Development Of New Media Research Articles

Research on Marketing Strategy of HEYTEA Under New Media Environment

The emergence and development of new media have provided new ideas and paths for brands marketing strategies, and countless brands have utilized the interactivity and real-time nature of new media to upgrade and transform their marketing and continuously enhance their influence and communication capabilities. HEYTEA is a clear example of using the new environment to create brand value. Through the case description, this paper will consider and study the brand communication behavior and unique marketing strategy of HEYTEA in new media. It will analyze how to make use of external opportunities such as the fast-emerging consumer groups and the fast-developing Internet and new media to overcome the problems of serious homogenization, over-marketing, weak public relations, and lack of community interaction, and explore the background reasons for these problems. Based on the issues identified, this paper will summarize the effective promotion path of the brand in the new media environment, further improve the marketing strategy of HEYTEA, and put forward practical suggestions and measures to provide consumers with more diversified services and products. The research in this paper can not only promote the optimization of HEYTEAs marketing strategy but also provide inspiration and reference for other tea brands in the industry, guiding more brands to adapt to the new media development environment and realizing the innovation and progress of the industry.

Analisis Interaksi Sosial Mahasiswa Pengguna Aplikasi Instagram Pada Mahasiswa MPI Stambuk 21

Technological advances have led humans to create new forms of interacting and socializing, one of which is communication technology innovation in the form of social media. With the rapid development of new media, it has had an impact on communication sites, from just email and chat, to social media or social networks. One of the social media that is currently widely used by gadget users is Instagram. The aim of this research is to find out the role of Instagram social media in social interaction between students in the Islamic Education Management Department of Stambuk 21 and to find out how students at the Faculty of Tarbiyah and Teacher Training, North Sumatra State Islamic University behave in using Instagram social media. Researchers used purposive sampling to determine research informants, while data collection techniques used interviews and documentation. The analysis process includes data reduction, data presentation and drawing conclusions. The results of this research show that the social media Instagram plays an important role in social interaction between students at the Faculty of Tarbiyah and Teacher Training, UIN North Sumatra.

Analysis of the effect of content innovation and public interaction in new governmental media

Abstract With the arrival of the Internet era, the construction of digital government has been deepening, which promotes the continuous updating and development of governmental new media. This study explores the support role of government new media, explores the trust mechanism of government new media from the perspective of its credibility, and proposes a creation strategy based on the trust generation model. Considering the diverse needs of users, a governmental new media matrix platform has been established to increase the interactive effect with the public and to explore the communication innovation path of government new media. One of the manifestations of political new media content. The material splicing video and real clip are higher, the number of comments on the works is more than 2 million, and the traffic peak of public interaction is concentrated in the two stages of 12:00~18:00 and 18:00~24:00. The increase of 440,000 visitors and 3,260,000 fans under the new communication model shows that the actual operation of the government new media model in this paper has excellent performance and can effectively improve the operation of government new media. This study provides a feasible path to improve government credibility and the development of new media for government.

Online Communication of Marxist Theory in the New Media Era

Abstract This paper explores the development status of Marxism on the Internet by collecting Chinese Internet information. A theoretical model of Marxism’s online communication effect in the new media era is constructed by using the fuzzy comprehensive evaluation method, and all kinds of key factors affecting the effect of Marxism mass communication in the new media era are clarified. In response to the empirical research results, specific measures and strategies are proposed in five aspects, namely, communicators, communication content, communication channels, communication audience, and communication environment. The results show that with the development of new media, the penetration rate of Chinese Internet users will exceed 50% by December 2023. The number of Internet media in Chinese government organizations continues to grow, totaling 269,472. The cultivation of Internet Marxism is fragmented, and it is necessary to aggregate and integrate resources in the future. In the guideline layer indicators of Marxist Internet communication effect, the weight of communication content is 0.4187, which is the main factor in the decision-making system, followed by communication audience (0.1845). Downloading and rewarding behaviors in the program layer indicators have a significant impact on the communication effect.

The Self-perception Debate: Do social media and platforms need better regulation?

With the increasing development of social media in today’s society, the development of new media is also accompanied by the impact on self-identity and the spread of false information on the network, which makes user cognition more easily misled and leads to over-dependence. Based on the “cognitive dissonance theory”, “existence theory” and from the perspective of users and the background of the current use of social media, this paper analyzes the impact of social media on self-identity, the spread of rumors and false information, and excessive dependence, and finally discusses its regulation measures.

