Discursive Ethos Research Articles

EMPATHY AND THE SCENES OF SPEECHES IN THE WRITINGS OF ANTÔNIO FRANCISCO MELLO, PE. MELLO

This article investigates the trajectory and intellectual legacy of Father Antônio Francisco de Mello, highlighting empathy in his speeches and his contributions to the historical and social context. Born in 1863, Mello addressed themes such as social justice and moral responsibility, encouraging ethical self-reflection. The analysis of his poems reveals three degrees of empathy: the experience of another person, the explanation that attributes meaning, and the objectification of the experience. The concept of ethos, based on Aristotle's Rhetoric, is central to the construction of the orator's image. The article also explores the discursive ethos according to Dominique Maingueneau, emphasizing the interaction between the ethos shown and said, in addition to the pre-discursive ethos. The research proposes a psychoanalytic analysis of the elements that influence the relationship between speaker and recipient.

Roman épistolaire et ethos discursif : interprétation stylistique de "La voie de ma rue" de Sylvain Kean Zoh

Epistolary "Novel and Discursive Ethos": Stylistic interpretation of La voie de ma rue by Sylvain Kean Zoh The aim of this article is to conduct a stylistic analysis of the discursive ethos presented in the epistolary novel "La voie de ma rue" by Ivorian writer Sylvain Kean Zoh. Specifically, it examines how the main character constructs a nuanced ethos through a letter that raises awareness about street children. This analysis focuses on the interplay between fragility and resilience within the character's discourse. Here, ethos refers to the image crafted by a speaker to be perceived and understood through their speech. This study employs stylistics as a literary approach to scrutinise and interpret the linguistic resources exploited by the writer. The central question addressed is how linguistic and enunciative-discursive elements serve to shape ethos, inviting stylistic interpretation within the framework of the epistolary novel. The article argues that discursive ethos, a concept rooted in ancient rhetoric, is richly explored and invested in La voie de ma rue. The ethos portrayed in this work is distinctive, rooted in the protagonist's challenging life experiences as a self-described wanderer. The construction of ethos is notably influenced by the specific spatio-temporal contexts in which the subject evolves. For instance, the childhood locales evoke an ethos of fragility, whereas the character’s experiences in the capital city foster an ethos of resilience. In the familiar places of his childhood, the character articulates a discourse amidst an ethos of fragility. However, upon unexpectedly finding himself in the capital, he begins to develop a narrative of resilience within his discourse. This analysis posits that the stylistic examination of ethos in the epistolary novel is facilitated by various literary devices. Among these, deixis, rhetorical questions, axiological lexis, and affective modalisation are identified as particularly significant in shaping and conveying the ethos of the protagonist's narrative. The findings revealed that the stylistic analysis of discursive ethos in Sylvain Kean Zoh's "La voie de ma rue" reveals how the protagonist, through his wandering journey, shapes the notions of ethos regarding fragility and resilience. The text explores various linguistic and enunciative techniques such as personal deixis, rhetorical questions, negations, and evaluative terms, all playing crucial roles as textual dominants. The influence of spatio-temporal context on ethos construction is notable, transforming childhood places into foundations of fragility ethos, and the capital city into a catalyst for resilience ethos. Through life's trials, the narrator-character, an early orphan, evolves from initial fragility to affirmed resilience, shaped by his urban environment. "La voie de ma rue" thus demonstrates how the epistolary novel can be effectively studied through a stylistic analysis focused on discursive ethos.

O ethos da inexistência

In the line of dialogue between discourse studies and argumentation studies, we analyze the construction of ethos in the paratext of the book Recordações da minha inexistência - memórias (Recollections of my non-existence – memoir) by Rebecca Solnit (2021). In view of a writing that traces a counter-hegemonic discourse in the underlying social context in the argumentative dimension, an important point to observe is how the discursive project of this autobiographical writing articulates itself in the construction of the narrative ethos of the author-narrator-personage. To this end, we will analyse the paratextual elements of the work. We consider that the ethos of female non-existence in this work occurs in linguistic and extralinguistic conditions that compose a self which resonates in the collectivity. From the analyses of the paratext of the work, we highlight how the construction of the discursive ethos of the author-narrator-character reflects and refracts the constitutive social conflicts of female self-representation in contemporaneity, in an aporetic way marking the female self-reference through the logic of a non-place.

