Pattern Of Marketing Channels Research Articles

A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY

Long bean vegetable farming in Ambulu Subdistrict, Jember Regency has a huge potential as indicated by the high demand for these vegetables. However, the price of long beans in Jember Regency at the retail level is too high and has implications for high marketing margins. The objectives of this study are: 1) To determine the performance pattern of long bean marketing channels formed, 2) Analyze the marketing value of long beans, and 3) Analyze the elasticity of long price transmission. The research method used is descriptive method with survey techniques and snowbolling sampling. To achieve the research objectives, each approach uses descriptive analysis, farmer's share (marketing efficiency), and price transmission elasticity. The results of the study revealed that 1) The pattern of long bean marketing channels formed by two channel patterns, namely the second and first level channels, 2) The first (second level) marketing channel pattern has a marketing margin of IDR 3,383 per kg, and the second marketing channel pattern (level one) has a marketing margin of IDR 1,500 per kg, and 3) The pattern of established marketing channels generally has a price transmission elasticity of Et = 1.17 and the shape of the lead market structure Oligopoly.

Analysis of Income And Marketing Efficiency Of Gouramy In Yeh Embang Kangin Jembrana Village

Gouramy is one of the freshwater fisheries commodities that has good prospects to be developed, the price never goes down and trends to increase because the market demand for this commodity is quite high. This study was conducted to determine the pattern of gouramy marketing channels, the amount of margins, farmer shares and marketing efficiency in farmer groups in Yeh Embang Kangin Village in 2019. The data used are qualitative and quantitative data, while based on their sources the primary and secondary data collected with interview and documentation methods for further analysis with descriptive analysis techniques with quantitative approaches. The results showed that the marketing of gouramy in Yeh Embang Kangin Village had the same marketing pattern, from farmers to collectors to retailers to consumers. Total margin of Rp. 12,000 / kg and 73.3% farmer share. And the value of farmer share is greater than the total margin. Based on the calculation of marketing efficiency, marketing efficiency is obtained at 12.4% so that it can be said that marketing gouramy with the marketing pattern used is classified as efficient.

Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

STRATEGI PEMASARAN UBI KAYU NUABOSI DI DESA NDETUNDORA DI KECAMATAN ENDE, KABUPATEN ENDE

The research has been conducted at Ndetundora 1 Village, Ende Sub- District, Ende Regency. The purpose of This research are to know: (1) Nuabosi cassava marketing strategy, (2) Nuabosi cassava marketing channel. (3) Cost, profit, margin, and farmer's share. This research was conducted in March 2019. The research method used was survey method with respondent interview techniques and questionnaires. Number of samples as many as 50 respondents. Determination of samples used in two stages namely first, what is done purposely (purposive sampling) and secondly which is simple random sampling. Data collected are primary data and secondary data. Primary data obtained from direct interview with farmers while secondary data obtained from institutions. 
 Nuabosi's cassava marketing strategy, marketing channel, eco-disposal, cost, profit, margin, and farmer's share are quantitatively, qualitatively, and descriptive analysis. the research results show that (1) Marketing strategy using SWOT Analysis by finding strengthtens, weakness, opportunities, threats from products, promotions, places and prices. (2) Pattern of marketing channels namely farmers - traders of village retailers - consumers, farmers - village collector traders - city retailers - consumers, and at the last channel farmers - inter-island traders - consumers. The total cost to farmers for the first channel is Rp.400 / kg, the village retailer is Rp.1,587 / kg for margins. In this channel, the farmers are Rp. 5,000 / kg, the retailer is Rp.5.000. Farmers’s Share 71% and 100%. In the second channel, the total costs incurred by farmers are Rp. 12,500, village collectors are Rp. 15,000 / kg and city retailers are Rp. 20,000. Farmer marketing margin Rp 7,500, village collector traders rp 2,500 / kg, city retailer traders 5,000 / kg. And for the last channel the price of nuabosi cassava for farmers is Rp. 12,500 / kg and inter-island traders Rp. 25,000/kg. The total costs incurred are IDR 2,508 / kg, inter-island traders Rp 10,000. The margin on this channel is Rp. 12,500 / Kg and the collecting trader is Rp 12.500/kg. Farmer’s share for farmer is 50 %, while for inter-islan traders 100 %. Inter-islan traders 25.000
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Analysis of the Pattern Marketing Channels and Marketing Margins Broiler in Tanggetada Village District Tanggetada Kolaka Regency

This study aims to determine the pattern of the marketing channel of Broiler and to find out how much the marketing margin and profit from the broiler marketing channel in Tanggetada Village, Tanggetada District, Kolaka Regency. This research was conducted in June 2019. The sample of this study was all the population. It is mean that many as two people who worked as breeders and retailers. This research uses quantitative and qualitative methods. The data analysis technique is descriptive and mathematical analysis. The results showed that only one pattern of broiler marketing channels: producers-retailers-consumers. The marketing margin of Broiler is IDR. 15,000/head, while the marketing profit of broiler IDR 11,380/ head.