Effects of social media use on employment anxiety among Chinese youth: the roles of upward social comparison, online social support and self-esteem.

Based on the continuous development of new media and mobile communication technologies, social media has significantly influenced people's daily thoughts and behaviors. For young people, social media is a platform for social interaction, and studies have found that social media helps Chinese graduates find employment. This study examined how social media use and its related factors affect employment anxiety. The data was collected from 1,204 Chinese youth through an online survey. The results showed that: (1) the intensity of social media use had a positive predictive effect on employment anxiety; (2) upward social comparison and online social support individually separately mediate the positive relationship between the intensity of social media use and employment anxiety; and (3) self-esteem negatively moderates the effect of upward social comparison and effect of online social support on employment anxiety. The study underscores the importance of reasonable social media usage strategies, positive social perception, and healthy self-perception for fostering a positive employment mindset among youth.

Narrative Thinking Oriented Content and Diagram

Abstract The development of contemporary mobile Internet and new media has ushered in a new paradigm of narrative and communication forms. This paper takes the performance of narrative thinking as an entry point and establishes a framework for narrative thinking design by combining the narrative design process and digital technology. Narrative theme analysis is carried out in text narrative and image narrative. The text narrative is characterized by the LDA theme model for extracting narrative theme features. Then the LSTM model is used to classify the emotion of the extracted narrative theme. The visual features of an image narrative are extracted by a self-attention mechanism, combined with a Net VLAD algorithm for feature aggregation, and a compression excitation context gating unit and classifier are introduced to achieve sentiment classification. For the application of narrative thinking design, the news event of MH370 and the elementary school students of A elementary school in S city are taken as the research objects to explore the content and illustration of narrative thinking. The study shows that narrative thinking design can clarify the news event’s specific emotional expression and visualization illustration. The coefficient of the dream narrative theme is 0.317 in the elementary school students’ narrative theme change. The score of the positive emotion is 0.349±0.205, which is 0.024 points lower than the negative emotion. Using narrative thinking to analyze the content and illustrations can identify specific changes, thus improving the corresponding narrative design.

DISPATCHES FROM THE EARLY INTERNET: HISTORIES, IMAGINARIES, AND ARCHAEOLOGIES

This panel charts disparate histories of early internet formations: building from and contributing to the growing body of work which operates across technical interfaces, infrastructures, and cultures of use to paint a more complete picture of how internet and computing cultures, as we now know them, came to be. Taking an interdisciplinary approach, these accounts work against hegemonic, top-down, “revolutionary” narratives of historical internet cultural and infrastructural development. Rather than revolutionary, this collection of papers views the development of new media as a sort of continual updating of technological norms through existing neoliberal logics. In case studies ranging from transgender identity to furry infrastructure, from German leftism to Canadian youth culture – this research offers new interventions, drawing from across geographies and temporalities and further problematizing the popular framing of any singular “internet.”

Research on the Perceptions of Readers on the Authenticity and Authority of Paper Media Transformation in the Traditional Paper Media Era

With the third technological revolution and the rapid development of internet industry technology, online new media dissemination has gradually become the main way for people to obtain information in their daily lives. The development of online new media has had a certain impact on the development of the traditional paper media industry. With the increasing popularity of digital publications, some newspaper groups have chosen to transform into integrated media to maintain operations. This article starts with the current situation of paper media transformation, and in the current lack of research on the relevant views of ordinary readers and audience groups on paper media transformation, through in-depth interviews with readers who have experienced the traditional paper media era in society, explores their views on the authenticity and authority of paper media transformation and development, and further understands that paper media is not only limited by the limitations of traditional paper media era reading methods for people, It is also a way for people to pursue the authenticity and authority of news through paper media reading.

Analysis on the Influence of Fandom Culture on Contemporary Young People and Countermeasures

This study aims to explore the influence of star-chasing culture on young people and corresponding strategies. To achieve this goal, a discussion on fan culture was carried out, and the comprehensive impact of popular culture on people's daily social life was studied as economic globalization, social informatization, and cultural diversification deepened. The star effect and the worship of star idols, as important forms of popular culture and carriers of dissemination, popularize popular culture and become an essential force. The worship of star idols, as a part of popular culture, promotes the connection and development between idols and fans, fans and fan culture, gradually entering the public's view. With the rapid development of new media, supported by capital and traffic, the youth lacks discernment, and the traditional fan culture has upgraded to a fan circle culture, which has caused many negative effects on teenagers, such as wasting time and energy, influencing personal cognition, leading to deviation in consumer attitudes, and hindering the formation of correct moral concepts. Fan circle culture not only brings negative influences but also brings psychological comfort to fans. Idols create a perfect image that fans love and transmit positive energy to them. Some fans take idols as examples and motivate themselves to become better people.

