Creativity and Media Culture in Modern Kazakhstan

Abstract

AbstractThe development of network technologies and new media increases the information flow, improves the quality of socio-economic and spiritual and cultural processes. The mass media are becoming a catalyst for the cultural development of modern society, which forms the civilization of the 21st century. Currently, they won first place in the information impact on the individual and society. Mass media not only translate the existing system of values but also actively form a new cognitive information space in Kazakhstan. With the new media came another media culture that changes our consciousness, our tastes, opens up new media opportunities, and expands new horizons of the media sphere. The digital age has fundamentally changed the media environment. Changes in public consciousness were especially pronounced in the 21st century under the influence of information technology, the development of new media, the Internet, and social networks. The approval of new thinking as one of the conditions for solving global problems of modern society is associated with a reassessment of values, a change in existing spiritual guidelines and established social attitudes under the influence of digital technologies. Socio-technical imaginaries is the way in which different cultures and communities imagine their future in terms of symbolically charged scientific and technical achievements. This research articulates the socio-technical imaginary that grows up around digital technology in Kazakhstan. The 21st century has created a new information space, a new media sphere, where the formation and development of a new media culture of the century is taking place.KeywordsInformation technologiesCreativityMedia cultureDigital society