Metáforas conceptuais em intervenções políticas portuguesas: o caso das mensagens de natal

Conceptual metaphors are pervasive in all social activities and Politics is no exception. They are anchored in human experiences; in other words, they result from a cognitive process of transferring the structures of one conceptual domain to another. Although some metaphors are already well known to the public, others are still opaque, hindering communication between citizens and politicians. In this article, it is sought to open the book of metaphors in the political field, from the analysis of a corpus composed of Christmas Messages, released between 2012 and 2023. It is intended to identify the metaphors, reflect on their regularity over time and their relationship with the discursive ethos. It is a fact that, in political interactions, the subject assumes himself as an argumentator, seeking to exert influence on the other not only with his arguments, but also his ethos and this, in my view, may emerge from the metaphors he uses.

Digital rhetoric: the discursive ethos of Ecuadorian politician John Vinueza as a citizen on Facebook, 2019-2022

Digital rhetoric: the discursive ethos of Ecuadorian politician John Vinueza as a citizen on Facebook, 2019-2022

Imaginary formation and discursive ethos

Imaginary formation and discursive ethos

The Construction of the Discursive ethos in the Life Trajectories of Teachers in El Paujil, Caquetá

A partir del análisis de cuatro trayectorias de vida de docentes del municipio de El Paujil (Caquetá, Colombia), se propuso un análisis discursivo para identificar los rasgos mediante los cuales la emoción se inscribe en sus relatos. Asimismo, se hizo una aproximación al modo en que se construyen el ethos docente y la autoenunciación de los profesores. Las construcciones del ethos demostraron la impronta del conflicto armado en la imagen que los enunciadores construyen de ellos mismos y de su colectivo de identificación. Finalmente, se concluyó que las singularidades y recurrencias, en cuanto a la construcción del ethos, son un cambio en la enunciación producto de los escenarios y situaciones experimentadas por los maestros.

Construcția discursului diplomatic din cadrul Organizației Națiunilor unite. A 67-a sesiune a Adunării Generale ONU

The present paper aims to examine the particularities of the construction of speeches specific to UN general assemblies. In the analysis of the speeches delivered during the 67th session of the UN General Assembly by the Romanian Minister of Foreign Affairs and the Prime Minister of the Kingdom of Spain, the macro and microstructural elements, the ways of building the discursive ethos, of adequacy will be observed of the discourse to the addressee (starting from the pro-addressee, para-addressee and counter-addressee triad), but also the impact of the discursive moment generated by the Syrian crisis on the organization of the texts.

Round Tables about Soccer on Television: An Analysis of Discursive Ethos

Resumo Este artigo estuda o funcionamento discursivo de mesas-redondas sobre futebol em programas esportivos televisivos. O estudo parte da hipótese de que a legitimidade dos argumentos nesses debates depende, em grande parte, da encenação da imagem dos enunciadores (mediador e comentaristas) por meio da maneira como estes enunciam. Há desde os programas nos quais os comentaristas negam o “clubismo” em nome da “neutralidade” jornalística até programas em que comentaristas se apresentam ao público como “representantes” dos times. Tratando-se de uma pesquisa fundamentada na Análise do Discurso, o trabalho não objetiva prescrever os rumos “adequados” do debate futebolístico, mas verifica como determinados sentidos são validados nesses discursos. Recorrendo-se à teorização de Charaudeau relacionada ao ato de linguagem como encenação e buscando apoio em estudos de Maingueneau e Amossy quanto à noção de ethos, analisam-se os programas Jogo Aberto (Rede Bandeirantes) e Linha de Passe (ESPN Brasil).

