Hotel Services Market Research Articles

MODERN MANAGEMENT TECHNOLOGIES IN THE HOSPITALITY INDUSTRY

The hospitality industry is currently one of the dynamic areas of the developing economy which stimulates the development of various sectors of the modern economy. The current challenges posed by the next economic crisis and the effects of pandemic constraints require the formation of new mechanisms for managing the hospitality sector. The main purpose of the research is to create modern management tools for the development of the investment potential of the hospitality industry. The subject of the research includes Ukrainian hospitality enterprises, their financial condition and management in a pandemic. The process of systematization of literary sources has identified the main modern problems of the hospitality industry, which include hotels, restaurants, entertainment, sporting events, and other services related to tourism. However, this specific area has a unique set of problematic aspects that need to be solved immediately. Understanding the importance of the management system in the hospitality industry and its adaptation to modern changes will help increase the competitiveness of such enterprises in the market. Research methodology: the article uses the funds of empirical studies of the essence of the hospitality industry, as well as statistical analysis of the modern market of hotel services. Also, the investment market in the sector of tourism was studied with the help of mathematical tools. Modern management in the hospitality industry is aimed at deviating from the typical and traditional tools to meet customer needs, which is caused not only by social change but also by the development of various financial instruments. The study proves that the successful development of the hospitality industry is impossible without the use of modern management tools based on the principles of marketing. Analyzing the market of hospitality services, in the process of development and implementation of innovative services, it is advisable to focus on the study of a competitive environment and the needs of potential customers. Conclusions. The results of the study prove the importance of this area and the feasibility of developing and implementing effective management tools. The research substantiates and offers promising areas for attracting investment resources in the hospitality industry. Also, according to the results of the study, the authors propose the stages of implementation of target marketing as an effective tool for the development of hospitality in Ukraine. The concept of development of innovative services in the field of hospitality on the basis of the formed strategy of target marketing is developed.

АЙДЕНТИКА И БРЕНДИНГ ГОСТИНИЦ КАК ФАКТОР ПРОДВИЖЕНИЯ УСЛУГ ПРЕДПРИЯТИЙ ИНДУСТРИИ ГОСТЕПРИИМСТВА

The search for local authenticity is a modern point of development of tourist destinations, which forms a tourist flow, brings regular income to the local budget and develops social infrastructure. Expressed in all visual interpretations, including the brand, it allows you to "launch" and make investmentattractive regions that are completely different in terms of starting conditions. A unique selling proposition, built taking into account the integration into the overall architecture of the territorial brand, allows hotel enterprises to fully function in the high-risk and highly competitive market of hotel chains. The purpose of this article is to determine the position of small and medium-sized hotels at the local level, allowing them to compete in the market of mass hotel services.

The Dependability of Event Organizers as Hotel Clients in Medan

This research was carried out due to the development of current Event Organizer business that has entered the hotel services market, especially in Medan City. This makes hotel industries compete to offer the best and various services quality. This study was carried out to find out how service quality influences fulfillment and Dependability of Event Organizer service providers who use hotel services. The population in this study was the Event Organizer in Medan. Using Slovin technique, samples of 40 respondents were obtained. The method used in this research was quantitative descriptive. Data that had fulfilled the validity and reliability criteria then were analyzed through Path analysis which showed the results that the service quality had a significant influence on Dependability. Service quality has a significant influence on fulfillment and fulfillment has a significant influence on Dependability.

