Digital Transformation Of Society Research Articles

ICT as a Direction for Diversifying the Economy of Saudi Arabia

The article examines one of the main directions of the implementation of a large-scale program of economic reforms in Saudi Arabia (Saudi Vision-2030), aimed at ridding the Kingdom’s economy of an alarming dependence on oil export revenues – the digital transformation of society, governing structures, and the economy as a whole. In the past few years, the information and communication technology (ICT) sector, which has become the largest in the Middle East, is increasingly visible not only in this region. Its development is particularly dynamic due to large investments in the latest technologies. The success of the ICT sector was also facilitated by the creation of new supervisory bodies and the improvement of the regulatory framework for various areas of digitalization. The country’s leadership aims to make Saudi Arabia one of the world’s leading countries in the field of ICT by building a digital economy based on the principles of the Fourth Industrial Revolutionanddigitalgovernanceofsociety. The five-year digital development strategy (2019–2023) provides for the growth of the ICT sector by 50% and an increase in the rate of “Saudization” of this sector to 50% by 2023. This strategy is expected to increase the contribution of the ICT sector to the economy by at least $13.3 billion. Assessing the prospects for the development of digitalization in Saudi Arabia, the author found four factors that make it possible to assess them as very favorable – sufficient funding, acceleration of the privatization process, the impact of the COVID-19 pandemic, and the inevitability of the diversification of the national economy, which is impossible without digitalization.

STATE REGULATION OF ECONOMIC CONFLICTS IN THE CONTEXT OF DIGITALIZATION OF SOCIETY

The article is devoted to the state regulation of the economy and economic conflicts in the context of digitalization. Against the background of the digital transformation of society, economic conflicts are actively developing. New information technologies open up opportunities for the state’s functioning and change the structure and dynamics of conflicts, as well as mechanisms for conflict settlement and resolution. The author notes that government regulation presupposes a relatively “soft” impact on economic conflicts and is aimed at obtaining socially useful and significant results. When studying the specifics of conflict relations in the sphere of economic relations, the author used systemic and institutional approaches. The purpose of the study is to determine the place and role of the state in the system of regulating economic conflicts, as well as to assess the degree of its interference in the process of regulating economic conflicts in a digital society. The article notes that the management activities of the state are carried out through various methods of influencing the economic environment and conflicts (legal regulation, digital technologies). The role of the state in the system of regulation of economic conflicts is ambiguous. The state can have a positive and negative influence on the dynamics of a conflict. As the author emphasizes, the degree of state intervention is determined by its status. Conventionally, the state in the process of developing an economic conflict can act as a subject of the conflict, as a party to support one of the subjects of the conflict, and as an entity interested in its own benefit. The status of an active participant allows the state to control the regulation of economic conflicts. The state needs to selectively approach each conflict in the economic sphere. The author sees a solution to the problem of state regulation of economic conflicts in attracting a regulatory mechanism and digital technologies. Digital technologies can be used by the subjects of conflicts as tools for their settlement within the framework of the current legislation. At the same time, the choice in favor of a specific digital technology for resolving conflicts should be made by the state together with representatives of the business community and citizens.

The intellectual potential of the individual: a thesaurus approach to solving the problem

A methodology for studying modern problems of the development of the intellectual potential of an individual in the context of the digital transformation of society is proposed. A distinctive feature of this methodology is that it is based on the information approach and the results of the theory of thesauri developed by professor V.A. Lukov. The signs of degradation of the intellectual potential of a person in modern society, caused by the formation of a new informational human environment, are shown. The ways and features of the development of the intellectual potential of an individual in the context of the digital transformation of Russia are considered. The recommendations for government bodies and the scientific and educational community of the country are given.

Information society: the main features and characteristics of its development in the context of digitalization

The information society is a new form of organizing the life of society, in which the main objects and results of labor are information and information resources. The concept of an information society appeared in the second half of the 20th century, but its practical implementation in Western countries began only in the 21st century, when the Internet, mobile telephony, digital television and personal computers became widespread. The article examines the informational concept of social development based on the widespread use of digital technologies, which in recent years have become the most important factor in the scientific, technological and socio-economic development of many countries of the world. The main tendencies of this development and the emerging new opportunities, challenges and threats for people and society are shown. The priority directions of the use of digital technologies in science, economy, social sphere and the system of higher education are determined. The content of a number of new terms related to the processes of digital transformation of society is revealed. It is demonstrated that this is new knowledge that becomes the property of modern culture, science and education. The materials of the article may be of interest to researchers, teachers, PhD students and students of higher educational institutions, as well as to anyone interested in the issues of digital transformation of society.

