Research on the Ideological and Political Education of College Students in the New Media Environment

Abstract

In today's world, the development of new media has become an irreversible trend. Only by actively adapting to the development and changes of new media can the inexhaustible vitality of ideological and political education be maintained. The Internet has the characteristics of interactivity, timeliness, equality, and sharing, which make it possible for humans to actively learn and develop personalized education, and enable educators and educators to have new interactive methods in online communication and learning. Colleges and universities are gathering places for intellectuals and young students, and are the places where talents mastering and using new technologies are most concentrated. With the development of information technology, new media such as the Internet and mobile phones have gradually become a very important way for people to acquire knowledge and communicate, which has had an unprecedented profound impact on the majority of teachers and students. On the one hand, the popularization of new media technology makes ideological and political education face a new development situation, enriches the content of ideological and political education for college students, broadens the time and space of ideological and political education, and provides new information channels and educational methods; on the other hand, On the one hand, the development of new media technology has also brought major challenges to the ideological and political education of college students. The development of Internet information technology has provided favorable conditions for the production and dissemination of various harmful information. In addition, college students are active in thinking and are good at accepting new things. Cognitive ability needs to be improved. The world outlook, outlook on life and values are not mature enough, and they are easily affected by emerging things. Their perspective on problems, the way of interpersonal communication, and the way of life and entertainment are all affected by new media technology. In today's society, College students’ psychology is generally impetuous. Facing the huge amount of information brought by new media, it is difficult to truly understand the nature of things. College students are the future of the motherland and the hope of the nation. The political quality and ideological status of college students are directly related to our country. The development of the cause of socialism. As a bridge connecting campus and society, colleges and universities are the last stop for college students to enter the society. They have the responsibility to strengthen and improve college students' ideological and political literacy, cultivate talents for social development in an all-round way, and train qualified successors for socialist construction.