ДЕТЕРМІНОВАНІСТЬ ВПЛИВУ ТУРИЗМУ НА РОЗВИТОК І УПРАВЛІННЯ ГОТЕЛЬНОЮ ІНФРАСТРУКТУРОЮ РЕГІОНУ В КРИЗОВИЙ ПЕРІОД

In a general sense, the hotel infrastructure is a component of tourism, and its quality forms and affects the level of service and integrated development of tourism and its products. The material basis of hotels and their network is clearly correlated with the determinism of the impact on tourist flows, the number of visitors to the regions, which generates new volumes and financial revenues to them. On the other hand, tourism and the tourism market account for a significant share of the economy of many countries, and one of the features of this business is the direct subordination and interdependence of tourism infrastructure (including hotel), travel agents and contractors, their impact on society, political conditions, features and trends in different time slices. At the same time, tourism today with the hotel infrastructure due to its unpopularity with tourists, is experiencing a significant crisis caused by the COVID-19 pandemic, which has a significant impact on the reduction of various indicators in the field of services, including tourism. This has led to job РОЗВИТОК ПРОДУКТИВНИХ СИЛ І РЕГ ІОНАЛЬНА ЕКОНОМІКА 10 Випуск І (81), 2021 closures, economic losses, downtime or the closure of a number of related companies and their counterparties, prompting urgent responses to the analysis of the travel services market and crisis management practices during and after. In the process of research used literature, analysis, synthesis, induction, deduction, analogy; specific scientific: factor analysis, statistical methods. The article considers the general impact of tourism on the state of hotel infrastructure in the period before and during the pandemic of 2020-2021, forecast data for their development in the near future in global and regional dimensions as the case of Chernivtsi region, offers generalized proposals for tourism and hotel business through crisis measures, identified promising players in the market of tourist and hotel services in the post-crisis period. The results of the research can be used by local governments to develop and substantiate long-term strategic plans for the organization, management and development of tourism business and hotel infrastructure of Chernivtsi region in crisis and post-crisis periods related to the COVID-19 pandemic. Theoretical and methodological and applied developments together with the obtained results can be used in similar studies for other regions in overcoming the crisis of tourism and hotel business caused by the pandemic COVID-19.

ASSESSMENT OF THE STATE OF DEVELOPMENT OF THE WORLD MARKET OF HOTEL SERVICES IN THE CONDITIONS OF COVID-19

The situation of development of the world market of hotel services in modern conditions is analyzed. High employment rates of the global hotel industry in 2014-2019 and a sharp decline in employment of the global hotel industry in the period 2019-2020 as a result of the coronavirus pandemic. An analysis of the capacity and occupancy of rooms in the leading countries of the world in 2014-2019. High growth rates of the number of hotel rooms in the United States, China, Mexico, Thailand, Indonesia. The dynamics of development of the world hotel industry by regions is analyzed. It was found that a slight decrease in hotel employment in 2019 in all regions except the Middle East and Africa. A constant growth trend and high occupancy rates of accommodation establishments have been recorded in the European and Asia-Pacific region. According to the results of the assessment of the dynamics of monthly hotel occupancy in 2019-2020, a downward trend was established. A study of the dynamics of arrivals of international tourists in the period 2000-2020 and analyzed scenarios for future development. It was found that the results of 2020 are expected to reduce the arrival of international tourists by 70-75%. It may take 2.5 to 4 years for international tourism to return to 2019 levels. The directions of development of the world hotel economy in the conditions of quarantine are generalized. These include the transfer of a significant amount of business activity to the virtual world; use of voice search and voice control; increase the share in the field of services where personal contact is not required; introduction of strict sanitary and epidemiological norms and measures where it is not possible to refuse personal contacts; increasing the robotization of production processes; transition to non-cash financial transactions.

IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY

With the development of the market mechanism, the problem of competitiveness of the hotel industry has sharpened. In the conditions of constantly growing competition, hotel enterprises need to increase their competitive advantages, actively seek the ways and methods of improving their competitiveness. In this work, the issue of developing measures to increase the competitiveness of an enterprise in the hotel services market is being investigated. It also highlights the role of competitiveness in the effective functioning of hotel enterprises, defines the essence of this scientific category, analyzes the methods for assessing competitiveness, suggests ways to improve the competitiveness of the hotel industry. The essence of competitiveness is investigated, the maintenance of competitive advantages of the hotel enterprise and factors of their formation are defined. The main strategic approaches to increase the competitiveness of the hotel business are presented.

