МІЖНАРОДНИЙ ГОТЕЛЬНИЙ БІЗНЕС В УМОВАХ ГЛОБАЛЬНОЇ НЕСТАБІЛЬНОСТІ

Abstract

The article considers the international hotel business in the conditions of global instability. It is noted that the functioning of the hotel business and the economy as a whole directly depends on the state of tourism development in a country. An analysis of the TOP-20 countries whose economies depend on the development of tourism is presented. It is determined that the leading place in the world hotel industry is occupied by the European continent, the hotel fund makes more than 55% of all world hotel fund (171 thousand hotels). The hotel fund in European countries, without losing leadership throughout history, is growing annually by an average of 2-2.5%. Thus, the European market is of strategic importance for both leading international and national hotel companies. For example, their activities in the region form the main trends in the hotel services market. The hotel chains of Europe are also presented according to the list of TOP-100 hotel brands of Europe. It is noted that if you combine the mega brand Ibis hotel brands – Ibis, Ibis Styles and Ibis Budget, they will take first place even in the number of chain hotels in Europe. Based on the analysis, a number of key factors have been identified that force hotel facilities to constantly increase the efficiency of their activities. However, world practice shows that even against the background of global instability, the hotel industry remains a reliable source of revenue for the budgets of countries, including Ukraine. Also identified global trends in the development of the hotel business, the main of which are: the development of the hotel business in the context of close cooperation with enterprises in other industries; intensification of the hotel business, which will increase the availability of hotel services for consumers; strengthening the specialization of the hotel business, which allows a clearer focus on certain segments of consumers, taking into account various characteristics; integration and globalization of the hotel industry; individual approach to customer service needs; wide introduction of new forms of information and communication technologies, which allows mobile integration into the world space.