Domestic Game Research Articles

Culture Transcends the Ocean: Research on Chinese-style Games as a New Carrier for International Communication of Chinese Culture —Taking the global impact of Black Myth: Wukong as an Example

In the context of exploring the creative transformation and innovative development of Chinese culture, this paper focuses on how Chinese-style games can help the international dissemination of the "culture +" strategy. Through an in-depth analysis of the current status of Chinese online games going overseas, this paper reveals the competitiveness and cultural influence of domestic games in the global market. This paper specifically analyzes the market size and growth trend of Chinese online games, and elaborates on the distribution of games in overseas markets. Taking "Black Myth: Wukong" as an example, it demonstrates the successful experience of Chinese-style games in cross-cultural communication. This paper proposes strategies and suggestions for Chinese online games going overseas, including clarifying the target market, localizing adjustments, choosing appropriate distribution channels, and formulating effective marketing strategies. In addition, this paper emphasizes the important role of Chinese-style games in inheriting and innovating Chinese culture and promoting the "going out" of culture, and looks forward to the future development trend of Chinese online games going overseas.

Study on English Localization Translation of Domestic Games—Taking the Opera “The Divine Damsel of Devastation” in Genshin Impact as an Example

In recent years, the demand for game enterprises to explore overseas markets has been growing. Not only have more high-quality foreign games been imported into China, but Chinese games have also become an important part of Chinese culture “going out” and “telling good Chinese stories”. This paper takes the global high popularity game Genshin Impact as an example, and combines the Skopos theory to update the research on game localization from the perspective of Chinese-English translation, and analyzes the application of translation and creation in the process of localization translation of drama.

A STUDY OF THE ARTISTIC TRADITION OF ELEGANT TOYS OF INDUS VALLY CIVILIZATION

In ancient time the main purpose of sports was to attain entertainment whether they being peaceful domestic games or wild games. Beside entertainment games were also a medium of mutual interaction and lead to stress free life. According to Macdaugal “Games and Sports are important for the Security, development and growth of the individual”. Games and Sports is an integral part of our culture through which man has been strengthening the social relations. Games and Sports have been a means of physical, mental as well as cultural development. Through sports the culture and knowledge have been imparted to the future generations. The Games and Sports have been accepted all over the world as the best medium for physical strength and mental development.If we look at the history of the origin of the sports, we found it remains from prehistoric times. According to some written documents, it started with the emergence of great civilizations lie Greece, Egypt, and Indus Valley. Reference to sports in India is also mention in Vedas and various Literatures. In 1921-22 AD two important cities of Indus Valley Harappa and Mohanjo-daro was discovered by John Marshall, this civilization was the center of Art and Culture. Archeological excavations at Harappa and Mohanjo-daro show that people were involved in some kind of physical activity. The people used to play many types of games using stones, balls, and dice. Various types of toys have been found in the excavation which were made of copper, ivory, and baked clay. Some of the toys were extremely skillfully made and decorated. The toys and Statues of Indus Valley were made by the pinching method in clay in which the clay is pressed by hands to give its perfect shape and then strengthen by baking in furnace. The interest of Indus People towards sports is known from these artistic remains also the skill on the artist who creates these toys which reflect the social perspective and mental outlook of that time. All these craft indicative the importance of games and sports and imagination of the artist

Использование видеоигр в патриотическом воспитании

The article analyzes possibility of using video games for the patriotic education of youth. The experience of foreign and domestic game developers in filling them with political content is presented, which forms a certain attitude among users to politics, to its past and present, its values and subjects. The risks that may arise when using video games as a means of patriotic and civic education and that are important to consider when designing and implementing such educational technology are noted. In addition, the author suggests some variations of video games that are able to form patriotic feelings among the players.