ORGANIZATION OF HOTEL SECURITY AS A FACTOR OF INCREASING COMPETITIVENESS

Objective. The objective of the present article is to study the transformation of the security system of hotels and similar accommodation facilities as a factor in increasing competitiveness in the market of hotel services in the context of globalization. Methods. A set of general scientific methods of epistemology is used: theoretical generalization, analysis and synthesis, induction and deduction. The initial fact of the study is the finding of the growing role of se­curity in the hotel, as one of the key elements of competitiveness in the face of increasing globalization chal­lenges. Increasing the role of information technology in the organization of hotel security and their evolution into integrated systems with a single center of control and decision-making. Results. The reasons for the growing role of security in the hotel are considered. Sociological research on the factors influencing the choice of the hotel by the visitor is analyzed and the increase of attention to safety is noted. It was stated that this was facilitated by the downgrade of Ukraine in the international peace index over the past 10 years, the growing influence of the negative manifestations of globalization in the form of terrorism, the COVID-19 pandemic, and hacker attacks. These factors have forced to transform the work of hotels by increasing attention to security. Attention is paid to the main methods of increasing the level of se­curity. They are classified into two groups: information; organizational. It is noted that security information tools have been more actively developed. The installation of surveillance cameras, alarm systems, electronic locks and other equipment made it possible to prevent theft, violation of the rules of residence by customers. At the same time, another component of information security was provided by protection systems against hacker attacks or fraudulent actions. The storage of personal data of customers required the establishment of reliable protection systems that ensure compliance with the principles of non-disclosure of personal infor­mation. Organizational methods of security formation were based on traditional approaches to personnel selection, training, professional development, corporate culture and the development of internal documents governing the actions of personnel in emergencies and the rules of stay of clients in the hotel. It is proved that the trends of recent years show the dynamics of the spread of integrated security systems that combine all of the above tools. Bringing information to a single center allows not only to process it quick­ly, prevent accidents or criminal acts, but also has an economic and service effect in the form of optimizing the number of staff, increasing the level of service and competitiveness in the market.

ИССЛЕДОВАНИЕ СПРОСА И КОНЪЮНКТУРЫ РЫНКА ГОСТИНИЧНЫХ УСЛУГ

The relevance of the research is connected with the dynamic development of the hotel industry as the most important part of the market economy. To promote a hotel product, it is necessary to have a clear understanding of the features of the market in which the hotel operates, about the competitive advantages of its products, take into account the peculiarities of customer behavior and their needs, that is, conduct research activities. The article studies the trends of demand in the market of hotel services of the Republic of Mordovia, the main groups of consumers of hotel services, analyzes the offers of hotel services based on modern methods and assessment tools. The conducted research has shown that the interest of the population living in the territory of the Republic of Mordovia in the services provided by hotels has increased in the market of hotel services, and the analysis of offers has demonstrated the lack of pronounced uniqueness in the offer of a hotel product for hotel enterprises. In the course of the research, modern general scientific and special methods were used: comparison, generalization, expert assessment, analysis and synthesis. The theoretical and practical significance of the study is that the presented study of the market situation in the field of hotel business on the basis of modern methods and assessment tools can be used in the activities of hotel enterprises in the Republic of Mordovia.

ОЦЕНКА КАЧЕСТВА ОБСЛУЖИВАНИЯ ПОТРЕБИТЕЛЕЙ ГОСТИНИЧНЫХ УСЛУГ

The modern situation in the market of hotel services is characterized by high extent of the competition, in this regard hotels need to provide high-quality services. The happening processes in hotel economy cause need of search and introduction of new approaches, forms and methods of effective management of components of consumer appeal of hotels, formations of control systems of factors among which when choosing hotel the quality of the provided services is important. The research of quality of service of consumers of the hotel enterprise on the basis of modern methods and tools of assessment is presented in article. The quality of hotel service is the competitive advantage of the company influencing its economic activity. Therefore at assessment of quality of services, it is necessary to take further improvement and development of competitive advantages of hotel into account. Assessment of quality of service of consumers of Hotel «Saransk» which was carried out in the following parameters is presented in article: placement services; qualification of personnel; level of service. On the basis of questioning of consumers of Hotel «Saransk» calculation of the index of satisfaction as average value of mark assessment of parameters of hotel services of various groups of consumers is made. In the course of the research modern general scientific and special methods were used: comparisons, generalizations, expert assessment, analysis and synthesis, poll and observation. The theoretical and practical importance of a research consists that the process of assessment of quality of service of consumers presented in article in the sphere of hotel business on the basis of modern methods and tools of assessment can be used in activity of the hotel enterprises.