The Intellectual Nature of Law in the Context of Digital Transformation of Society

Introduction: the paper deals with the study of the intellectual aspect of law, its democratic nature in the context of the introduction of innovative technologies in electronic law. The digital transformation of society is based on the “breakthrough” innovations in the economic, political, social and legal spheres. The purpose of the study is to show the influence of mental processes on the origin and change of law. The objectives of the research are to identify the true nature of law, its purpose, the need to create electronic law, to show the opportunities and risks of the digitalization of law, the impact of information technologies on the disclosure of its potential. Methods: a pluralistic methodology that combines universal, general, and specific scientific research methods. The main methods were the dialectical and materialistic, synergetic and transdisciplinary ones. Results: being reasonable in its nature and purpose law is a combination of mathematically precise forms (sources) of law and natural human rights and freedoms, as a condition for the implementation of genuine democracy in a state-civil society. The legal world is a special, abstract, metaphysical reality artificially created by the conventional, creative genius of man. The technology expands the possibilities of the human mind, creating both challenges and risks. Many modern social processes in the conditions of synergetic, nonlinear development, the growth of entropy, disorder, risk, and a massive increase in digital information (BigData), can only be managed and predicted with the help of artificial intelligence (AI). Conclusions: the language of the human brain, neurophysiology, and digital society must be translated into the language of electronic law. To do this, it is necessary to adapt the legal engineering, to digitize the forms (sources) of law, to use the information and communication technologies, the educational platforms in the training of lawyers, to develop the special legislation on the electronic state, electronic government, AI and robotics. The metatheory of digital law, its legislative consolidation, and the mechanism of the law enforcement implementation (including the automatic one) will help to solve this problem.

Legal decision support systems in Cuba: some background and notes for future projects

ABSTRACT Legal Decision Support Systems in Cuba as yet show few results, but now a resurgence of this field is possible. This new opportunity is due to the worldwide boom in AI & Law research. In addition to the current efforts towards the digital transformation of society. This paper aims to review some antecedents, and discuss some proposals for the evolution of this domain in the country. We first identify the strengths and constraints of some previous contributions and outline the current state of this topic in Cuba. Then, we propose some ideas for future projects, considering the main international approaches and state of the art in Artificial Intelligence, Soft Computing, Big data, and Open Data. We argue the importance of creating different forms of legal knowledge representation, the development of specific algorithms based on the most appropriate techniques for each task, updating of jurists’ and computer specialists’ curricula, and the legislative process improvement. Besides, we advocate the feasibility of creating recommendations in natural language, and we exemplify their types and uses. Finally, the paper calls attention to the protection of personal data and the importance of jurists to participate in the development of systems and to understand how they operate.

Democracy, digitisation and public libraries

Purpose The purpose of this paper is to investigate what democratic challenges the digitisation of the public libraries in Denmark has entailed. Using the concepts from a national library professional strategy from 2012, an analysis of 9 librarians’ experiences with digital dissemination in practice is conducted. Design/methodology/approach The paper is a part of a larger research project called “If digitisation is the answer, then what was the question?”. This sub study builds on the semi-structured interviews with library staff members, case-descriptions of two central providers of digital public library materials, as well as literature studies of missions, vision and strategies from different public library policy institutions. To frame the study, a literature review has been conducted. Findings The author detects the presence of several incompatible conditions in digital dissemination. These conditions are predominantly of an organisational nature, potentially containing major consequences for citizens’ free and equal access to information, knowledge and culture. Among other things, the Danish public libraries risk substantiating an already existing and problematic polarisation between technologically capable and incapacitated groups of people. Originality/value The digital transformation of society has only just begun. Therefore, it is important to examine the consequences of the transition to digital media types for central cultural institution such as the public libraries. The present study is an early and minor contribution to the illumination of a process requiring many more and large-scale studies.

Digital transformation in society: key aspects for model development

The paper is devoted to the analysis of the digital transformation processes that are currently taking place in the economy, production, education and society as a whole. The main reason digital transformation is impact of the digital technologies. Modern digital technologies, services and systems are extremely important for social development. One of the key issues for the implementation of digital transformation is changes in the way of thinking and requirements for the competencies of workers in the industry. First of all, it is connected with people’s understanding of digital transformation processes and with their ability to use digital technologies effectively. For specifying Ukrainian educators’ awareness level about digital transformation processes, there were conducted survey. Research results have shown that there is a need to increase their awareness level about digital transformation processes. Based on the analysis of the considered researches the authors have developed a generalized model of digital transformation for enterprises, businesses and educational institutions.