Social Media's Construction of Female Image: A Study of Little Red Book APP

The rise and development of new media has brought new opportunities for the promotion of women's right to speak. Social media presents female images in various ways. This article conducts research on the female media image of Little Red Book APP, summarizing five types of female images displayed by Little Red Book, including fashion and beauty experts, lifestylist, emotion and life coach, travel expert, and literary youth. The role of Little Red Book in constructing female images is reflected in three aspects: relying on user groups to promote the diversification of female values, innovating push mechanisms to assist in the presentation of female images, and embedding "her economy" to highlight female images. This has a positive effect on breaking gender stereotypes and expanding women's understanding of their own creativity in the domestic environment.

Research on the Marketing Strategy of POP MART in China under the New Media Environment

As the demand for spiritual consumption continues to rise and more and more young people seek after pop toys, the size of Chinas pop toy market is constantly expanding. POP MART currently accounts for the largest proportion of Chinas pop toy market. By studying the marketing strategy of POP MART in a new media environment, this paper aims to understand the development status of the pop toy market in China. At the same time, the development of new media in China is becoming more mature. Few scholars have analyzed the marketing strategies of the pop toy market from a new media perspective. This paper first uses the 4P model to understand the business model and market positioning of POP MART. Then analyzes the marketing strategy of POP MART in the new media environment and the characteristics and behaviors of consumers in using new media, and analyzes the current problems and future development opportunities of POP MART by SWOT analysis. Finally, relevant advice and countermeasures will be provided to help POP MART expand its market and increase customer loyalty.

Constructivist model of using new technologies in education

The human population of the 21st century can be described as the media generation. A derivative of scientific and technical progress, especially in information technology, is the extremely intensive development of new electronic mass media and multimedia. Thanks to them, today's reality shows new opportunities for development and broadly understood education. It creates an opportunity to learn about the entire reality surrounding us, and even the universe. The aim of this article is to present the most important components of media pedagogy, especially in the field of didactics. Attention is paid to the didactic values of the media in the education of global society. The article presents a historical background of the introduction of media into the educational process, distinguishing the phases of interest in the presence of media in teaching. Also, attention is paid to the modern – cognitivist – teaching and learning model, which is correlated with the processes of learning, collecting and consolidating knowledge by means of the media. The text also emphasizes the change from the traditional way of teaching to one that empowers the student, which is applicable in Polish legal regulations. The penultimate subchapter presents the didactic values and scope of using media in teaching. The rapidly progressing digitisation of every sphere of human life not only triggers new levels of quality of life but is also a specific indicator for research and theoretical analyses of the use of media in pedagogy and updating legal provisions constituting the basis for pedagogical practice.

Innovative Research on Tourism Culture Communication and Chinese Language Teaching in New Media Environment

Under the background of the era of rapid development of new media, the two interrelated fields of tourism culture dissemination and Chinese language teaching have also been profoundly affected. In this paper, we will discuss how to realize the effective dissemination of tourism culture and improve the effect of Chinese language teaching using new media, to provide useful references and inspirations for research and practice in related fields.

The Role of New Media in the Public Cognition: Take the Weibo Platform as an Example

With the rapid development of new media, especially the rise of Weibo platforms, its influence on public cognition has become more and more significant. Taking the Weibo platform as an example, this paper deeply discusses the role of new media in public cognition. First of all, by introducing the basic characteristics and functions of the Weibo platform, it also expounds its unique advantages in information transmission. Secondly, the paper analyzes the satisfaction degree of the Weibo platform's demand for obtaining knowledge and information, including information diversity, convenience, and interactivity. However, there are also some problems with the role of new media in public cognition, such as rumor dissemination, information overload, and information distortion. This paper presents solutions and suggestions for these problems. The government and relevant departments should strengthen information monitoring and screening, and reduce the spread of rumors by providing reliable information sources. New media platforms need to take effective measures to improve the credibility of information, such as establishing clear norms and mechanisms for news publication and strengthening the verification of news authenticity. It is also crucial for Weibo platforms to provide valuable and influential content. Platforms should encourage the production and dissemination of quality content while reducing the interference of spam and low-quality content. Finally, improving the public's media literacy is also the key. Through education and training, strengthen the public's ability to judge and distinguish between media information, in order to better cope with information overload and information distortion.

