Інформаційно-статистичний аналіз діяльності українських підприємств, що надають послуги з тимчасового розміщення

Abstract

The article is aimed at carrying out a statistical analysis of the activities of Ukrainian enterprises providing temporary accommodation services, as well as identifying problems and providing recommendations for improving the hotel services market in view of the impact of the COVID-19 pandemic in Ukraine. The article highlights the relevance of the research and the importance of the hospitality industry in the development of the country’s economy in view of the recent events and the impact of the COVID-19 pandemic in Ukraine; the essence and types of hotel and restaurant business and services are considered; the main problems of development of domestic hotel economy, which require urgent solution, are allocated. The results of the carried out structural and dynamic analysis of the industry according to the State Statistics Service of Ukraine are provided: changes in the number of accommodation facilities by types, forms of ownership and advantages in territorial placement. The tendencies in the activities of hotels and motels of legal ownership are analyzed, namely: number of units; number of visitors who stayed in them; volume of services sold in total and by regions of Ukraine, etc. As a result of the study, forecast models of the volume of implemented services of hotels and similar means are developed. New ways of development and improvement of the state and activity of the hotel and restaurant business in Ukraine are proposed, in particular due to the provision of additional services (self-isolation, doing business, nutritive conditions) and directions of using Internet marketing with parallel work in the online mode. It is concluded that for the effective work of hotel and restaurant enterprises it is necessary to introduce a system of innovative management of enterprises development aimed at increasing the level of competitiveness, individuality, adaptability, improvement, quality.