Corn margin analysis in Takalar, South Sulawesi

Corn is the main crop commodity in terms of business aspects and the use of the results as raw material for food and animal feed. In Takalar district there are several patterns of corn marketing channels. This study aims to determine the pattern of corn marketing channels and the efficiency of corn marketing using margin analysis and farmers share methods. The analysis shows that there are 2 patterns of marketing channels, the first channel (farmers - village collectors - sub-district collectors - large traders - end consumers) with a total margin of Rp. 800 / kg and farmers share 78.9%, while in the second channel pattern (farmers - village collectors - large traders - end consumers) get a total margin of Rp. 750 / kg and farmers share 80.3%. The difference in margins and farmers share in the pattern of the first channel with the second channel shows that the longer the market chain, the greater the total marketing margin and the smaller the value of farmers share. For stakeholders, the results of this research can be information material for more efficient implementation of corn marketing.

Marketing Analysis Of Lele Dumbo Fish (Clarias Gariepinus) In Mojomulyo Village, Puger Distict

Catfish is a freshwater fish that has economic value. One of the centers of African catfish farming was in the Village of Mojomulyo, District of Puger. This purpose of this study were: find out how many types of marketing channels of African catfish, the tasks and functions of the marketing institutions involved, analyze the efficiency of marketing of African catfish. This research method was amethod descriptive and survey with the location chosen deliberately, namely in the Village of Mojomulyo, District of Puger. Sampling was carried out using themethod Proposionate Cluster Random Sampling, respondents from marketing institutions were determined by themethod Snowball sampling. Data collection techniques using interview techniques. Data analysis uses marketing margin analysis and farmer's share. The results of the study were: there were 3 patterns of marketing channels for African catfish in Mojomulyo Village, Puger District, showing marketing channels 1 level (farmers - collectors - consumers), marketing channels 2 level (farmers - collectors - big traders - consumers) and marketing channels 3 level (farmers - collectors - wholesalers - retailers - consumers). The highest marketing efficiency of catfish in Mojomulyo Village, Subdistrict of Puger, Jember Regency was found in the marketing channel 1 level with a margin of Rp 3000 per kg and the Farmer's share highestof 82.86%. The 2-level marketing channel margin value is Rp 4,620 per kg with a Farmer's share value of 75.95%, while the lowest marketing efficiency was in the 3-level marketing channel with the highest margin value of Rp9,265 per kg and the Farmer's share lowestof 60.14%. The marketing of catfish in Mojomulyo Village, subdistrict of Puger was efficient, because farmer’s share of 1 level, 2 level and 3 level of marketing channel was more than 50%.

Kelayakan finansial usaha pengolahan terasi udang rebon di kelurahan Bontang Kuala kota Bontang provinsi Kalimantan Timur

The objectives of this study are a measure of the financial feasibility of The shrimp paste processing business, and to know the marketing chain study was conducted in the production center of The shrimp paste, Bontang Kuala Village. Sampling using the census method. There were 7 shrimp paste producers in the study area. Business feasibility of the financial aspect is measured by the analysis of discounted investment criteria; Net Present Value, Internal Rate of Return, Net Benefit-Cost Ratio, Payback period), and analysis of non-discount investment criteria; break-even point analysis and Return of Investment (ROI) analysis. Results showed that The shrimp paste processing business was financially feasible to be developed in the future, with NPV value were IDR. 32,667,112. IRR values respectively were 21%, Net B/C values were 2.1 and Payback period values were 3.3 years. The actual condition of shrimp paste processing business is above the break-even point condition for the aspect of sales and the production, Return of Investment (ROI) value were of 113.28%. Marketing channel patterns that occur are level 0 channel patterns, ie from producers to consumers.

ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers, Village Traders, Large Village Traders, Large Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.
 
