Abstract
Against the backdrop of rapid development of information technology, the online game industry is thriving. Although game companies in China started late, the industry scale is constantly expanding, and the total revenue of games is constantly increasing, due to the vast market, technical support, and frequent international cooperation. In 2020, it has become the world's largest online game market. From a global perspective, there is still a significant gap between domestic game companies and game companies in Europe, America, Japan, and South Korea, lacking competitiveness in the international market and facing the challenge of going global. Based on the perspective of cultural research, this paper studies the important significance of domestic games going abroad, analyzes the problems that domestic games may encounter when going abroad, and proposes corresponding solutions, in order to provide theoretical experience and practical ideas for domestic games going abroad.
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