MANAGEMENT OF THE TOURISM SECTOR AS A CREATIVE TECHNOLOGY

Abstract

The relevance of the study of creative tourism is that it acts as a socio-cultural phenomenon and an effective technology that formulates the basic principles and approaches to building a modern socio-cultural tourism process. Creative tourism necessarily forms information specialists (data specialists) in tourism, who are effective employees of tourist offices with creative technologies. The purpose of the study: conceptualization of tourism as an effective technology and socio-cultural phenomenon. Objectives of the study: 1) to form a model of communication trends of creative tourism, implemented through the media and advertising companies travel agencies; 2) to find out the modern components of the development of the model of communication trends in the development of creative tourism in the era of man-made civilization; 3) to reveal new trends in technology in the development of creative tourism as a socio-cultural phenomenon and effective technology; 4) to form the concept of improving communication trends in the development of Data Science in the digital transformation of society; 5) to reveal the essence and directions of self-realization of the individual in the field of tourism as a socio-cultural process. The methodological basis of the study is determined by a set of philosophical, special and general scientific methods, including axiological, activity, cognitive, institutional, structural-functional, dialectical, synergetic, systemic, historical-comparative, logical-historical, anthropological. The result of the study. A significant advantage of the concept of creative tourism is that it is designed to become an arena of spiritual self-improvement of people, as in tourism a person embodies the highest values ​​created by civilization, acts as a factor of integration of societies and cultures. Areas of improvement of communication trends in the development of creative tourism - is to meet human needs, which includes the basic principles and approaches to building modern tourism strategies, the development of creative potential of the individual as a subject of information and innovation society.