ЕФЕКТИВНІСТЬ ВИКОРИСТАННЯ АВТОМАТИЗОВАНИХ СИСТЕМ У ГОТЕЛЬНИХ ПІДПРИЄМСТВАХ

In the context of globalization, international hotel chains are large and complex complexes of functional associations. The analysis of modern publications on this topic is analyzed and briefly presented. In order to ensure the successful positioning of the company in the market of hotel services, it is necessary to regulate the coherence of these functional associations. This article absolutely completely considers the effectiveness of using automated systems in hotel enterprises. The possible prospects of introduction of innovative technologies in the field of hospitality are completely summarized. Information technology is constantly and dynamically evolving and covers a wider range of sectors of the international economy, hospitality is also gaining benefits. Hotel management software is subject to constant improvement and transformation, creating optimal conditions for improving the efficiency of international hotel chains in the context of globalization. Presented PMS, which are popular today and graphically display all available modules with detailed descriptions. The advantages and disadvantages of existing automated control systems are presented. Demonstrated how in the globalization of the service sector software systems for the management of international hotel chains have a number of advantages. The article shows how they facilitate the work of hotel staff, require administrative processes, as well as provide an opportunity to expand the operational activities of international hotel chains. Now hotel managers, as well as the entire travel service, are under pressure from the pandemic, the need to reduce staff and support the quality and operational activities of the company, under the same loads. The decision to remove such a burden is to carefully integrate the PMS into the market environment to reduce costs and maximize efficiency. Automated management systems increase customer loyalty, satisfaction and service delivery. The authors made a detailed comparison of the two most popular PMS in the modern market and offered a choice for different types of consumers.

МІЖНАРОДНИЙ ГОТЕЛЬНИЙ БІЗНЕС В УМОВАХ ГЛОБАЛЬНОЇ НЕСТАБІЛЬНОСТІ

The article considers the international hotel business in the conditions of global instability. It is noted that the functioning of the hotel business and the economy as a whole directly depends on the state of tourism development in a country. An analysis of the TOP-20 countries whose economies depend on the development of tourism is presented. It is determined that the leading place in the world hotel industry is occupied by the European continent, the hotel fund makes more than 55% of all world hotel fund (171 thousand hotels). The hotel fund in European countries, without losing leadership throughout history, is growing annually by an average of 2-2.5%. Thus, the European market is of strategic importance for both leading international and national hotel companies. For example, their activities in the region form the main trends in the hotel services market. The hotel chains of Europe are also presented according to the list of TOP-100 hotel brands of Europe. It is noted that if you combine the mega brand Ibis hotel brands – Ibis, Ibis Styles and Ibis Budget, they will take first place even in the number of chain hotels in Europe. Based on the analysis, a number of key factors have been identified that force hotel facilities to constantly increase the efficiency of their activities. However, world practice shows that even against the background of global instability, the hotel industry remains a reliable source of revenue for the budgets of countries, including Ukraine. Also identified global trends in the development of the hotel business, the main of which are: the development of the hotel business in the context of close cooperation with enterprises in other industries; intensification of the hotel business, which will increase the availability of hotel services for consumers; strengthening the specialization of the hotel business, which allows a clearer focus on certain segments of consumers, taking into account various characteristics; integration and globalization of the hotel industry; individual approach to customer service needs; wide introduction of new forms of information and communication technologies, which allows mobile integration into the world space.

