Abstract
This article aims to analyze the functioning of Northeastern names as elements of humor in virtual texts. The corpus of analysis consists of two posts of northeastern humor profiles on social network Instagram: Suricate Seboso (greasy suricate) and Bode Gaiato (mocking goat). The analytical process considers Discourse Analysis theoretical premises and considers concepts such as discursive memory, as in Courtine (1999, 2014), Robin (2016) and Paveau (2005) and discursive ethos, as in Maingueneau (2008a, 2018, 2020). Since these notions are directly linked to anthroponomic onomastics regarding historical and social facts related to language, I also consider the work by Leite de Vasconcelos (1928) as organized in Carvalhinhos (2007). The conclusions point to a functioning of the Northeastern names in this type of discourse as elements of humor linked to different memories, which present a shift in the naming processes, for example by updating patronymics.
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