국제 게임 유통 플랫폼에 대한 게임물 등급분류 제도의 적용 문제

With the advent of the era when games can be downloaded or played in real time regardless of borders, the importance of international game distribution platforms in the game industry is increasing. However, in the case of Steam, the world's biggest international game distribution platform, it is problematic because it is not properly subject to the domestic game classification system.
 There are many discussions on the need for improvement in the game classification system, but it is problematic that games that have not been classified are exposed to the public through large international game distribution platforms unless the function of youth protection, which is one of the main purposes of the classification system, is overlooked.
 In the text, we first look at the history and institutional purpose of the game product classification system, and the rating system overseas, and based on this, we look at the disciplinary system under the current game industry law. Furthermore, it examines how overseas game products are handled in the Game Industry Act, whether the concept definition is appropriate, and how the rating for international game distribution platforms such as Steam should be classified.
 In conclusion, it is necessary to clarify the concept of overseas game products under the Korean Game Industry Act so that it can be harmonized with the current game classification system. This is because there are already separate autonomous classifications and fines for overseas games, but the establishment of a clear concept category will serve as the basis for systematic regulations and responses to flooding overseas games in the future.
 In addition, it is necessary to go through close cooperation with major international game distribution platform operators in the future, and gradually proceed with basic discussions such as the introduction of a simple age authentication system and random exposure restrictions on adult games.
 In particular, since the influx of adult games from international game distribution platforms is not only a problem in Korea, it is also possible to consider cooperating with overseas game rating agencies or organizations. Furthermore, it is necessary to come up with legislative policy measures to properly regulate overseas game products in the long-term direction of improving the game classification system, and in-depth discussions need to be conducted in academia in the future.

A Study on the Possible Problems and Countermeasures of Domestic Games Going Abroad from the Perspective of Cultural Studies

Against the backdrop of rapid development of information technology, the online game industry is thriving. Although game companies in China started late, the industry scale is constantly expanding, and the total revenue of games is constantly increasing, due to the vast market, technical support, and frequent international cooperation. In 2020, it has become the world's largest online game market. From a global perspective, there is still a significant gap between domestic game companies and game companies in Europe, America, Japan, and South Korea, lacking competitiveness in the international market and facing the challenge of going global. Based on the perspective of cultural research, this paper studies the important significance of domestic games going abroad, analyzes the problems that domestic games may encounter when going abroad, and proposes corresponding solutions, in order to provide theoretical experience and practical ideas for domestic games going abroad.

Exploring the Innovative Pathways of Chinese Traditional Culture's Foreign Communication through 'Domestic Games Going Abroad': A Case Study of Genshin Impact

In contemporary times, China has placed an elevated significance on the development and establishment of global communication initiatives, as they strive to effectively convey their narratives to a larger audience, ultimately resulting in the dissemination of a positive image of China. Consequently, the Chinese government has actively invested in the growth and expansion of digital networking technologies, recognizing the potential of online gaming as a nascent medium for communication. It is in this vein that online games have been tasked with the pivotal responsibility of leading the dissemination of Chinese culture overseas, serving as the vanguard of "Chinese excellent traditional culture to the sea" via the approach of "games to the sea". The Genshin Impact, a successful and exemplary case of Chinese "domestic games going abroad", serves as a benchmark for the study of innovative methods for foreign communication of Chinese traditional culture. This article endeavors to explore the novel pathways employed by Chinese traditional culture's foreign communication through the process of "domestic games going abroad", specifically through the lens of the game's space construction, character construction, and community construction in Genshin Impact. It is hoped that this research will serve as a reference point for the cross-cultural and international communication of Chinese games, offering invaluable insights to the field.

‘We are Grateful for the Opportunity to Act as Ambassadors for Our Club and Our Country’: Sporting Hospitality during the Northern Ireland Conflict

Association football did not escape the destructive effects of the conflict in and about Northern Ireland from 1969. As ‘the troubles’ escalated through the 1970s, several international teams declined to visit Northern Ireland, adversely affecting the revenue and reputation of the Irish Football Association (IFA) and its affiliated clubs. British clubs cancelled pre-season friendlies in both Irish jurisdictions. To counteract the domestic game’s crisis, clubs across Northern Ireland and the Republic of Ireland’s border counties pioneered a unique mode of sporting hospitality. While clubs’ officials, sponsors, and supporters were determined primarily to elevate their particular team, they shared with the Belfast football authorities a broader desire to promote the regional game. Hosting British opponents in European competition and pre-season friendlies, teams in the north of Ireland welcomed visitors with studied generosity. Coalescing around these cross-channel encounters, football officials from both sides of the Irish Sea asserted that sporting fraternity transcended ‘the troubles’. Trawling matchday programmes, the sports press, and the archives of football governing bodies in Belfast and Dublin reveals how Irish hosts and British visitors alike promoted their game as a cornerstone of a robust civil society capable of outlasting the Northern Ireland conflict.

