Abstract
The international tourism, globalization and other factors created the soil for emergence of the international hotel chains – the largest players in this market, which strategies we have investigated by means of maps of strategic groups. Certain intermediate conclusions were already drawn, we will highlight once again importance of research of players of such scale – in many aspects they will define development of the market of hotel services in the future.
Highlights
The international tourism, globalization and other factors created the soil for emergence of the international hotel chains – the largest players in this market, which strategies we have investigated by means of maps of strategic groups
If on the hotel site there are 6 reflected and opened aspects stated, site can be considered to be excellent that allows hotel to show their advantage to independently traveling tourists and to lower their expenses of information search, negotiating and conclusion of contracts to a minimum
The location map is for 92% of the surveyed sites that is easy to explain by almost zero cost of placement of the scheme on a site and awareness of its convenience to tourists
Summary
The international tourism, globalization and other factors created the soil for emergence of the international hotel chains – the largest players in this market, which strategies we have investigated by means of maps of strategic groups. According to this card we can allocate 3 groups: 1 – the leader both on number of employees, and on revenue. 1 – the leader both on number of employees, and on profit This group includes 4 chains: Accor, Marriott, The Luxury Collection by Starwood, InterContinental Hotels. (Pic. 6) According to this card it is possible to note only being allocated chain of InterContinental Hotels which is the undoubted leader on profitability at average number of employees. According to this card we can allocate 3 groups: 1 – the leader both on number of the countries, and on profit This group includes 3 chains: Accor, The Luxury Collection by Starwood, InterContinental Hotels. Without it these hotel chains can be forced out from the Moscow market that doesn't enter their interests
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