A Study of the Attribution of Online Discourse in the Realm of Social Media Development

Abstract

With the rapid development of social media, netroots are gaining more and more weight on the Internet, and the network discourse is gradually tilting towards the hands of netroots. The Netroots 3.0 era appeared netroots to meet the majority of netizens' multiple psychological needs. Same their own influence can also bring a lot of benefits to society, such as the emergence of the netroots economy, promotion of the development of the social economy, the emergence of life with the form of goods for the economic development of the full power added. However, there are also some netroots who behave unrulily. The study of the attribution of network discourse is very necessary and has great significance for the benign development of society. This paper adopts the data analysis method and case study method, through listing, comparing and analysing, to summarize the influence of network discourse right holders in tourism, culture and other aspects. Finally, it concludes the advantages that the influence of netizens can bring and the governance of misbehaviour.