОЙ НЕСТАБИЛЬНОСТИ

The purpose of the study is to examine several cases of foreign companies leaving the Russian market, identify the effectiveness of brand communication messages and summarize the methods of media communication relevant to any crisis. The relevance of the article is connected with the turbulence of the modern world and with the rapid development of new media: these factors have revealed the need to look for new approaches to the study of crises and their overcoming. Using the example of three cases of withdrawal from the Russian market of foreign companies associated with the start of a special military operation in Ukraine – Nestle, Renault and McDonald’s – the authors consider the anti-crisis communications of these brands. The article shows the communicative pressure exerted by the media and stakeholders on brands and the increasing role of the Internet, primarily social networks, in the development and overcoming of the crisis. The material for the study was publications related to the brands McDonald’s (now – “Delicious and Period”), Nestle and Renault for the period from January 1 to September 1, 2022, primarily English-language, selected by Google search, both in the media and social networks, and on the websites of the companies themselves. Publications were selected by keywords – company names. The authors, based on the content analysis of publications about the mentioned brands during this period, as well as analyzing the statements of companies on their websites, come to the conclusion that the chosen “focus on the victim” is the most effective among other brand strategies during the crisis associated with extreme political and economic conditions.

Digital Media as a Factor of Information Security in Kazakhstan

In the near future, digital mass media will become the main primary sources of information for the population of any state, therefore, the role of digital mass media in the process of ensuring information security will be significant. Digital media in the Republic of Kazakhstan are becoming an important political resource. The threat to the information security of Kazakhstan is posed by transnational network, new media, some of which lead to destructive consequences in the media system. The purpose of this study is to analyze the main trends in the development of new media in the Republic of Kazakhstan. The authors come to the conclusion that the subjects of the media space become active participants in the political process and act as a tool for constructing political reality. The resource potential of digital media makes it possible to create platforms for interaction, primarily between citizens, and then citizens

Factors Influencing Digital Marketing in Bhadrak District of Odisha

With the rapid development of new interactive media like on-line services and the World Wide Web has taken most consumer marketers by surprise. The digital era has made consumers more aware about varieties of products, brought a shift in the lifestyle and trends, made them more and more elegant in making a purchase decision. Digital Marketing (DM) uses various social media platforms like Instagram, Twitter, Facebook, YouTube etc. for promotions where advertisements of companies are shown considering the set of customers of different age groups, budget and places where traditional marketing tools would not be effective to generate sales. Digital marketing communication has been faster and wider and do not give consumers the scope for thinking beyond those peripheries. The study aims at investigating the factors impacting consumer’s online impulsive buying tendencies through various digital platforms.

The Impact of Online Public Opinion Dissemination on the “Wraparound Involvement” of College Students' Academic Qualifications: A Comparative Study of Shandong X University and Henan Y University as an Example

The 21st century is the information age. The rapid development of new media has brought about sweeping changes to society, and while helping to improve the quality of higher education, a phenomenon of “hostage-type involution” of college students' academic qualifications has also emerged. This paper adopts the research methods of literature analysis and case study analysis and selects Shandong X University and Henan Y University as examples for comparative analysis under the “college entrance examination province”. The evolution of the above phenomenon has reached a white-hot stage, invariably affecting the physical and mental health development of college students and, at the same time, arousing the great concern of the school, society and the state, which needs to deeply explore the reasons for the formation of hostage-type involution of the network public opinion dissemination to the college students' blind pursuit of academic qualifications. Finally, we propose effective strategies and suggestions for universities and social media to manage the construction of online public opinion and to help students establish a correct view of pursuing academic qualifications according to various reasons.

Analysis of the Development of the Chinese Network Variety Show under the New Media Environment

With the development of new media, the frequency of people using computers and mobile phones has greatly increased, and network variety shows were born at this time. Its continuous development and growth have attracted the attention of many people. This thesis uses literature research, example analysis and data collation to study the current situation and future development of China's online variety shows in the current new media era. This paper finds that Chinese network variety shows show the characteristics of diversification and comprehensiveness, but they also have many disadvantages under rapid development, such as Chinese online variety shows are too homogeneous and like to imitate and copy other countries variety shows.

An Analysis of Commercial Communication Paths of Korean Pop Idols in the Context of New Media

With the development of new media, K-pop has successfully realized cross-cultural communication. Some researchers have analyzed the Korean wave fan groups and the marketing strategies of the Korean wave, but they still lack a correct understanding of the current situation of the commercialization of Korean wave idols and the potential problems. Therefore, through literature analysis, case analysis, and comparative analysis, this paper explores the commercial communication path of Korean pop idols in the context of new media. Finally, the study found that the lack of self-awareness of Korean idols, the politicization of idols, and cultural strategies formulated by the government are the leading causes of the problem. Therefore, people should set up their independent values and judgment in daily contact with Korean Wave culture, and the media should also play a good role in checking and supervising communication to promote positive cultural exchanges between China and South Korea.

Impact of New Media Development on City Image

In this era, the city image is an essential symbol of a city. The rise of new media is a significant factor that affects the city image. The city image has changed dramatically with the development of new media. This study is proposed to study the strategies implemented by new media in affecting the city image and is expected to analyze the positive and negative effects of these new media strategies on the image of cities in three aspects: cultural, social, and economical aspects. This is achieved by reviewing, summarizing, and analyzing the literature on new media and the city image. The authors used data collection on new media development and city image, case comparison of different cities, case analysis of different cities, and literature finding to research. By studying the impact of new media development on city image, in order to achieve an understanding of the importance of new media on city image. The results show that new media cities can use the short video platform to analyze the latest information about the city's technology, the media industry, and the city's news and events. New media promotes the city image and gives it a positive and negative impact.

