Abstract
In recent years, with the development of new media, big data and the Internet, a new economic model - fan economy is rapidly emerging, with the growing fan base, its formation of social influence and commercial value is also increasing, in the present, the fan economy ecology is richer, has been Nowadays, the ecology of fan economy is richer, which is no longer limited to the dimension of pan-entertainment industry, but also adds the fan economy of commercial brand IP. Based on the perspective of behavioral economics, this paper analyzes the business model of fan economy and puts forward suggestions.
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