Abstract
Conceptual metaphors are pervasive in all social activities and Politics is no exception. They are anchored in human experiences; in other words, they result from a cognitive process of transferring the structures of one conceptual domain to another. Although some metaphors are already well known to the public, others are still opaque, hindering communication between citizens and politicians. In this article, it is sought to open the book of metaphors in the political field, from the analysis of a corpus composed of Christmas Messages, released between 2012 and 2023. It is intended to identify the metaphors, reflect on their regularity over time and their relationship with the discursive ethos. It is a fact that, in political interactions, the subject assumes himself as an argumentator, seeking to exert influence on the other not only with his arguments, but also his ethos and this, in my view, may emerge from the metaphors he uses.
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