Analysis of hunting bag data of woodpigeon (Columba palumbus L.) in Hungary

The European population of the Woodpigeon has increased significantly over the last two decades. In line with this trend, a significant increase has been observed in the Hungarian population since 2006, and in parallel, the hunting bag data of the species has also started to increase. With the increasing hunting bag data, the national centre point of bagging has not changed, so 67.9% of the Hungarian bagging recorded between 1995 and 2022 takes place in Pest, Jász-Nagykun-Szolnok, Bács-Kiskun, and Csongrád-Csanád counties. In order to reduce the increasing damage to agriculture caused by the growing populations of the species, out-of-season bagging of the Woodpigeon was first authorised in Hungary in 2014, and was requested by the game management units from the regional hunting authorities. Out-of-season Woodpigeon baggings accounted for 10% of annual hunting bags by 2022. It is clear that the Woodpigeon population continues to grow even with the current hunting utilisation, and it is also clear that the growing domestic population will become more economically important each year due to the damage caused to agriculture. All this, together with the increasing urbanisation tendency of the species and the change in migration patterns, is creating new challenges for game managers, for which domestic game management must be prepared, despite the fact that the damage caused by the Woodpigeon is not considered as game damage.

Big data analysis of the impact of COVID-19 on digital game industrial sustainability in South Korea.

The COVID-19 pandemic has greatly influenced the lifestyle and entertainment activities of the society that has significantly increased the growth rate of the gaming industry. While the studies on the game industry, one of the leading content industries, related to the pandemic has been done from various perspectives, little attention has been taken in regards to how the pandemic have impacted on the national digital game production and its industrial sustainability as a whole. Thus, this study was conducted to analyze the changes in the domestic game industry before and after the COVID-19 outbreak using the big data analysis of semantic network. This study aims to understand the growing trend in the gaming industry that can be helpful for the marketing and production of future games, as well as to guide the establishment of the public game policies in the game industry. The results showed that the COVID-19 pandemic positively decreased the public's worries and the government's restrictions towards gaming due to game addiction as a mental disease. However, its sudden change in the gamer's attitudes and the current gaming policies implied that for the sustainable development of the domestic game production, laws and regulations related to the game industry need to be reliable and planned on a long term basis since the industry is immensely large and is also related to several industries such as computing, programming, arts, and story contents. Accordingly, it is necessary to build an industrial ecology through which cluster complexes specializing in developing startups and small and medium-sized business can grow along with political support.

Translation of Culture-loaded Words and Cross-cultural Communication from the Perspective of Domestic Games

As the “ninth art”, video games carry the important responsibility of spreading national culture and values, and also represent the cultural symbols of each nation. The aim of this project is to give a reference to domestic games that go abroad in the future and help Chinese culture go out better. This thesis uses descriptive analysis and literature research methods to analyse the English translation of culture-loaded words in the Chinese game Genshin Impact from a cross-cultural perspective, and finds through the research that the English translation strategy of the game is mainly domestication, supplemented by foreinization.

AI Implementation of Freehand Ink Dynamic Modeling and Rendering Algorithm

Freehand brushwork is the quintessence of Chinese culture and a business card of Chinese culture in the international cultural market. However, domestic games seldom use freehand brushwork style to make real-time dynamic rendering of game pictures. The basic reason is that the picture structure of freehand brushwork is complex, there are many elements, and the terminal computing power and rendering cycle cannot achieve more than 30 frames of game pictures per second Dyeing effect. Through the analysis of this paper, through simplifying the model and optimizing the rendering logic, we can realize the dynamic rendering of freehand ink painting style animation.

