POSSIBILITIES FOR CREATIVE TOURISM DEVELOPMENT OF CITY / MUNICIPALITY

Abstract

Purpose – This paper examines the phenomenon of creative tourism in general and evaluates the cultural capital of Cetinje city and its surroundings. Design – Research has shown that Cetinje has extraordinary cultural and natural resources for the development of cultural tourism in the city and the entire municipality. Methodology – For the purposes of this study secondary ("on desk") researches of the phenomenon of cultural tourism and creative tourism were conducted as its special part. In this context benchmark analysis were applies, respectively identification of international benchmarks in the field of cultural tourism. In the primary part the inventory of attractions was carried out on which creative tourism of Cetinje would be built and survey was executed regarding awareness of the main internal stakeholders with regard to creative tourism, and its development in the town and municipality of Cetinje. Approach – Creative tourism is viewed as a derivative of cultural heritage, and only few know the character of active cultural tourism in fact cultural preferences of tourists towards experience of local culture and nature. Findings – Managing of development of creative tourism requires proper institutional organization, in order to ensure coordination of all participants and ensure synergy effects of organized joint action. Originality of the research – The paper identifies the main challenges and threats to the development of creative tourism in the municipality of Cetinje and the city of Cetinje..