Abstract
This study aims to determine the pattern of the marketing channel of Broiler and to find out how much the marketing margin and profit from the broiler marketing channel in Tanggetada Village, Tanggetada District, Kolaka Regency. This research was conducted in June 2019. The sample of this study was all the population. It is mean that many as two people who worked as breeders and retailers. This research uses quantitative and qualitative methods. The data analysis technique is descriptive and mathematical analysis. The results showed that only one pattern of broiler marketing channels: producers-retailers-consumers. The marketing margin of Broiler is IDR. 15,000/head, while the marketing profit of broiler IDR 11,380/ head.
Highlights
A Chalaza Journal of Animal Husbandry/Vol.5/No.1/29-34/June 2020 relatively short production period of approximately 32-35 days, relatively low prices, increasing demand, and various other advantages compared to other poultry (Rasyid & Sirajuddin, 2010)
Merchant income is strongly influenced by the marketing of their products and the prevailing rates, where inefficient marketing is the small portion that traders receive from the prices paid by end consumers
Broiler traders in Tanggetada village do not yet know the form of existing broiler marketing channels, and traders assume that each broiler marketing institution receives a large number of margins and profits
Summary
A Chalaza Journal of Animal Husbandry/Vol.5/No.1/29-34/June 2020 relatively short production period of approximately 32-35 days, relatively low prices, increasing demand, and various other advantages compared to other poultry (Rasyid & Sirajuddin, 2010). Broiler marketing is an activity that involves parties who play an essential role in distributing Broiler from producers to end consumers. Broiler traders in Tanggetada village do not yet know the form of existing broiler marketing channels, and traders assume that each broiler marketing institution receives a large number of margins and profits.
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