Research on the Development of New Media from the Economic Perspective

With the popularity of some apps, such as Tik Tok, Little Red Book and Taobao, people are easily swayed by their marketing methods, such as the launch of the Double 11 shopping festival, Tik Tok group purchases, and other preferential policies, which have attracted more consumers and changed people's consumption habits to a certain extent. In the days when e-commerce was not popular, most people would go to shopping malls to do their shopping, but through my surveys in shopping malls, this paper found that fewer people were going to shopping malls, especially to buy clothes. The new media has changed the way people consume, but it has also taken a big toll on the traditional economy. This paper also mentioned some development strategies and the competition between new media and traditional media. We need to continue to improve the technology of new media to promote better economic development and better understanding of public psychology, and we also need to pay attention to the traditional economy to make it more even.

Analysis of the Online Marketing Model of Luxury Brands: Dior as an Example

With the continuous increase of China's per capita income, it has gradually transitioned from the past subsistence consumption level to the current well-off level, and the purchasing ability of consumers has gradually improved, so luxury goods in China are becoming more and more popular, making China become one of the largest consumer countries. However, due to the raging epidemic and fast fashion brands, the rapid rise of light luxury brands, and the Internet, the development of luxury goods in China is also in a dilemma. To adapt to the development of new media, luxury brands have accelerated the layout of online markets to cater to consumers' shopping habits. Therefore, the research on the online marketing model of luxury brands has particular practical significance. In this paper, Dior is the main body to analyze it. Firstly, it introduces the background and competitiveness of the target brand Dior and expounds on the current situation of luxury online marketing in China by analyzing the marketing methods of Dior in the different modes of traditional and new media. In addition, the effect of Dior in the network marketing mode is shown and evaluated. Finally, the future development prospect of the online marketing of luxury brands is put forward.

Marketing Strategy of Commercial Micro-Movie Advertising: A Case Study of Laodu

With the development of new media and the change in consumer taste, consumers' interest in traditional advertising has decreased. The form of advertising has undergone tremendous changes. This paper highlights the importance of Micro-Movie in contemporary advertising and marketing and presents a case study of the marketing strategy used in LaoDu. Combining cinematic techniques and advertising campaigns, micro-movie advertising provides a condensed but powerful storytelling experience that can evoke emotional resonance and build brand image. However, only some companies can succeed with micro-movie advertising, as it requires balancing commercial objectives with artistic and educational values. The analysis of LaoDu demonstrates the effectiveness of its placement channel selection, narrative strategy, emotional marketing, senior marketing, and word-of-mouth marketing, offering inspiration and guidance for other brands' marketing efforts.

Study on the Problems and Strategies Facing the Development of Governmental Media based on the New Media Environment

Time has changed, and at the beginning of the 21st century, information and communication technology has exploded, and new media technology has stood at the front end of leading information dissemination in the era after continuous updating and iteration. With the development of new media technology, new media has the characteristics of timeliness, feedback and plurality, making all kinds of information spread in cyberspace in an uncontrollable way, which makes the government's task of guiding public opinion more and more heavy. However, the development of new media also provides the government with new governance methods in the field of public management. Based on the new media technology platform, various kinds of governmental media, such as WeChat, Weibo and Sina Weibo, have been built up, which provide the government with a lot of convenient ways to collect public opinion, publicize policies and guide public opinion. Based on the above, this paper will analysis the characteristics of new media and governmental media and identify the commonalities between new media and governmental media based on the connotation of new media and governmental media. Explore the combination road of new media and governmental media.

Analysis of Fans' Economy Business Models in the Perspective of Behavioral Economics

In recent years, with the development of new media, big data and the Internet, a new economic model - fan economy is rapidly emerging, with the growing fan base, its formation of social influence and commercial value is also increasing, in the present, the fan economy ecology is richer, has been Nowadays, the ecology of fan economy is richer, which is no longer limited to the dimension of pan-entertainment industry, but also adds the fan economy of commercial brand IP. Based on the perspective of behavioral economics, this paper analyzes the business model of fan economy and puts forward suggestions.

매체발달과 교원역량 담론의 역사적 전개

The main focus of this study was to examine the relationship between the development of educational technologies and teacher competencies. The study focused on UNESCO's educational assistance programmes since the end of the Second World War. To this end, the study heavily relies on archival resources in UNESCO's official documents such as proceedings, conference papers and official reports. It also examines the required teacher competencies for ICT and emerging AI education that have emerged since the 1980s with the development of information and communication technologies, to identify how these competencies differ from previous ones, and to stimulate discussion on the implications of these changes. The rapid development of technology and new media has led to demands for changes in the field of education, with teacher education being no exception. Hence, exploring the global trends of how teacher competencies are presented and their necessity will serve as a vital foundation for organizing teacher competencies in current teacher education in Korea through evolving technology and changes in media.

Interactive projection information generation and feedback for reading behaviour

Interactive reading is a new reading behavior in the age of intelligence. The dual-track development of new media and interactive technology has led to changes in both reading behavior and reading experience. This paper has discussed the information generation and information feedback of interactive reading, and analysed the important applications of projection technology, gesture recognition and QR code technology in interactive reading behavior from various projection interaction technologies. Through the development process of the interactive projection of the atlas series named “City Flowers of Beijing”, we aim to demonstrate the design of interactive and sustainable reading forms, deliver the multi-dimensional, multi-level and diversified reading information, create a reading experience that is both physiologically and psychologically satisfactory to the audience in the age of intelligence, and provide a new direction for the development of human-computer reading behavior in the new media age.