Development Of Creative Industries Research Articles

Remote Operating System of Picking Robot Based on Big Data and WiFi

<p style="text-align: justify;"><span style="font-family: "times new roman";">Under the context of "great wisdom moving cloud", the cultural and creative industry, with the advantages of new technologies, accelerates the organic integration of the creative and cultural industry and finance or other industries, so as to achieve the strategic goal of upgrading and transformation of the cultural industry. Starting from the development of relevant literature and cultural and creative industry, this paper discusses the organic integration of financial and cultural and creative industry, so as to provide experience for the rapid development of China's cultural and creative industry in China.</span>

Innovation and Development of Cultural and Creative Industries Based on Big Data for Industry 5.0

While art design is based on innovation and creativity, information technology is advancing by leaps and bounds for Industry 5.0. Big data technology has achieved breakthrough development, and the big data era that has followed has begun. Promoting the resources, technology, thinking big data is the general trend. It is an important expression of creative thinking, which is closely connected with art design and studies the relationship between design and art. As the starting point for research, the average growth rate of China's cultural and creative industries is as high as 26.08%, which is not only limited by the growth rate of traditional industries. More results show that, in 18 years, radio, television, and Internet information services, which are rapidly developing, accounted for 27.9%, 21.8%, and 20.3%, while the advertising, exhibition, tourism, and leisure industries have also steadily increased, and they accounted for 9.6% and 7.1% of the total share. These research results show that the design art and cultural and creative industries are complementary.

The Modern Practice of Creative Industries' Functioning under the Conditions of Sustainable Development

This article is devoted to studying the development of creative industries in the world under the conditions of sustainable development. The study's main purpose is to show the importance and prospects of the creative and cultural industries for world and humanity development. With this purpose, scientific literature, which allows estimating foreign experience of formation and development of creative industries, and effect features in the different countries, has been studied. Using statistical analysis methods, the estimation of creative industries in dynamics concerning a global gross domestic product has been made. The results show that the creative industries account for 3% of the country's GDP under the condition of natural development; the creative industries will develop at the rate of 10% per year, bringing the socio-economic status of the countries to a new level. The analysis of the creative industries structure showed its concentration around the information technology sector. However, the cultural sector also has an important role in sustainable development, allowing humanity to self-realize and be financially satisfied through the high value of creativity in industrial spheres. Furthermore, it is possible to accelerate the growth of creative industries by creating creative clusters formed by educational institutions, cultural institutions, and industry taking into account the peculiarities of regional development. Based on the analysis results, a SWOT analysis allows summarizing the research, highlighting the prospects for developing the creative industries and the main threats.

Foreign Experience of State and Private Support for Public Art on the Example of the USA

The article examines the experience of direct and indirect state support for public art in the United States of America. The Russian model of culture financing differs from the Anglo-American one, but, despite completely different historical background and traditions, modern Russia seeks to be integrated into the creative economy, where the difference in approaches to cultural policy is offset by involvement in global processes. The United Nations declared 2021 the International Year of the Creative Economy for Sustainable Development. The agenda of the Government of the Russian Federation include the development of creative industries in the country. Public art is an effective method of building a city’s creative ecosystem.The goals of mass agitation and propaganda were the backbone for the alternative concept of decorating public spaces that existed in the USSR, but, despite the unique system of training artistic personnel and the achievements of Soviet art historians and artists, this approach needs to be rethought in the current cultural environment. The visual culture of urban spaces today receives additional incentives due to the needs of sustainable urban development. At the same time, the search for optimal approaches to the dialogue on this matter between the authorities, the art community, and citizens has been at the stage of self-determination in recent years.The article aims to study the features of support for public art in the United States. The article includes an overview of key American scientific publications on the topic and official materials of the National Endowment for the Arts, the “Art in Architecture” program of the General Services Administration of the US, the governments of the city departments of culture of New York, Chicago, San Jose, data from non-profit organizations and professional associations.Formulated in the conclusions of the article, the management decisions, methods and tools for the public art development, based on the American experience, can be considered as recommendations for the development of public art projects in our country.

Креативные индустрии: новые возможности для развития российских городов и регионов

A modern stage of scientific and technological transformation as well as global digitalization, growing value of intangible assets and intellectual property determine the development of creative industries as the most relevant sector of economics and society, which directly affects all of the man-induced branches. The article researches theoretical aspects of the creative industries’ formation, provides statistical data and their development indices, analyses the structure of the world market of creative industries and institutional highlights of the Russian creative segment. As a scientific result, it was concluded that a huge potential of the sphere of creative industries still remains and serves as a driver of economic development of Russia. However, all of the above-mentioned requires the institutional support and the set of measures to form a proper infrastructure for the development of the creative industries especially in Russian cities and regions. As the development of megalopolises currently remains the basic trend of creative branches in the global economy it is obviously necessary to estimate this economic sector more precisely and to look for more opportunities of integration of the Russian market segment into the global emerging creative industries’ markets. It is also significant to take the effects of the ongoing coronavirus pandemic on the development of creative industries into consideration.

