Abstract
The objectives of this study are a measure of the financial feasibility of The shrimp paste processing business, and to know the marketing chain study was conducted in the production center of The shrimp paste, Bontang Kuala Village. Sampling using the census method. There were 7 shrimp paste producers in the study area. Business feasibility of the financial aspect is measured by the analysis of discounted investment criteria; Net Present Value, Internal Rate of Return, Net Benefit-Cost Ratio, Payback period), and analysis of non-discount investment criteria; break-even point analysis and Return of Investment (ROI) analysis. Results showed that The shrimp paste processing business was financially feasible to be developed in the future, with NPV value were IDR. 32,667,112. IRR values respectively were 21%, Net B/C values were 2.1 and Payback period values were 3.3 years. The actual condition of shrimp paste processing business is above the break-even point condition for the aspect of sales and the production, Return of Investment (ROI) value were of 113.28%. Marketing channel patterns that occur are level 0 channel patterns, ie from producers to consumers.
Highlights
The objectives of this study are measure of financial feasibility of The shrimp paste processing business, and to know the marketing chain study was conducted in production centre of The shrimp paste, Bontang Kuala Village
Rp.17.558.914,29/tahun, nilai gross profit ratio usaha terasi yang dikelola oleh masyarakat sebesar 50,61%, rate of return per capital lokal di wilayah penelitian tidak layak secara investment sebesar 1,02, dan return on finansial, karena usaha ini menghasilkan investmen sebesar 74,58%
Peran yang dibutuhkan dalam usaha ini adalah 1) peningkatan kinerja pemasaran terasi udang keluar Kota Bontang, sehingga mampu mengantisipasi terjadinya kelebihan produksi pada bulan-bulan tertentu, 2) pengadaan bantuan fasilitas penjemuran terasi yang mampu diaplikasikan pada musim hujan, dengan tetap mempertahankan mutu terasi yang telah disukai oleh konsumen
Summary
The objectives of this study are measure of financial feasibility of The shrimp paste processing business, and to know the marketing chain study was conducted in production centre of The shrimp paste, Bontang Kuala Village. Kegiatan pembuatan atau pengolahan Berdasarkan data BPS Kota Bontang Tahun terasi udang dilakukan di rumah dengan 2018, dapat diketahui bahwa, terdapat memanfaatkan sarana prasarana rumah tangga beberapa skim kredit usaha perikanan yang yang dimiliki seperti air bersih, listrik, dan disediakan oleh pihak perbankan di kota kompor gas.
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