The Influence of Chinese Traditional Costumes on Contemporary Trends --Taking Horse-face Skirts as an Example

This study explores the influence of traditional Chinese dresses on contemporary fashion trends using the Horse-face skirt as an example. In ancient China, the Horse-face skirt was one of the notable skirts for women and maintained its typical style of womens dress during the Ming and Qing dynasties. With the passage of history and the revival of traditional Chinese culture, it has begun to arouse interest in traditional Chinese dress. Among them, Hanfu, including the Horse-face skirt, has attracted significant attention in modern dress, where ancient design elements are combined with modern dress. Through a comprehensive analysis of relevant literature, historical documents, and fashion resources, this study analyzes the development of the Horse-face skirt and its influence on contemporary fashion trends. The study shows that the development of new media, the spread of ethnic culture and the innovation of ethnic dress are important factors that contribute to the development of ancient traditional dresses influencing modern trends.

A Study on the Application of New Media in Broadcast Newscasting and Writing under the Perspective of Media Integration

The development trend of media convergence is related to user demand, market competition and other factors, based on this environmental background, the broadcasting news industry makes full use of the advantages of new media to innovate the development path, which is the right choice to comply with the changes and needs of social development. The rapid development of new media has brought a variety of information dissemination forms and broadened information dissemination channels, which is a new opportunity and a new challenge for the broadcast news industry. In this regard, this paper starts from the application of new media in broadcast news broadcasting and writing, focusing on the broadcast news industry to play the advantages of new media to promote their own transformation and upgrading. For example, broadcast news industry practitioners can start from the characteristics of the new media industry, revolutionize the concept of work and work thinking, change the writing ideas and innovative programs, improve the interactivity of broadcast news, so as to enhance the audience’s sense of experience and improve the competitiveness of broadcast news.

Research on Anxiety among Various Age Groups in the Context of High-speed New Media Development

This paper is based on the rapid development of new media in the context of the new era, and the anxiety emotions generated by different age groups are different. This paper speculates that there is a mutual influence between internal anxiety and internet information among different age groups. So this paper conducts a survey and research on the impact of different age groups on the sources and manifestations of inner anxiety, to explore the relationship between inner anxiety and new media among different age groups, and how to face the impact of this new media on mentality. This paper mainly adopts three research methods. They are namely interview method, questionnaire method, literature research method. The research results show that young people are more susceptible to the influence of internet information, while those over the age of thirty are relatively less affected by internet information. The research ultimately found that age has a certain impact on inner anxiety, and this impact gradually decreases with age. The sensitivity of the group aged 30 and above to internet information is not lower than that of the relatively younger group. However, due to their different social and life experiences, they are relatively less influenced by the internet.

Research on the Application of New Media to Sports News Communication

With the continuous innovation of media and the arrival of the new media era, the content production of sports news dissemination is becoming increasingly important. Compared to traditional media, the form of expression has changed. Indeed, the technology of new media has brought a series of advantages to the dissemination of sports news. But at the same time, the support of new media has also brought a large amount of false news to sports news, lacking authority and innovation. Excessive entertainment, the digital gap between the elderly and other issues require the media and the public to jointly complete the new health communication of sports. The paper involves the dissemination of sports news in the context of new media. The goal is to demonstrate that the dissemination of sports news has undergone a qualitative change with the development of new media. This is to analyze and explore the characteristics and differences of new media in sports news dissemination, discover the potential problems hidden in sports news dissemination under new media, and provide suggestions. By showcasing the optimization of sports news dissemination in the context of new media. This study emphasizes the prominent advantages and optimal dissemination effects of sports news in the context of new media.

Teaching Electronic Literature in EFL Classrooms: The Know-What, The Know-How, and The Know-Why.

Electronic literature has been broadly discussed for the last two decades along with the rapid development of new media. The ongoing debate has been concerned with its shifting form from printed text to digital text which brings along several changes in the way literature must be seen. However, studies on this subject are still limited to its L1 setting and most of the discussions focus on its cultural material discourses. To fill in the gap, this paper discusses the necessity of bringing up the practical application of electronic literature in EFL classrooms. The discourse revolves around addressing several key inquiries: the types of electronic literature viable as learning materials in ELT (the know-what), the teaching strategies through which electronic literature can be effectively taught in ELT (the know-how), and the fundamental rationale underscoring the importance of teaching electronic literature to EFL students (the know-why).