ORGANIZATION OF HOTEL SECURITY AS A FACTOR OF INCREASING COMPETITIVENESS

Abstract

Objective. The objective of the present article is to study the transformation of the security system of hotels and similar accommodation facilities as a factor in increasing competitiveness in the market of hotel services in the context of globalization. Methods. A set of general scientific methods of epistemology is used: theoretical generalization, analysis and synthesis, induction and deduction. The initial fact of the study is the finding of the growing role of se­curity in the hotel, as one of the key elements of competitiveness in the face of increasing globalization chal­lenges. Increasing the role of information technology in the organization of hotel security and their evolution into integrated systems with a single center of control and decision-making. Results. The reasons for the growing role of security in the hotel are considered. Sociological research on the factors influencing the choice of the hotel by the visitor is analyzed and the increase of attention to safety is noted. It was stated that this was facilitated by the downgrade of Ukraine in the international peace index over the past 10 years, the growing influence of the negative manifestations of globalization in the form of terrorism, the COVID-19 pandemic, and hacker attacks. These factors have forced to transform the work of hotels by increasing attention to security. Attention is paid to the main methods of increasing the level of se­curity. They are classified into two groups: information; organizational. It is noted that security information tools have been more actively developed. The installation of surveillance cameras, alarm systems, electronic locks and other equipment made it possible to prevent theft, violation of the rules of residence by customers. At the same time, another component of information security was provided by protection systems against hacker attacks or fraudulent actions. The storage of personal data of customers required the establishment of reliable protection systems that ensure compliance with the principles of non-disclosure of personal infor­mation. Organizational methods of security formation were based on traditional approaches to personnel selection, training, professional development, corporate culture and the development of internal documents governing the actions of personnel in emergencies and the rules of stay of clients in the hotel. It is proved that the trends of recent years show the dynamics of the spread of integrated security systems that combine all of the above tools. Bringing information to a single center allows not only to process it quick­ly, prevent accidents or criminal acts, but also has an economic and service effect in the form of optimizing the number of staff, increasing the level of service and competitiveness in the market.