 Keywords: Copra, marketing margins, marketing channels

ANALISIS PEMASARAN BERAS DI KECAMATAN SIDOREJO KOTA SALATIGA

This study aims to determine the pattern of rice marketing channels, the margin of each institution, and the efficiency of rice marketing channels. Descriptive quantitative research methods. By collecting data determined by purposive sampling through observation and interviews using a questionnaire using 30 samples of rice farmers respondents. Samples for rice marketing channel patterns use snowball sampling techniques. The analytical methods used are marketing margin analysts, marketing channel profits, farmer's share and efficient marketing. The results showed that there were three patterns of rice marketing channels, namely: channel I: Farmers - Brokers - Retailers - Consumers; channel II: Farmers - Rice Grinders - Retailers - Consumers; channel III: Farmers - Gapoktan - Retailers - Consumer. Margin of trading channel I farmers to Pandan Wangi rice middlemen Rp 6,400 / kg, IR64 Rp 4,800 / kg, middlemen to Pandan wangi rice retailers Rp 600 / kg, IR64 Rp 1,000 / kg; Channel II grinder to Pandan Wangi farmers Rp 6,700 / kg, IR64 Rp 4,800 / kg, grinder to Pandan wangi commodity retailer Rp 500 / kg, IR64 Rp 1,200 / kg; Channel III Gapoktan to Pandan Wangi rice farmers Rp.6,500 / kg, IR64 Rp 4,500 / kg, Gapoktan to Pandan wangi rice retailers Rp 500 / kg, IR64 Rp 1,200 / kg. The highest farmer share value was found in channel III Pandan Fragrant 48%, IR64 54%. The most efficient marketing of the three channels is in channel III Pandan Fragrant 13% IR64 16%.

ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers Desa Trader Village Collectors Besar Big Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.
 
 Keywords: Copra, marketing margins, marketing channels

An analysis of marketing channels on broiler carcass in Jember Regency

The aim of the study was to determine the pattern of marketing channels in the broiler carcass in Jember Regency. Data collected includes primary data and secondary data. Analysis of the data used by the marketing channel pattern. Primary data is collected from farmers selected as samples using a combination of interview methods, submitting a list of questions that have been prepared. Secondary data comes from literature, or scientific publications Descriptively discussed and tested the marketing margin for each marketing channel pattern tested with an independent sample t-test. The pattern 1 and 3 and the pattern 2 and 3 were a difference between each pattern. While pattern 1 and 2 was no difference between each pattern. The highest marketing margin was pattern 3 (IDR 12350).

Analisis Efisiensi Pemasaran Ikan Tuna Segar Di Kabupaten Pacitan

<p><em>This study aims to determine the pattern of marketing channels, the role and function of marketing agencies, cost, profit, marketing margins, as well as examine the most economically efficient fresh tuna fish marketing channels in Pacitan. The research location is in Pelabuhan Perikanan Pantai (PPP) Tamperan Pacitan. Methods of sample selection was accidental sampling for fishermen and snowball sampling for marketing agencies. The results showed that (1) there are three marketing channels of fresh tuna, namely, the Marketing channel I (fisherman- collector- retailer- household consumers), the channel II (fisherman-collector- industrial consumers in the city) channel III (fishermen – collector – wholesalers). (2) collector has exchange function and physical function, wholesalers have an exchange function, physical function and function facilities, while retailers have exchange function and physical function. (3) In the first line the total cost of Rp 1.3.14,83 / kg, the total profit of Rp 4685.17 / kg, total marketing margin of Rp 6000.00 / kg and the farmer's share of 71.43%. total cost marketing of channel II is Rp 2195.75 / kg, the total profit of Rp 2804.25 / kg, the total margin is Rp 5000.00 / kg and the farmer's share of 83.33%. total cost marketing channel III is Rp 7.455 90 / kg, the total profit of Rp 3544.10 / kg, total marketing margin is Rp 11,000 / kg and the farmer's share of</em><em>78.43%. (4) Channel II is the most efficient channel economically with farmer's percentage share of 83.33%.</em></p>

