Innovation analysis of the ideological and political education reform in Colleges and Universities under the new media environment

Abstract

in the new media environment, universities’ ideological and political education mode and means all need timely updates. In this paper, the characteristics and disadvantages of ideological and political education in Colleges and Universities under the new media era are analyzed in detail, the impact and change of the new media on ideological and political education of universities are analyzed. Taking the ideological characteristics of contemporary college students as the basis, combined with the current development characteristics and the way of information dissemination, develop educational programs targeted, to make educational activities to achieve the desired effect. 1 Influence of new media form on College Students' values With the rapid development of mobile media, so that the number of China's mobile phone users quickly upgrade[1-3]. When college students were admitted, everyone has a mobile phone, and 90% for smart phones, which provides a more convenient platform for college students through mobile media to understand a variety of information[4-6]. According to the survey, college students have a high degree of dependence on the phone, most people talk about the Wechat, Weibo in the free time, become a veritable mobile control. Most of the students use cell phones 2-3 hours in every day, some even more than 5 hours, only few people in 1 hours, which showed a more dependent on mobile media of College students. 2 The characteristics of the ideological and political work in the new media era The characteristics of the new media environment make the ideological and political education to undergone unprecedented changes. New media opens up a new field for ideological and political education. Network media is a new media technology and information communication tools, through the tool, people can exchange ideas, disseminate information, express emotion, to make the ideological and political education entered to a new and very broad field. In this field, the contents of ideological and political education become very rich, the scopes become very broad, the forms become more and more diverse, the patterns become more invisible, the situations become more complex, and the difficulties become bigger. Therefore, the ideological and political education field under new network media environment, is a different, multidimensional, and new field which is full of temptation and is not easy to control. 3 New media creates a new platform for ideological and political education With the huge amount of information, high speed transmission, strong interaction and multiple modes, network and short message have become the cultural thought dissemination carrier, the carrier has offered the new platform for ideological and political education. Ideological and political educators can effectively make use of this platform,to make the main melody ideological publicity of Marx nationalism, socialism, patriotism, and collectivism, dissemination of advanced thoughts and culture and the scientific and democratic spirit, and the education of world outlook, outlook on life, values and moral outlook. New mediaprovides a new model of fast, open, democratic, interactive, and largely promotes the update and conversion of Ideological and political education mode. The traditional education mode and method already could not adapt to the demands of International Conference on Education Technology, Management and Humanities Science (ETMHS 2015) © 2015. The authors Published by Atlantis Press 494 ideological and political education in network information age. the mode with centralized and “one size fits all”, superincumbent and unidirectional inculcating, simple command didactic is gradually alternated by new mode with rich diversification, bidirectional (TRAP) and direct communication (interaction), using multimedia and illustrated, audio and video. A new ideological and political education mode is established. New media puts forward higher requirements for ideological and political education, how to effectively use of new media, new network technologies to enrich the new content, convert new mode, expand the influence, enhance convincing, strengthen pertinence, and improve the effectiveness, is the fundamental faced problem of ideological and political education under the new media environment. 4 The important role of the mobile media in ideological and political education of College Students The effectiveness of mobile media in ideological and political education of college students. In the past, the use of traditional means of education is mostly limited by space and time, the information transmission distance is too long between the ideological and political educator and the education receiver, and it cannot be timely communication. At the same time, the education information is lagging behind, educator cannot timely transmit the information to the education object. While through the mobile media, educators can use a variety of mobile phone platforms such as WeChat, QQ and other communication tools, to contact with students very conveniently, and carry out ideological and political education whenever and wherever possible. The hot issue and hot events occur in current social are transmitted by the mobile media platform to make the information to the students, and provide timely comment on these information, making public opinion guide work, and forming a positive, correct public opinion atmosphere, so as to make full use of effectiveness of mobile media. The guiding role of mobile media in ideological and political education of college students. Compared with the traditional media, mobile media combines broadcast, television, network, newspapers, magazines and other forms of media, so that the mobile media contains more rich content, which offers a number of educational material, rich educational resources for college students' Ideological and political education. At this time, mobile media serves as the guidance for politics and morality. In the global information technology background, students can be aware of the various social world's major events and news via mobile media, various political consciousness filled with students’ thinking, which makes the ideological and political education for college students more difficult. Educators should be through the mobile media to transmit correct political ideas, provide the correct research results of ideological education, for students learning and reading, and timely correct the appeared ideological and political problems of college students, making university students to establish the correct political ideas. At the same time, educators can be through mobile media to positive public the social events which promotes moral values. Through the learning and deepen of these positive moral concept, make university students to establish the correct moral values. The innovation function of mobile media for ideological and political education of college students. The traditional ideological and political education mostly used the classroom as the main teaching place, with the main teaching way of face to face, and the main method of bring the facts and truth, to produce a one-way information exchange and passive mode between students and educator. This traditional mode has produced good effects, but in today's information technology is not enough. The use of mobile media can provide some new methods for ideological and political education of college students. Mobile media as a communication platform for educator and college students', can make the two-way transmission of information. The educators can transfer the content, policy, and events of ideological and political education through mobile media to college students in first time; college students can also feedback the content of education, the view of event point, and the existing problems timely to educators, making that the educators can immediately answer, which greatly improves the convenience of education. At the same time, mobile media can make sound,