INNOVATIVE APPROACHES TO THE DEVELOPMENT OF HOTEL INDUSTRY ENTERPRISES: FOREIGN EXPERIENCE

Purpose. The aim of the article is generalization of the provisions of innovative approaches to the development of hospitality enterprises implemented in foreign practice. Methodology of research. The following were used in the course of the study: the method of systematization, which made it possible to classify modern innovative approaches in this area; a statistical method necessary to establish the effectiveness of the implementation of these approaches in foreign practice; a comparison method that is used to assess the possibility of implementing foreign practices in Ukrainian conditions. Findings. Generalizations of the provisions of innovative approaches to the development of hospitality enterprises, which are implemented in foreign practice, are presented. The following innovative approaches are highlighted in these areas, including: an innovative approach to optimizing contacts between staff and clients of hotel enterprises (using monitoring contact models); an innovative approach associated with the creation of new customer acquisition strategies that combine information technology capabilities and full compliance with supply and demand in the hotel services market; an innovative approach based on increasing the number of customers due to increased loyalty of hotel service; an innovative approach based on the use of a development strategy benchmark for the introduction of greening of accommodation premises, their operation, customer service, the use of energy-saving technologies in the field of heating, energy supplies and other, ecological use of waste products. The effectiveness of the implementation of these innovative approaches is determined on the basis of the materials of the considered empirical studies, the probability of their application in the conditions of the functioning of the Ukrainian hospitality enterprises is proved. Originality lies in the fact that the study further developed the issue of systematizing innovative approaches to the development of hospitality enterprises, which are implemented in foreign practice. Practical value. The determined results of the study are based on the fact that certain innovative approaches to development can be implemented in the development of hospitality enterprises in Ukraine. Key words: innovative approaches, development, hospitality enterprises, hotel service loyalty, energy-saving technologies, greening of premises, monitoring contact models, customer involvement.

Состояние рынка гостиничных услуг в контексте развития туристкой отрасли

Состояние рынка гостиничных услуг в контексте развития туристкой отрасли

КЛАСТЕРНИЙ АНАЛІЗ РИНКУ ГОТЕЛЬНО-РЕСТОРАННИХ ПОСЛУГ В УКРАЇНІ

The article presents the results of cluster analysis of the hotel and restaurant services market in Ukraine. Based on statistical data on the number of accommodation and restaurant services, individuals and legal entities, entrepreneurs, population density and investment activity, the most active regions were identified: Kyiv; Kharkiv; Dnipro; Zaporizhzhia; Odessa; Lviv; Ivano-Frankivsk. Then, based on the methods of concentric circles, the boundaries of clusters and their centers were outlined: Western (Ivano-Frankivsk, Lviv); Central-Eastern (Zaporizhzhya); Southern (Odessa); Northern (Kyiv). The result of the analysis showed that all cluster centers had a higher number of legal entities. Areas with a high proportion of individual entrepreneurs were only part of it and had significantly lower performance rates. The influence and role of the center of the cluster depended on the level of remoteness of the region from it. At the same time, the fact that competition is fixed within clusters attracts attention. Thus, in the Western cluster it can be traced between Lviv and Ivano-Frankivsk regions. Central-Eastern cluster between Dnipropetrovsk and Zaporizhia regions. In the Southern cluster, although the undisputed leadership remained in the Odessa region, at the same time, Kherson region showed active growth. The only cluster with an undisputed leader and no competitor was the North - Kyiv It was stated that the Ukrainian market reacted to world development trends, and the largest cities of Ukraine became channels of dissemination of this experience, agents of change. Thus, the number of hotels and restaurants was higher than the average in the extreme points of the clusters through which the transport corridors between them passed. Thus, the implementation of the international TACIS program, the proclamation of Ukraine's course of integration with the European Union, visa-free travel - were key factors in the high activity of the market of hotel and restaurant services in the Western cluster. At the same time, the aggravation of relations with the Russian Federation, the restriction of economic, cultural, and political relations led to a decrease in the number of people crossing the border and the decline of hotels and restaurants in eastern Ukraine.

ТЕОРЕТИЧЕСКИЕ АСПЕКТЫ РАЗВИТИЯ ПРЕДПРИНИМАТЕЛЬСТВА В ИНДУСТРИИ ГОСТЕПРИИМСТВА РЕСПУБЛИКИ ТАТАРСТАН

The article is devoted to the consideration of some aspects of the development of the hospitality industry – the most important element of high-quality customer service. There are several directions of development of these enterprises in Russia. The state of the hotel services market, which requires the enrichment of the theoretical and methodological base, has been studied.

Intensification of the provision of additional hotel services as a factor in the development of business tourism in the city of Rostov-on-Don

This study is aimed at analyzing the peculiarities of the functioning of the hotel services market in the city of Rostov-on-Don and the Rostov region and identifying the specifics of providing additional hotel services by hospitality industry enterprises positioning themselves as congress hotels, hotels offering conference services. The article evaluates the total number of rooms for accommodation in the city of Rostov-on-Don of a business nature and the range of additional hotel services provided by them.