Specific features of value orientations among the student youth in the context of digital transformation of the education system

The importance of the paper is determined by the fact that the development of digital technologies is currently one of the main priorities of any country, both at the highest political level and at the federal and regional ones. The introduction of digital initiatives into the education system leads to their reforming, which has a direct influence on all subjects of the educational process. The goal of the study was to investigate the characteristics of the value orientations of student youth in the context of the digital transformation of the higher education institution. The research methods comprised theoretical and methodological analyses of the problem, empirical research methods (testing, interviewing and a survey), an educational experiment and methods of mathematical statistics. The results of the study include a description of the value framework structure of the personality of student youth (values and meanings) in the era of digital transformation. In addition, as a result of the study, the authors of the paper designed and tested a programme of additional education for students, aimed at developing the value orientations of the ‘digital personality’. The materials of the paper can be useful for the introduction into the educational process in the system of higher and secondary vocational education.
 
 Keywords: Value orientations, student youth, global risks and challenges, information and educational environment of a higher education institution, digital transformation of society.

Pravove rehuliuvannia tsyfrovizatsii yak vektora rozvytku pryvatnoho prava na prykladi osvitnikh vidnosyn

The digital transformation of society and the legal regulation of informatization in the field of education are investigated. Modern information and communication technologies are an integral part of every business and entity; they are used in every field of human activity, where education is no exception. Informatization of education is a rather complex modern trend associated with the introduction into the educational process of various information tools based on microprocessors, as well as electronic products and new pedagogical technologies based on the use of information and communication technologies for learning. There are several areas of digitalization of education, each of which has already received or is waiting for legal regulation. IT technologies are at the forefront of the ongoing educational reform in Ukraine. Modern legislation of Ukraine and, in particular, the framework education law have defined the following areas of digitalization of the educational sphere: online submission of documents for admission to educational institutions; attribution of information and communication competence to key competences; involvement of information and communication technologies in the educational process in the form of activation of distance learning; expansion of teaching methodology due to the emergence of Kahoot methods and educational Hackathon; transparency and general availability of information about the activities of educational institutions on websites; benchmarking and rating of educational institutions; formation and transparency of state electronic databases on education; introduction of electronic document management, application of information-analytical system “Training”; use of the online account for students and teachers; electronic library funds; fight against academic plagiarism; online repository; the use of artificial intelligence in education. The use of information technology can improve the level of education and maintain a balance between the involvement of science and technology, on the one hand, and human resources, on the other, in the learning process. Information and communication technologies and the use of artificial intelligence in the near future will not replace in person teaching, but will significantly change the emphasis in the educational process.

Transformation Of Human Rights Under The Influence Of Digitalization

The article shows that, throughout the evolution of human civilization, it shows that the list and scope of rights and freedoms demanded by society change with each new stage of technical and, consequently, economic development. With the formation of a digital civilization, a new round in the development of the human rights institution can be expected. In the research content, the authors highlight the threats and risks to the institution of human rights from the digital transformation of society's normative values and foundations.

Applying digital technologies for work management of young scientists’ councils

The publication explores the features of the digital technologies’ usage to organize the work of the Young Scientists’ Councils and describes the best practices. The digital transformation of society and the quarantine restrictions caused by the COVID-19 pandemic have forced the use of various digital technologies for scientific communication, the organization of work for youth associations, and the training of students and Ph.D. students. An important role in increasing the prestige of scientific activity and encouraging talented young people to participate in scientific projects belongs to the Young Scientists’ Councils, which are created at scientific institutions and higher education institutions. It is determined that the peculiarities of the work of Young Scientists’ Councils are in providing conditions for further staff development of the institution in which they operate; contribution to the social, psychological and material support of young scientists and Ph.D. students; creating an environment for teamwork and collaborative partnership; development of leadership and organizational qualities; contribution to the development of digital competence. The advantages of using electronic social networks in higher education and research institutions are analyzed, namely: general popularity and free of charge; prompt exchange of messages and multimedia data; user-friendly interface; availability of event planning functions, sending invitations, setting reminders; support of synchronous and asynchronous communication between network participants; possibility of access from various devices; a powerful tool for organizing the learning process; possibility of organization and work of closed and open groups; advertising of various events, etc. Peculiarities of managing the activity of the Young Scientists’ Council with the use of digital technologies are determined. The Young Scientists’ Council is a social system, and therefore the management of this system refers to social management. The effectiveness of the digital technologies’ usage to manage the activities of the Young Scientists’ Council depends on the intensity and need for their use to implement organizational, presentation functions and to ensure constant communication. The areas to apply digital technologies for the work managing of Young Scientists’ Councils are sorted as the presentation of activity; distribution of various information for young scientists; conducting questionnaires, surveys; organization and holding of scientific mass events; managing of thematic workgroups, holding of work meetings. It is generalized and described the experience of electronic social networks usage for organizing and conducting of scientific mass events.