ANALISIS PEMASARAN PADA AGROINDUSTRI TEMPE DI KOTA PALANGKA RAYA

This research was conducted in the City of Palangka Raya. The location of the research was done intentionally (purposive sampling) with the consideration that as the capital city of Central Kalimantan Province, in Palangka Raya City there was a lot of enthusiasm and became the center of tempe agroindustry production. Determination of tempe agroindustry respondents was conducted using the census method (census sampling), which is by taking all tempe agro-industry entrepreneurs (16 entrepreneurs) in Palangka Raya City. Furthermore, the determination of the tempe marketing institutions which includes large wholesalers and retailers is carried out by a snowball sampling method. Data collected in this study are primary data and secondary data. Tempe marketing in Palangka Raya City consists of three marketing channels and the marketing institutions involved are wholesalers and retailers. The total marketing costs of tempe per pack in the marketing channel patterns I, II and III are Rp. 0,-, Rp. 500,- and Rp. 1,000,- and also Rp. 1,200,-. The total marketing margin of tempe per pack in the marketing channel pattern I is Rp. 900,- for small sizes, Rp. 1,100,- for medium size and Rp. 1,210,- for large sizes. In the marketing channel pattern II is Rp. 1,000,- for small size, and Rp. 2,000,- for medium and large sizes. In the marketing channel pattern III of Rp. 3,000,- for small, medium and large sizes. The total profit for marketing tempe per pack in the marketing channel pattern I is Rp. 900,- for small tempe, Rp. 1,100,- for medium-sized tempe and Rp. 1,210,- for large tempe. In the marketing channel pattern II is Rp. 500,- for small tempe, Rp. 1,000,- for medium and large tempe. In the marketing channel pattern III of Rp. 1,800,- for small, medium and large sizes tempe.

Economic Value A Dried Fish Business Development in Bengkulu City

The study aims to analyze the economic value of dried fish business by considering its added value of Hayami and marketing. This study uses primary data by surveying 55 dried fish producers in Bengkulu city. The results show that the average output price of dried fish is Rp6,586.61/kg. Using formula of Hayami’s added value, the average added value gained is Rp3,486.14/kg. This informs that every a kilogram of fresh fish processed into dried fish will create added value of Rp3,486.14. When labor under consideration, labor added value in fish dried industries is Rp651.37 informing that an average of labor income for every kilogram of fish dried produced. The research also found that there are four patterns of marketing channels. From weekly average production of dried fish, i.e., 4,345 kg, 43.73 % is distributed to big traders while the remaining, 56.27%, is consumed directly. From big traders, dried fish are then distributed through three channel, namely, (1) 43.11 % are marketed to the first intermediate trader, then, to intercity merchants, retailers and end customers in Bengkulu city, (2) 26.32% are distributed to second intermediate trader who then marketed to retailers and end customers; and (3) 31.58 % are marketed to third intermediate trader who, then, market to the intercity merchants and consumers. Marketing margins of this dried fish is Rp1,000/kg from producers to traders and Rp2,000/kg per kg of fish from traders to retailers.

Pola Saluran Pemasaran Ikan Di Daerah Istimewa Yogyakarta (DIY)

Tujuan penelitian mengetahui pola saluran pemasaran ikan di DIY. Data dikumpulkan dengan purposive sampling, yaitu Tempat Pelelangan Ikan (TPI) Gunung Kidul 2 dan Kulon Progo 1, Nelayan Gunung Kidul 6 dan Kulon Progo 4, pedagang perantara Gunung Kidul 4 dan Kulon Progo 3 orang. Analisisnya mendiskripsikan pola saluran pemasaran dan menghitung fisherman's share. Hasilnya bahwa ikan yang beredar di DIY 60 % berasal dari Pantai Utara Jawa dan 40 % dari DIY, produksi ikan DIY diekspor 40 % terutama jenis ikan yang bernilai tinggi. Pola saluran pemasaran ada 4. Pola 1 adalah nelayan – TPI – konsumen akhir dengan fisherman's share 95 % untuk semua jenis ikan, saluran pemasaran ini paling efektif. Pola 2 adalah nelayan – TPI – pedagang pengumpul – pedagang pengecer – konsumen akhir dengan fisherman's share bervariasi antara 48 % sampai 71 %. Pola 3 adalah nelayan – TPI – pedagang pengumpul – rumah makan – konsumen akhir, dengan fisherman's share bervariasi antara 39 % sampai 64 %. Pola 4 adalah nelayan – TPI – pedagang pengumpul – industri pengolah – konsumen akhir, fisherman's share diketahui hanya sampai pada pedagang pengumpul, bervariasi dari 61 % sampai 85 %. Transaksi penjualan pada semua pola selalu melibatkan TPI sebagai mediator antara nelayan dengan pelaku pemasaran berikutnya.