Інформаційно-статистичний аналіз діяльності українських підприємств, що надають послуги з тимчасового розміщення

The article is aimed at carrying out a statistical analysis of the activities of Ukrainian enterprises providing temporary accommodation services, as well as identifying problems and providing recommendations for improving the hotel services market in view of the impact of the COVID-19 pandemic in Ukraine. The article highlights the relevance of the research and the importance of the hospitality industry in the development of the country’s economy in view of the recent events and the impact of the COVID-19 pandemic in Ukraine; the essence and types of hotel and restaurant business and services are considered; the main problems of development of domestic hotel economy, which require urgent solution, are allocated. The results of the carried out structural and dynamic analysis of the industry according to the State Statistics Service of Ukraine are provided: changes in the number of accommodation facilities by types, forms of ownership and advantages in territorial placement. The tendencies in the activities of hotels and motels of legal ownership are analyzed, namely: number of units; number of visitors who stayed in them; volume of services sold in total and by regions of Ukraine, etc. As a result of the study, forecast models of the volume of implemented services of hotels and similar means are developed. New ways of development and improvement of the state and activity of the hotel and restaurant business in Ukraine are proposed, in particular due to the provision of additional services (self-isolation, doing business, nutritive conditions) and directions of using Internet marketing with parallel work in the online mode. It is concluded that for the effective work of hotel and restaurant enterprises it is necessary to introduce a system of innovative management of enterprises development aimed at increasing the level of competitiveness, individuality, adaptability, improvement, quality.

Қазақстан Республикасының конақ үй бизнесінің дамуын т

The article analyzes the activities of the hotel business in Kazakhstan. The analysis of existing problems in the hotel business and identified possible solutions. The tendencies of development of hotel business of the Republic of Kazakhstan are also considered. A SWOT analysis of the hotel services market has been compiled, identifying its strengths and weaknesses, as well as opportunities and threats. It should be noted that the state of the hotel business is one of the main factors hindering the development of the tourism industry, the human factor in the hospitality industry plays a leading role and is an important resource of the enterprise.

FORECASTING HOTEL INCOME IN CURRENT UNSTABLE DEVELOPMENT SITUATIONS

The article describes the development of an economic-mathematical model that allows to identify the influence of factors on the formation of income of hotels and similar accommodation in Ukraine and to forecast the level of hotel industry income. To create an economic-mathematical model, the analysis of statistical data characterizing the hotel industry in Ukraine for the period from 2010 to 2019 has been carried out. To forecast the hotels income and similar accommodation for the short term, a forecast of such indicators as operating costs of hotels and similar accommodation, housing resources of hotels and similar accommodation has been built. To do this, Box-Jenkins method (ARIMA), which is a part of the Statistica application package, is used. On the basis of the economic-mathematical model the forecast of influence of operating expenses and housing resources of hotels and similar accommodation on income of hotels and similar accommodation has been made. The analysis of the main parameters of the economic-mathematical model, which are quite significant (there is a close relationship between other indicators, the proximity of the economic-mathematical model to sample statistics, the significance of factors on the studied indicator, the homogeneity of the forecast complex, the proximity of empirical theoretical distribution, absence of multicollinearity), as well as surpluses demonstrates that we have created an adequate model of short-term forecast. According to the forecast for 2020-2022 in Ukraine, some reduction in operating costs, housing resources in hotels and similar accommodation and income of hotels and similar accommodation is expected. This situation is due to the current unstable situations that have arisen in the country and in the world. The hotel business is strongly influenced by various internal and external factors: economic, social, geopolitical, legislative transformations, force majeure, climatic conditions, market dynamics, including goods, services and resources. Directly or indirectly, these factors determine the amount of income of hotels and similar accommodation, as an important indicator of development, due to the price aspects in the market of hotel services and the demand for hotel services

Strategy of international hotels as the factor of development of tourism in russia.

The international tourism, globalization and other factors created the soil for emergence of the international hotel chains – the largest players in this market, which strategies we have investigated by means of maps of strategic groups. Certain intermediate conclusions were already drawn, we will highlight once again importance of research of players of such scale – in many aspects they will define development of the market of hotel services in the future.