Tripartite Globalization, Afghanistan and Rahman’s In The Light Of What We Know

Globalization is the instrument of disintegration and weakening of nations through a vast network of transnational companies and their monopoly on global markets that destabilize a nations economy by enhancing the interdependence of the countries and weakening the nation-states grip over its geographical borders. Rahman in his novel In the Light of What We Know (2014) shows Afghanistan as a victim of tripartite – economic, cultural, political – globalization. Using Spencer & Wollmans (2002), Appadurais (2005) and Giddens (1990) critique and analyses of globalization, this study explores how Afghanistan has been gripped by the forces of globalization. Raemdoncks (2013) conceptualization of three dimensional global games of chess – great game, little game, and domestic game – being played by America, Pakistan, and Saudi Arabia, ISI and NGOs in Afghanistan chalks out the American designs of getting access to the oil and gas reservoirs in Afghanistan and Central Asian states.

English hooligans and Italian ultras sport, culture and national policy narratives

ABSTRACTHow has football hooliganism in England, largely, been successfully managed or displaced over the past 30 years, while violence and disorder caused by sections of the ultras movement in Italy continues to dog the domestic Italian game? This paper tries to map out the relevant developments off, as well as on, the sporting landscapes in each of these countries. Many European states have looked, simply, to legislative changes and to reforms in policing and stewarding in England, without understanding how these have been combined with a wider cultural transformation of the fan experience at football matches in a new generation of highly priced, modernized and highly regulated stadia. The Hillsborough Stadium disaster in England in 1989 - not caused by hooliganism but predicated upon expectations it might occur – provided for something of a sea change in public attitudes towards the game and football fans. It also changed the prevailing rhetoric inside English stadia from a struggle over who controls stadium space to one focused on pacification and fan safety. A forced stadium modernization programme in England in the 1990s marginalized hooligan cultures from the global sporting product the EPL has since become. By contrast, in Italy less of this modernization, or change in attitudes or approach, has occurred in quite the same way. Violent ultras in Italy are more politicized and wield more power in the Italian game than their equivalents do in England. Moreover, no major trauma has occurred in Italy to aid radically re-positioning the domestic game.

‘For club and country?’ The impact of the international game on US soccer supporters from the 1994 World Cup to the present

ABSTRACT While compared with the big four professional sports in the United States, soccer remains a marginalized spectator sport; yet it has gained a sizable following over the past two decades. TV audiences and stadium attendance for domestic club matches are growing and supporters’ groups that follow the professional sides have emerged and established themselves. Rather than being introduced to the game as fans of their local clubs, however, many passionate soccer fans in the United States continue to enter soccer fandom via the Men’s and Women’s National teams. The 1994 FIFA World Cup on home soil as well as the success of the Women’s National Team thus play a prominent role in drawing new fans to the game, some of whom begin to follow the sport regularly in the form of domestic club games. For many of these fans, ‘club’ and ‘country’ remain complementing objects of soccer fandom rather than competing points of reference.

‘A lesson in football wisdom’? Coverage of the unofficial women’s World Cup of 1971 in the Mexican press

ABSTRACTWhen Mexico hosted the 1971 Women’s World Cup, it raised considerable challenges for local journalists. The domestic game had never received significant press attention, but mounting public interest in such a prestigious tournament demanded a response from national and sporting newspapers. In this chapter, we analyse the extent to which the masculine hegemonic environment of the newsroom dictated the perspective, language, and imagery deployed by journalists in their reports. While underlying sexism and cynicism characterised more traditional, conservative sections of the printed media, our analysis reveals a surprising degree of willingness to adapt and learn new ways. In tracing the dynamics of this process we assess the extent to which a more enlightened appreciation of Mexican women’s football only lasted for as long as they continued to win matches.

Accelerations – a new approach to quantify physical performance decline in male elite soccer?