Patterns and Determinant Factors Of Arabica Coffee’s Marketing Margin In Ngada Regency

Coffee is one of the essential plantation commodities in the development process of plantation sub-sector. Ngada Regency is one of the coffee producers in East Nusa Tenggara Province. Coffee in Ngada Regency becomes one of the plantation commodities that conceive high potential to be developed. This research aims to discover the established marketing channel pattern, factors influencing marketing margin of Arabica coffee, and the quantity of price received by farmers the in Ngada Regency. The respondents in this research were 59 farmers who were derived randomly and 10 merchants who were derived from snowball sampling technique. This research used interview with a questionnaire as supporting tools in collecting the data. This research analyzed the data descriptively and multiple regression analysis was also conducted through Ordinary Least Square method. The analysis results show that (1) the established marketing channel pattern of Arabica coffee in Ngada Regency are channel I: Farmers - Product Processing Unit – PT. Indocom (sold in the form of red logs coffee that is processed into Hard Skin coffee), channel II: Farmers – PT. Indocom (sold in the form of Hard Skin coffee) and channel III: Farmers – Collected Traders – Retailers – Consumer (sold in the form of coffee beans). (2) The factors that influence the marketing margin are marketing volume and marketing cost. The distance and coffee processing do not have any significant influence towards the marketing margin. (3) The marketing channel that conceives high value of farmer’s share is the marketing channel II.

Analisis Saluran dan Margin Pemasaran Bunga Potong Anthurium di Desa Candikuning, Kecamatan Baturiti, Kabupaten Tabanan

This study aimed to determine the pattern of marketing channels, marketing margin of each marketing channel of anthurium cut flowers in the village of Candikuning and problems faced by anthurium cut flowers farmers in marketing their products. Basic method of this research was descriptive qualitative and quantitative. The research area was taken purposively, that is, Candikuning Village, Baturiti Dustrict, Tabanan Ragency. The method to determine the sample of respondents used census method for farmers, because out of the farmers of anthurium cut flowers in the Village of Candikuning there were eight farmers and snowvall sampling for marketing agencies. The data ware taken either in the form of primary data and secondary data through interviewing, recording and observation. The research result showed that there were two patterns of anthurium cut flower marketing channels in Candikuning Village i.e., channel I : Farmers ? Village Collectors ? Retailer Trades ? Consumers, channel II : Farmers ? Retailer Trades ? Consumers. The highest marketing margin was in the first pattern i.e. IDR 3.000 per stalk, for the pattern II amounted to IDR 2.500 per stalk. The higest share received by the farmers was in the marketing pattern II i.e. 37,5%. The problems faced by anthurium cut flower farmers in marketing their products were the price of anthurium flowers in yhe faremr level was low.

ANALISIS PEMASARAN IKAN BANDENG DI DESA PITUE KECAMATAN MA’RANG KABUPATEN PANGKEP

The purpose of this study to determine the pattern of marketing channels, marketing margin and the level of marketing efficiency Pitue fish in the Village, District Ma'rang Pangkep. This research uses descriptive method. The analysis used data analysis techniques and marketing agency channel, analysis of market behavior, marketing margin analysis, analysis of the share of farmers and marketing efficiency analysis. The results showed fish marketing channels is the marketing channel (milkfish aquaculture farmers, traders, retailers, end consumers) and II (pond fish farmers, retailers, consumers end), which is the most efficient channel marketing II. Marketing margins in the channel I is greater than the margin of marketing channels II. Marketing of fish in the pitue village district ma'rang Pangkajene archipelago efficient, because the value of marketing efficiency of marketing channels I and II was 11.52 per cent and 7.10 per cent less than 50 per cent

MEKANISME POLA SALURAN PEMASARAN PUPUK UREA PT. PUPUK KUJANG (Studi Kasus di Gudang Lini III Kota Serang)

Agriculture sector hold important role in economy development as one of agrarian country. One of industry which role in increasing agrculture development is fertilizer industry. This research purpose is to analyze marketing channel patter which happen in PT. Kujang Cikampek fertilizer (A case in Lini III warehouse Serang City) and analyze channel pattern which the most efficient in marketing at area Lini III warehouse Serang City. This research method is descriptive. Location research determined by purposive is in Lini III warehouse Serang City with consider that in Banten is one of absorbtion area of the biggest product in PT. Kujang fertilizer. Technique take of sample use snowball sampling method. Data analyze method use in this research is marketing channel analyzing, marketing function analyze, structure analyze, marketing channel pattern, and marketing habit also marketing margin analyze. The result of this research shows that there are 2 marketing channel patterns happened in fertilizer selling non-subsidy Urea fertilizer (Nitrea) Banten province area. First channel pattern via Lini III warehouse Serang City – distributor – end consumer. While for marketing channel pattern via Lini III warehouse Serang City – distributor – retailer or stall – end counsumer. The most efficient marketing channel pattern is first because has the shortest marketing chain and the smallest marketing margin.