Impact of New Media Development on City Image

Abstract

In this era, the city image is an essential symbol of a city. The rise of new media is a significant factor that affects the city image. The city image has changed dramatically with the development of new media. This study is proposed to study the strategies implemented by new media in affecting the city image and is expected to analyze the positive and negative effects of these new media strategies on the image of cities in three aspects: cultural, social, and economical aspects. This is achieved by reviewing, summarizing, and analyzing the literature on new media and the city image. The authors used data collection on new media development and city image, case comparison of different cities, case analysis of different cities, and literature finding to research. By studying the impact of new media development on city image, in order to achieve an understanding of the importance of new media on city image. The results show that new media cities can use the short video platform to analyze the latest information about the city's technology, the media industry, and the city's news and events. New media promotes the city image and gives it a positive and negative impact.