Analysis on the Influence of Fandom Culture on Contemporary Young People and Countermeasures

Abstract

This study aims to explore the influence of star-chasing culture on young people and corresponding strategies. To achieve this goal, a discussion on fan culture was carried out, and the comprehensive impact of popular culture on people's daily social life was studied as economic globalization, social informatization, and cultural diversification deepened. The star effect and the worship of star idols, as important forms of popular culture and carriers of dissemination, popularize popular culture and become an essential force. The worship of star idols, as a part of popular culture, promotes the connection and development between idols and fans, fans and fan culture, gradually entering the public's view. With the rapid development of new media, supported by capital and traffic, the youth lacks discernment, and the traditional fan culture has upgraded to a fan circle culture, which has caused many negative effects on teenagers, such as wasting time and energy, influencing personal cognition, leading to deviation in consumer attitudes, and hindering the formation of correct moral concepts. Fan circle culture not only brings negative influences but also brings psychological comfort to fans. Idols create a perfect image that fans love and transmit positive energy to them. Some fans take idols as examples and motivate themselves to become better people.