Cenografia, agenciamento e mundo ético na entrevista em Jogo de cena: uma abordagem discursiva

ABSTRACT Among Eduardo Coutinho’s vast production, the documentary Jogo de cena (2007) stands out and is celebrated as being the centerpiece of the filmmaker's filmography, in which the interviews occupy a central place. The purpose of this article is to reflect upon these interviews, discursively, based on: speech scenes put in perspective and in relation to the aesthetic choices and materiality of the documentary; nature of the interviewer-interviewee relationship, marked by the refusal of an “alleged neutrality” and the production of settings, scenographies, and ethical worlds. For this, we articulated basic concepts of Discourse Analysis, as theorized by Dominique Maingueneau, such as interdiscourse, scenography, setting and discursive ethos. The results demonstrate that it is possible to establish a dialogue between Coutinho’s methodological apparatus and concepts of Discourse Analysis. From a mystical aura of his welcoming silence, the interviewer’s respectful and considerate ethos in relation to the characters' speeches can be inferred.

The Expressive Use of Adjectives in Metropolitan Anthony Bloom’s Religious Discourse

An overwhelming personality of the 20th century, Metropolitan Anthony Bloom was the spiritual head of the Russian Orthodox Church in Great Britain (1948-2003) who really raised the British people’s awareness of what Orthodoxy meant. He provided the realm of religious discourse with a particular outlook on Christianity (mainly sprung from his own revelation of the risen Christ), which he expressed in a perfectly natural and unsophisticated manner. Interestingly enough, Anthony Bloom and C. S. Lewis can be viewed as “kindred spirits”, as not only did they embrace Christianity after being non-believers, but their writing styles are also similar in that “both have an uncanny ability to explain difficult concepts with simple and engaging language” (“Beginning to Pray (A. Bloom)” [book review]). In Metropolitan Anthony’s view, Christian life represents the personal encounter with God. His discourse is in fact a place of encounters; it is where Eastern Orthodoxy meets Western spirituality, where the sacred realm meets the secular realm and, perhaps most importantly, where the metropolitan’s inner world meaningfully interacts with his addressees’ spiritual searches. We hereby examine the ways in which adjectives contribute to creating an image of a particular world in the following books: Living Prayer (1999a), School for Prayer (1999b), Meditations on a Theme: A spiritual journey (2003). Our approach relies on the Jakobsonian model (1960/1987) of language functions, Kinneavy’s (1980) Theory of Discourse, van Eemeren’s (2002) pragma-dialectical theory of argumentation and various studies on religious discourse. The current paper reveals such discourse constants as the triadic pattern of adjectival constructions, the abundant use of the adjectives “real” and “true”, as well as the presence of adjectives in parallelism and repetition. All these expressive uses of adjectives contribute to the creation of a complex network in which the world of the Gospel, the discursive ethos (conveying the author’s attitude in its diversity) and the reader’s image intermingle in a most harmonious manner.

Qualifying Adjectives and Saturation by Ethos

Since the end of the 1990s, research on discursive ethos – the image of the speaker which is projected by his or her utterance – has been very active in discourse analysis. It contributes to a better understanding of how an enunciation can attract the support of addressees. But in general, this research 1) focuses on isolated texts or individual speakers, not on discursive formations, 2) does not take into account the lexicon when it does not have clear ideological content. On the contrary, this article deals with the role played by some French polysemous adjectives (simple, doux, clair) to make the incorporation (Maingueneau 1999) of readers or listeners possible, to make them adhere to the universe of meaning that is proposed to them. This point of view is first illustrated by the study of an advertising text, before being applied to large discursive formations: a religious movement (“devout humanism”) of the first half of the 17th century; and, in the political field, two antagonistic positions in France under the French Third Republic (1870–1940): the handbooks of Republican School and the monarchist movement “l’Action Française”. We are led to conclude that adjectives, by their polysemy, “saturate discourse.” Through ethos, discourse does not only persuade by the ideas it delivers: it also sets the addressee in a speech scene that partakes of the semantic characteristics of the ideological universe that discourse aims to promote.

The humour of Brazilian northeastern’s anthroponomy

This article aims to analyze the functioning of Northeastern names as elements of humor in virtual texts. The corpus of analysis consists of two posts of northeastern humor profiles on social network Instagram: Suricate Seboso (greasy suricate) and Bode Gaiato (mocking goat). The analytical process considers Discourse Analysis theoretical premises and considers concepts such as discursive memory, as in Courtine (1999, 2014), Robin (2016) and Paveau (2005) and discursive ethos, as in Maingueneau (2008a, 2018, 2020). Since these notions are directly linked to anthroponomic onomastics regarding historical and social facts related to language, I also consider the work by Leite de Vasconcelos (1928) as organized in Carvalhinhos (2007). The conclusions point to a functioning of the Northeastern names in this type of discourse as elements of humor linked to different memories, which present a shift in the naming processes, for example by updating patronymics.

