Research on the Development of New Media from the Economic Perspective

Abstract

With the popularity of some apps, such as Tik Tok, Little Red Book and Taobao, people are easily swayed by their marketing methods, such as the launch of the Double 11 shopping festival, Tik Tok group purchases, and other preferential policies, which have attracted more consumers and changed people's consumption habits to a certain extent. In the days when e-commerce was not popular, most people would go to shopping malls to do their shopping, but through my surveys in shopping malls, this paper found that fewer people were going to shopping malls, especially to buy clothes. The new media has changed the way people consume, but it has also taken a big toll on the traditional economy. This paper also mentioned some development strategies and the competition between new media and traditional media. We need to continue to improve the technology of new media to promote better economic development and better understanding of public psychology, and we also need to pay attention to the traditional economy to make it more even.