Factors of raising international ratings of Ukrainian higher education institutions in the conditions of digital transformation of society

The article is devoted to the statistical analysis of the tools for assessing the international competitiveness of higher education institutions (HEIs) on the basis of the Webometric ranking of universities in terms of digital transformation.The ratings of ZVO as a modern information tool for education management are studied. A brief review and analysis of research and publications of domestic and foreign scientists on the role of ratings as a mechanism for assessing free economic education as educational and research centers.Using the professional statistical data processing program STATGRAPHICS Centurion XV.I and the principal components method, the specifics of Webometric indicators and their impact on the global ranking of the world's leading universities were analyzed. Based on statistical assessments, the reasons for insufficiently high rating positions of national free economic zones in the Webometrics system have been identified.Proposals have been developed to increase the representation of Ukrainian free economic zones in the Internet space, to raise their international rating according to Webometric criteria and to qualitatively develop the domestic scientific and educational school in the context of world trends.The results of the study can be used by the governing bodies and management of Ukrainian free economic zones in the development and adjustment of development strategies, as well as specialists who develop, implement and evaluate the state policy of Ukraine in the field of higher education.

ФОРМУВАННЯ ЦИФРОВИХ КОМПЕТЕНЦІЙ ФАХІВЦІВ ГАЛУЗІ СОЦІАЛЬНИХ КОМУНІКАЦІЙ

<p><strong><em>The purposeof the research</em></strong><em> is theoretical substantiation and analysis of scientific and methodological bases of development of non-formal distance education of specialists in the field of social communications and determination of the influence of distance education on the level of digital competences of specialists.</em></p><p><strong><em>Research methodology</em></strong><em>. The study uses general scientific methods of research, systematization and grouping of material on new forms, methods and online distance learning services conducted by educational centers and leading libraries; the method of content analysis allowed to conduct a meaningful analysis of training programs and practical courses on the acquisition of digital competencies. The research of content generation in the conditions of convergence (technical, content, professional-functional, organizational, convergence of markets), formation and study of mobile technologies, information socialization and information self-service, creation of infographics, modern media trends that can be applied in the educational process.</em></p><p><strong><em>Results. </em></strong><em>The formation of digital competencies is inextricably linked with the digitalization of the educational process. Digital technologies contribute to the intensification of the educational process, and the learning process itself becomes mobile, differentiated and personalized. The study identified the impact of the COVID-19 pandemic on accelerating the transition of social and communication institutions to the digital environment. The result is an analysis of current provisions, the essence and prerequisites for the formation of digital competencies in the context of the global trend of digital transformation of society. The main subjects and objects of social and communication infrastructure, which provided a quick response to the challenges of the digital world through the development of online services for users and remote professional development, are considered.</em></p><p><strong><em>Novelty.</em></strong><em> The study and analysis of methods for the formation of digital competencies of specialists in the field of mass communication by distance learning has been improved taking into account the latest empirical data of this study</em><em>.</em></p><p><strong><em>Practical significance</em></strong><em> It is revealed that social and communication institutions play an important role in the formation of the information society. The results of the study can be used in the implementation of the national curriculum for general and professional digital competencies "Action. Digital education </em></p><p><strong><em>Key words:</em></strong><em> digital competences, digitalization of education, distance learning, distance courses, non-formal education, professional competences, content curator, library journalism.</em></p>