El "ethos" discursivo del Inca Garcilaso a través del Análisis Crítico del Discurso

El propósito del artículo es examinar cómo el Inca Garcilaso de la Vega construye su ethos discursivo en Los comentarios reales de los incas y cuáles eran las intenciones implícitas de su proyecto. Siguiendo la metodología del Análisis Crítico del Discurso, este trabajo lleva a cabo un estudio de los elementos deícticos ‘otro’, ‘yo’, ‘tú’, ‘nosotros’ inclusivo. Los resultados explican que esta obra historiográfica puede entenderse, gracias a la retórica del autor, más bien como una sutil invitación a la búsqueda colectiva de justicia y armonía entre las culturas andina y occidental.

O Analiză Discursivă Asupra Celor Două Diate Ale Mariei Cantemir Și a Unui Model Testamentar Inedit De La Sfârşitul Secolului Al Xviii-Lea

Abstract The present paper endeavours to offer a brief analysis of two wills written by the princess Maria Cantemir (1700-1757) during 1725 and 1757. Using discoursive concepts such as „scene of enunciation”, „discursive scenes” and „discursive ethos”, followed by stylistics devices, our attempt aimed to capture the process of (re)constructing the self. Thus, comparing the two wills with an unedited testamentary letter sample (Romanian manuscript no. 2120 from Romanian Academy Library Bucharest) and to the process of writing and rewriting, our approach delineates how in articulo mortis Maria Cantemir (re)presents herself as „sister princess Maria Cantemirova”.

Textual persuasion in the attempts to persuad the brazilian presidential political debate

O presente artigo analisa as tentativas de persuadir no debate político televisionado das eleições presidenciais brasileiras de 2014. Esse evento retórico-linguístico é sugerido por meio da presença de dois elementos retóricos nas argumentações dos debatedores. Essa dupla persuasiva se constitui pelo ethos discursivo e pelos argumentos persuasivos. Os referencias teóricos utilizados foram: Aristóteles (2011), Bauer e Gaskell (2015), Costa (2009), Fiorin (2015), Marcuschi (2008), Meyer (2007), Perelman e Olbrechts-Tyteca (2014), Reboul (2004), Souza (2001), Silva e Santos (2019), entre outros. A partir das discussões, compreendeu-se que a persuasão está nos textos do cotidiano, principalmente nos da esfera política, como o debate. O trabalho seguiu uma linha qualitativa, segundo a qual as análises foram feitas em processo. Diante disso, notou-se como as tentativas de persuadir revelam o funcionamento persuasivo desse gênero, no qual os debatedores tentam promover suas imagens discursivas, desvalorizando a do seu oponente e, para tanto, fundamentam suas teses por meio de argumentos que movam seu auditório social. Além disso, esses argumentos, nos fragmentos estudados, se amparam em teses verossímeis. Portanto, o debate e a persuasão se realizam mediante acordos e argumentos, comprovando que as práticas de linguagem atuam em movimentos interativos e, por isso mesmo, dependem de negociação.

O amor é pop: canções e posicionamento pop-rock para crianças

Este estudo investiga a construção e representação dos relacionamentos afetivos, com realce para o aspecto amoroso, no posicionamento Pop-rock para crianças, tendo como corpus as produções do grupo Pato Fu (2010, 2017), do heterônimo Adriana Partimpim (2004, 2009, 2012), e do grupo Pequeno Cidadão (2009, 2012, 2016). Para isso, tomamos como referencial os teóricos discutidos no projeto INVOCANÇÕES, ligado ao Grupo Discuta (UFC), tais como Maingueneau (2001a, 2001b, 2005, 2006, 2015), Costa (2012, 2013), Mendes (2013), Gonzalez (2014), Mendes (2017), entre outros. Assim, investigamos qual o tratamento dado a esse aspecto por meio da análise do ethos discursivo dos distintos enunciadores, da construção cenográfica e do investimento vocal do locutor. Dessa maneira, pensamos como essas características contribuem para o delineamento do posicionamento em que se inscrevem no campo literomusical. A análise aponta que o amor constitui, para além de uma temática rica e recorrente no posicionamento, uma bandeira que compõe o núcleo identitário “revolucionário” do Pop-rock para crianças

