A STUDY OF LONG BEAN VEGETABLE MARKETING (Vigna Sinesis L) IN AMBULU DISTRICT, JEMBER REGENCY

Syamsul Hadi,Evita Soliha Hani

doi:10.17358/jma.17.3.295

Syamsul Hadi, Evita Soliha Hani

Open Access

https://doi.org/10.17358/jma.17.3.295

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Abstract

Long bean vegetable farming in Ambulu Subdistrict, Jember Regency has a huge potential as indicated by the high demand for these vegetables. However, the price of long beans in Jember Regency at the retail level is too high and has implications for high marketing margins. The objectives of this study are: 1) To determine the performance pattern of long bean marketing channels formed, 2) Analyze the marketing value of long beans, and 3) Analyze the elasticity of long price transmission. The research method used is descriptive method with survey techniques and snowbolling sampling. To achieve the research objectives, each approach uses descriptive analysis, farmer's share (marketing efficiency), and price transmission elasticity. The results of the study revealed that 1) The pattern of long bean marketing channels formed by two channel patterns, namely the second and first level channels, 2) The first (second level) marketing channel pattern has a marketing margin of IDR 3,383 per kg, and the second marketing channel pattern (level one) has a marketing margin of IDR 1,500 per kg, and 3) The pattern of established marketing channels generally has a price transmission elasticity of Et = 1.17 and the shape of the lead market structure Oligopoly.

Highlights

Long bean (Vignasinensis L.), on the one hand, is one of the annual shrub plants that are widely consumed by Indonesians, both as vegetables and vegetables in an effort to improve community nutrition as a source of vitamin A, vitamin B, vitamin C, and minerals
This means that the marketing system formed in the pattern of long bean marketing channels in this research area is said to be running almost efficiently (Azzaino, 1982)
Because if price is increasing at the consumer level of by 1%, the farmers are still benefiting because the price increase is still greater (0.17%) than that at the consumer level

Summary

Introduction

Long bean (Vignasinensis L.), on the one hand, is one of the annual shrub plants that are widely consumed by Indonesians, both as vegetables and vegetables in an effort to improve community nutrition as a source of vitamin A, vitamin B, vitamin C, and minerals. Long bean farming (VignaSinesis L.) has good economic prospects for small-scale farmers. The long bean vegetable market (VignaSinesis L.) is very promising and the market demand is mostly high making it easier for farmers to market long bean products and can be developed long bean with simple techniques and can be consumed by all circles (Anto, 2013). The marketing potential of long beans is predicted because based on data that the productivity of long beans nationally has only reached around 395,524 tons. While the number of long bean consumption in 2014 reached 2,83 kg/capita/year and in 2015 it reached 3.337 kg/ capita/year, an increase from the previous year, so the production of long beans needs to be increased (BPS, 2016 in Wati, 2018)

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