Mobile Technology

The digital transformation of society is reaching a state of maturity, which provides people with new and exciting possibilities (NESTA, 2019) and implies a preponderant change in terms of inclusive collaboration, human-centred global economy and governance. Conjointly, ‘knowledge is the impetuous for communication’ (Carayannis & Clark, 2011, p. 203) with respect to foster ‘social capital’ and to thrive ‘cultural knowledge’ (Levallet & Chan, 2019, p. 182). Within this context, mobile technology, thanks to its affordance (Ahonen, 2011; Volkoff & Strong, 2013) and its contextuality (Cochrane et al., 2016), can enable creativity which supports the Cognitive Process Dimension (Anderson et al., 2001). Scilicet, mobile devices become the interface between people and processes (Morel et al., 2018; Dampérat et al., 2019) in relation to innovative practices (Makri et al., 2017) and real-world learning (Saleh et al., 2019) in formal and informal contexts. Moreover, it can enhance the developing of ideas inner/outer an organisation, or a classroom (Hall et al., 2020), and the serendipity flow of learning experiences (Makri et al., 2015). To a certain extent, mobile technology can bolster ‘collective knowledge’ (Pont, 2013; Levallet & Chan, 2019) by enabling quick decision-making and by connecting with a glocal network (Antonczak, 2021).
 
 From a transdisciplinary approach, amidst learning sciences (Sommerhoff et al., 2018), management and organisational research, this presentation canvasses mobile technology (Jones & Marsden, 2006; Ahonen, 2011) as being a key apparatus and interface for collaborative innovation (Demil & Lecocq, 2012; Suire et al., 2018), which allows organisations to develop their ‘information ecology’ (Nardi, 1999) through a dynamic sense of what is inside and what is outside their boundaries. Said differently, it deciphers how mobile technology can enable exchange information and co-creative practices beyond formal structures and systems across industries and/or academia.
 
 To start, the presentation quickly outlines some key concepts from an inter-disciplinary literature reviews (Baumeister & Leary, 1997), including collaboration, creativity, knowledge dynamics such as knowledge creation and/or conversion (Sawyer, 2008) as well as ‘knowledge retention and/or knowledge loss’ (Levallet & Chan, 2019). Next, it epitomises a few technological enabling conditions (Makri, 2017; Levallet & Chan, 2018; Cheng et al., 2019) such as autonomy, diversity, interactivity, contextuality through mobile social media and mobile-first applications (Apps) in relation to collaboration and learning practices beyond the limits of a physical environment. Then, it introduces the methodological and qualitative approach used for the analysis and findings, as well as the interpretations of practices in Education and Business. Finally, this presentation concludes with some features about how mobile technology practices support collaborative and innovative learning environments, the co-creation of new frameworks, and it suggests further avenues for supplementary research.

A profession in transition: actors, tasks and roles in AI-based accounting

PurposeThis article ties in with current debates on the digital transformation of society and the consequent work changes. Using an artificial intelligence (AI)-based accounting context, the focus of this paper is on actors, roles and tasks and related skills on an individual level. The authors look at the effect of AI-based “smart” technology on the workforce in the broader accounting profession taking an intrafirm perspective, yet acknowledging that the digital transformation encompasses a much larger field in the financial sector.Design/methodology/approachThe authors conduct a Delphi study to identify the new roles and tasks in future accounting. In addition, the authors use expert workshops to clarify the related tasks and skills and determine whether either humans or AI-based technologies perform the roles or collaborate in professional accounting occupations.FindingsThe results show that tasks and skills for existing professional occupations in the broader acounting context will be subject to major changes in the next 10 years due to (AI based) digital technologies, while “core” roles and tasks will continue to exist in the future, some will not be performed by humans but by AI-based technology. For other “new” roles, humans will need to make informed use of digital technologies and, to some extent, collaborate with AI-based technology.Research limitations/implicationsThe authors look at the effect of AI-based “smart” technology on the workforce in the broader accounting profession, taking an intrafirm perspective.Practical implicationsThis article ties in with current debates on the digital transformation of society and the consequent work changes. Using an AI-based accounting context, the focus of this paper is on the new and adapted roles and tasks.Originality/valueThe comprehensive analysis based on the Delphi study and expert workshops provide ample innovative ground for future research on the impact of AI on organisations and society.