The aim of the current study was (1) to investigate whether the number of accelerations is a more precise estimate of performance decline in soccer compared to distances with high-speed running (HSR) and (2) to compare changes in the number of accelerations and HSR distances across playing positions in order to examine whether the match profiles of the physical measures are consistent or demonstrate high interposition variability. The dataset includes domestic home games (N = 34) over three full seasons (2012–2014) for a team in the Norwegian Elite League. The change in the number of accelerations throughout the match demonstrates a more clear pattern compared to the distance covered by HSR. In numbers of accelerations, a systematic and linear decrease can be observed throughout the match, with 34% less accelerations from the first to the last 5-minute period of the game (6.7 vs. 4.4 accelerations). This pattern of results captures the change in the number of accelerations across all positions. HSR distance had more variability during the match. All five positions investigated displayed a similar trend in accelerations and HSR profiles after the peak periods in each half. In contrast to the absolute number of accelerations, there were major positional differences in the mean HSR distance during the match. Our data suggest a more visible performance decline in the number of accelerations from the start to the end of the game, than the decline in the distance covered by HSR distance.

Research on Lean Marketing Management of Mobile Games

The mobile gaming industry has become more popular in the near future, and mobile game products of hundreds of millions of users have repeatedly appeared. At the same time, the internal and external marketing environment of the mobile game industry is undergoing many dramatic changes. The emergence of emerging channels and the diversification of advertising products have placed higher demands on the marketing links of mobile game distribution. Under the complicated market competition pattern, exploring the new era of mobile game marketing strategy has become a top priority for mobile game industry managers. This thesis sorts out the theory of lean manufacturing and lean management, builds a lean ideology system, and explores the introduction of “lean marketing” derived from the above theory into the mobile game industry marketing theory, and expands the application scope of lean marketing theory. Based on this, the domestic mobile game industry under the guidance of lean thinking, clears user needs, leanly matches user groups, and strives to eliminate non-value-added activities and wasteful behaviors in marketing activities, rationally selects channels, accurately places advertisements, and continuously optimizes feedback. Help the original mobile game marketing to be lean and professional.

After International Tournaments: Spectator Attendance at Domestic Professional Baseball Games in Taiwan

Most people believe a good performance by a national team in an international sports tournament can enhance the domestic interest in that sport. By examining the case of the Chinese Professional Baseball League (CPBL) in Taiwan, this paper investigates the follow-up influence of international tournaments on attendance at domestic games. It has been found that people react differently to tournaments held in and out of Taiwan and to mega and non-mega events. If the national team participates in a mega international tournament abroad, attendance at the CPBL games for the following season increases by 770 people or 24.3% per game. However, for non-mega international tournaments, the attendance effects differ based on how well the national team performs. If the national team cannot beat at least 78% of the teams in a non-mega tournament abroad or half of the teams in a tournament held in Taiwan, the average attendance may fall.

Impact of international sports events on the attendance of domestic sports league games using Chinese Super League data

PurposeExperiences of high quality games between top-class sports teams could influence sports fans’ decision to attend the domestic sports games. For example, soccer fans who watched the World Cup games between the best national teams are likely to be disappointed with the performance of their domestic league teams after the World Cup event, while more people might be attracted to watch a soccer game because of their increased interest in soccer games. The purpose of this paper is to investigate how the international sports event (i.e. the World Cup) influences the demand of the domestic sports league games in the non-hosting country.Design/methodology/approachTo test these antithetical hypotheses, the authors collect the Chinese Super League game-level data from 2004 to 2011. For analysis, the authors propose two empirical models rigorously developed based on previous sports marketing theories.FindingsThe findings are surprising compared to previous studies for the hosting countries or countries that performed spectacularly during the World Cup tournaments. The authors find that the international event negatively influences the attendance of domestic games. Specifically, it gives salience to the competitive quality of a match and helps enhance the impact of star players. Furthermore, the authors find evidence of dynamic effects of the international event.Originality/valueThe study contributes to the previous sports literatures by expanding our understanding of the effect of international sports events. Particularly, the results shed light on international events’ impact on the domestic sports league demand in more general conditions based on its influence on people’s behavior, rather than focusing on the effect caused by facility development or dramatic performance during the international event.