Uma viagem aos meandros do inferno verde: planos discursivos da campanha publicitária do Hotel Amazonas na revista “O Cruzeiro” 1950-1951

O artigo tem como objetivo desenvolver uma reflexão crítica sobre a temática ambiental reproduzida na esfera do discurso da arquitetura e construção, a partir da expressão “Inferno Verde”, uma designação da floresta da Amazónia proveniente do discurso literário. A análise incide sobre a campanha publicitária de um hotel construído e inaugurado em Manaus na década de 1950, examinada segundo o dispositivo teórico-metodológico da análise de discurso, destacando-se de entre os diversos planos discursivos objeto de integração nesta análise, as noções de intertextualidade, interdiscurso e ethos. A investigação incide sobre dois iconotextos dessa campanha, publicados numa revista ilustrada de grande tiragem, colocando em confronto as circunstâncias e instâncias de enunciação com os efeitos de sentido pretendidos e produzidos. Os resultados salientam as tensões existentes entre discursos contrários bem como no uso da expressão “Inferno Verde”. Simultaneamente que é engendrada a ilusão de imersão do objeto arquitetónico num universo natural inóspito, é também recriada uma distorção desse próprio espaço, junto do qual o hotel ganha atratividade por contraste e distanciamento, e a qual, quando perpetuada no discurso da modernidade atua como potencial condicionante do entendimento do(s) ecossistema(s) apenas como paraíso(s) terrestre(s) enquanto murado(s), urbanizado(s) e em suma, domesticado(s).

Explicación del ethos discursivo de Lenín Moreno y Rafael Correa en 2018

Este artículo aborda el análisis de discurso de Rafael Correa y Lenín Moreno en un nuevo contexto deEcuador con una variación de articulaciones políticas, en el que las estrategias discursivas tienen unarenovada formación del nosotros y los otros. El objetivo es indagar la construcción del ethos discursivode ambos políticos durante 2018, a través de lo dicho por ellos sobre sí. Es un análisis cualitativo deun corpus de 16 discursos televisivos (de diferentes tipos) de Moreno y 9 de Correa. En los resultadosaparece una fuerte carga de valores personales y políticos en lo manifestado por Moreno para sustentarsu propuesta del diálogo y ser refundador de la institucionalidad del país, mientras que Correa enfatizasu integridad moral, se declara perseguido y se construye como un redentor de la patria para salvarla.El estudio permitió conocer cómo estas estrategias discursivas buscaron construir su imagen sobre loshechos del pasado y el presente para formarlos de manera diferencial ante sus opositores construidos.

A ideologia do apartidarismo no ethos institucional do Congresso em Foco a partir de seu discurso autorreferencial

O objetivo deste artigo é compreender como a ideologia do apartidarismo se manifesta no ethos institucional analisado a partir do discurso autorreferencial do website jornalístico brasileiro Congresso em Foco. Embasamo-nos na teoria sobre o ethos discursivo na Análise do Discurso para analisar o ethos discursivo institucional do website, aplicando-a como abordagem teórico-metodológica. Foram analisados enunciados publicados em gêneros de apresentação de si, quais sejam, a página “Quem somos”, a marca, o slogan, o mídia kit e um editorial derivado da página “Quem somos”. Foram identificadas doze unidades de sentido no ethos discursivo institucional do Congresso em Foco: apartidarismo; defesa da democracia, direitos humanos e diversidade; independência; jornalismo para mudar; credibilidade; empreendedorismo; pioneirismo; pluralismo de vozes; profissionalismo; relevância; “cão de guarda”; e jornalismo político. O apartidarismo é tão significativo no ethos institucional do website que se pode afirmar que é a própria ideologia operada no seu discurso. Todo o seu ethos institucional é significado para reforçá-lo.