Digital Modelling of Educational Content in the Professional Training for Mining Industry

The creation of high-quality educational content is a necessary condition for obtaining professional education and training in mining. The article examines the relevance of modeling and refining the components of educational content in solving the problems of training highly qualified personnel. The role of MOOCs (Massive Open Online Courses, or MOOC – Massive Open Online Courses) in the system of professional education is considered for mining training. Theoretical analysis thesaurus phenomenon of digital culture, the definition of the concept of digital culture, identified the principles of its creation and functioning. The influence of digital technologies on culture, innovations and traditions in public structures is investigated. Digital culture and digital transformation of society, creating an artificial environment, carries out the transfer of socio-cultural objects into virtual reality. Social changes in connection with the emergence of digital technologies and processes in mining education are analyzed.

MANAGEMENT OF THE TOURISM SECTOR AS A CREATIVE TECHNOLOGY

The relevance of the study of creative tourism is that it acts as a socio-cultural phenomenon and an effective technology that formulates the basic principles and approaches to building a modern socio-cultural tourism process. Creative tourism necessarily forms information specialists (data specialists) in tourism, who are effective employees of tourist offices with creative technologies. The purpose of the study: conceptualization of tourism as an effective technology and socio-cultural phenomenon. Objectives of the study: 1) to form a model of communication trends of creative tourism, implemented through the media and advertising companies travel agencies; 2) to find out the modern components of the development of the model of communication trends in the development of creative tourism in the era of man-made civilization; 3) to reveal new trends in technology in the development of creative tourism as a socio-cultural phenomenon and effective technology; 4) to form the concept of improving communication trends in the development of Data Science in the digital transformation of society; 5) to reveal the essence and directions of self-realization of the individual in the field of tourism as a socio-cultural process. The methodological basis of the study is determined by a set of philosophical, special and general scientific methods, including axiological, activity, cognitive, institutional, structural-functional, dialectical, synergetic, systemic, historical-comparative, logical-historical, anthropological. The result of the study. A significant advantage of the concept of creative tourism is that it is designed to become an arena of spiritual self-improvement of people, as in tourism a person embodies the highest values ​​created by civilization, acts as a factor of integration of societies and cultures. Areas of improvement of communication trends in the development of creative tourism - is to meet human needs, which includes the basic principles and approaches to building modern tourism strategies, the development of creative potential of the individual as a subject of information and innovation society.

THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE MANAGEMENT OF LOCAL GOVERNMENTS

The article examines the degree of use of information and communication technologies in the management of local governments. It is defined as the main function of local self-government bodies as an executive body, ensuring the livelihood of united communities, creating a favorable environment, public health, ensuring wide access to education and culture, social protection and personal safety of residents. Formulation of the problem. Defining the organizational and economic mechanism of information and communication technologies in the management of local governments comes to the fore in today's realities and digital transformation of society. It is also necessary to take into account the multilevel organizational and functional structure of local governments, which are objectively the processes of division of labor, a certain production potential of staff within the main goals and objectives of local governments.

ЦИФРОВАЯ БИЗНЕС-МОДЕЛЬ РАЗВИТИЯ РАСТЕНИЕВОДСТВА СЕЛЬСКОХОЗЯЙСТВЕННОЙ ОРГАНИЗАЦИИ

The acceleration of the digital transformation of society, proclaimed in national programs and projects, largely depends on solving the problems of digitalization, the purpose of which is the long-term sustainable scientific, technological and economic development of the country. The relevance of the topic of making effective strategic decisions by participants of the agricultural business raises the issue of forming new management concepts and specific models that require research on theoretical and applied aspects of digitalization of the agricultural sector. The study of the transformation of traditional business management paradigms (emotional and rational) into a system of concepts of a new level based on digital technologies allowed us to determine the composition of the digital business model of an agricultural enterprise. For this purpose, the evolutionary stages of "Agriculture 1.0" – "Agriculture 5.0" are analyzed, technological, informational and managerial characteristics of each of them are identified and systematized. The basic principle of developing and building a modern digital business model of an agricultural organization should be the formation of an appropriate process-oriented management system, which is determined on the basis of the process approach used in the work. The novelty of the research consists in the formation of the structure of the digital business model of the activity of the crop industry of an agricultural organization, taking into account the processes of creating consumer value of products by highlighting its basic elements that ensure the achievement of strategic goals, based on the digitalization of technological, information and management components of the functioning and detailing of technologies. These components of the business model elements are grouped and described for accounting of works and agricultural operations, monitoring of equipment, "assistant agronomist", reporting and analytics, cadastral accounting and scouting. The comparison of the obtained results with the mechanism and evaluation of the results of the functioning of the agricultural organization of the region, which implements and develops digital technologies, confirms their theoretical and practical significance.