FEATURES OF ASSESSMENT OF PERSONNEL BEHAVIOR MANAGEMENT AND FORMATION OF ORGANIZATIONAL CULTURE IN HOTEL AND RESTAURANT ENTERPRISES: THEORETICAL AND PRACTICAL ASPECTS

Abstract

Objective. The objective of the present article is analysis of the theoretical and practical principles of evaluating the management of personnel behavior and the formation of the organizational culture of a hotel and restaurant enterprise. Methods. The following research methods and techniques were used in the research process: analysis, synthesis, generalization, induction, deduction, abstract-logical method, graphical and tabular methods (for a visual representation of the analyzed material). The results. For the development of hotel and restaurant establishments, the management of staff behavior and the formation of organizational culture are quite important. The analysis of scientific opinions on the methods of evaluating the management of personnel behavior and the formation of organizational culture was carried out. It is established that the study of organizational culture and management of personnel behavior includes the use of various methods and tools for data collection and analysis. To evaluate the management of personnel behavior and the formation of organizational culture in a hotel and restaurant establishment, a methodology was proposed, which includes 8 stages, is based on empirical data, and allows to fully assess the state of management of personnel behavior and the formation of organizational culture of a hotel and restaurant establishment. Approbation of this technique was carried out on the basis of the Raziotel Kryvyi Rih hotel. obation of this methodology was conducted by us on the basis of the Raziotel Kryvyi Rih hotel. Based on the results of the conducted research on the management of personnel behavior and the formation of organizational culture at the hotel "Raziotel Kryvyi Rih", we systematized the problems, as well as proposed options for solving them. The proposed measures include solutions for improving staff motivation, reducing conflict, improving social interaction of staff, promoting the hotel on the Internet, etc.