Abstract

The 21st century is the information age. The rapid development of new media has brought about sweeping changes to society, and while helping to improve the quality of higher education, a phenomenon of “hostage-type involution” of college students' academic qualifications has also emerged. This paper adopts the research methods of literature analysis and case study analysis and selects Shandong X University and Henan Y University as examples for comparative analysis under the “college entrance examination province”. The evolution of the above phenomenon has reached a white-hot stage, invariably affecting the physical and mental health development of college students and, at the same time, arousing the great concern of the school, society and the state, which needs to deeply explore the reasons for the formation of hostage-type involution of the network public opinion dissemination to the college students' blind pursuit of academic qualifications. Finally, we propose effective strategies and suggestions for universities and social media to manage the construction of online public opinion and to help students establish a correct view of pursuing academic qualifications according to various reasons.

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