CREATIVE INDUSTRIES IN RUSSIA: TRENDS IN DEVELOPMENT AND GROWTH POTENTIAL

In this paper we study the distribution of creative industries in the regions of the Russian Federation, build models of correlation between indicators of creative industries development among themselves, as well as models of correlation between indicators of creative industries development and socio-economic indicators characterizing the development of the regions of Russia. We argue that the distribution of creative industries in Russia’s regions is quite uneven, with a small number of leading regions having the largest number of creative enterprises that provide the largest contribution of creative activities, while in other regions the creative industries are less developed. We present the hypothesis explaining this specific distribution and construct the typology of the regions drawing on the level of creative industries development. To assess the influence of different factors on the degree of development of creative industries we built a number of models that allow to draw conclusions concerning the decisions to be taken at regional and federal levels to provide the conditions for the development of creative industries in Russia’s regions.

Strategy Strengthening Destination Branding Kampung Thematic Batik Cibuluh Bogor Through Digital Marketing

In line with the development of tourist villages as a leading program for tourism and the creative economy, Kampung Batik Cibuluh is a tourist town located in Bogor based on community, creative and cultural industries based on local wisdom, which has the potential to improve the economy Of rural communities based on the participation of the people's community. During the Covid-19 pandemic, it is also a challenge for tourist villages to survive and even develop. The purpose of this research is to create a "destination brand" strategy with the development of creative industries and also to strengthen digital marketing in communicating it as part of its attractiveness for tourists to experience the characteristics and characteristics that make it unique and attractive For tourist destinations.&#x0D; The analysis strategy is based on destination branding analysis, as well as strengthening digital marketing as part of branding, as developing messages and promotions. This research methodology uses a qualitative descriptive method, namely SWOT analysis by collecting data using primary data and secondary data through literature studies, research results, media social.&#x0D; Tourist decision-making in choosing a tourist destination is strongly influenced by the strength of the destination branding of the tourist attraction. Digital Marketing as a tool in communicating branding is very important in establishing branding. The collaboration between the government, the tourism industry, the community, the media, and academia (Penta helix) will strengthen the branding of the thematic village of Cibuluh, Bogor.

APPROACHES TO THE REVITALIZATION OF DEGRADED INDUSTRIAL ZONES IN CITIES OF UKRAINE

The subject of the study is organizational and economic relations arising in the process of revitalization of degraded industrial zones in Ukraine. The cities face the problems of the degradation of territories caused by the decline of facilities of the local economy, low living standards and low level of residents’ social capital, social exclusion, migration of economically active population, unsatisfactory environmental conditions, etc. Methodology. The study used a set of general scientific and specialized methods that are based on interdisciplinary and systematic approaches. The research envisaged a semantic analysis of the content of the key regulatory and legal acts in the field of the state regional policy of Ukraine, as well as urban strategic planning. In the course of the study the following methods were also used: selective observation, analogy, comparative analysis, expert assessments to identify the features of the implementation of projects on the revitalization of degraded industrial zones in the cities of Ukraine; abstract-logical, grouping, generalization to reveal the main characteristics of revitalization of degraded industrial zones in Ukraine. Purpose of the study is to identify strategic priorities, focus areas and targets of the policy on the revitalization of degraded industrial zones on the basis of analysis of the existing projects in the cities of Ukraine. Results of the study. By relying on the analysis of the development strategies of the Ukrainian cities of regional significance, the following revitalization directions are established: degraded industrial zones; parks, recreation zones and other public spaces; objects of culture and historical and architectural heritage. The prerequisites, goals and tasks of revitalizing inactive industrial zones are highlighted. The article analyzes the implementation of specific projects aimed at: development of creative industries in reconstructed post-industrial premises, arrangement of coworking, support of entrepreneurial and social initiatives (Ivano-Frankivsk, Lviv, Kharkiv, Odesa, Kyiv); creation of unique platforms for various cultural events, communication of representatives of the creative sector and quality recreation (Lviv, Kharkiv, Kherson, Zaporizhzhia, Kyiv); formation of an environment for restaurant activity, wholesale and retail trade (Kyiv, Kherson); construction of innovative infrastructure, providing support for high-tech industries (Kyiv, Dnipro). Conclusion. Based on the generalization of experience, the characteristic features of the revitalization of degraded industrial zones in Ukraine are outlined. It is noted that projects on city revitalization focuses on giving new features to territories and facilities and emphasizing their uniqueness; most projects on the revitalization of degraded industrial zones in the cities of Ukraine are grounded on creative ideas, the embodiment of which often requires large investment.

Research on the Development of Digital Creative Sports Industry Based on Deep Learning.

The core of the digital entrepreneurial sports culture creative industry lies in innovation, which emphasizes the new impetus brought by the digital entrepreneurial sports culture to the social economy. The digital entrepreneurial sports cultural creative industry is rooted in the cultural creative industry. The digital entrepreneurial sports cultural creative industry is also an important part of the sports industry, and its development highly depends on the development of the sports industry. The digital entrepreneurial sports cultural creative industry has the characteristics of both the sports industry and the cultural creative industry. This paper uses the deep learning technology to study the development of the digital creative sports industry and build an intelligent model. Moreover, this paper assigns weights to the input multidimensional features, extracts the most relevant data features, and analyzes the performance of the proposed model through simulation experiments. From the experimental analysis results, we can see that the model proposed in this paper has certain practicality.

Creative clusters as an innovative tool for ensuring urban development

The analysis of the processes of formation of creative clusters as locally limited spaces, which are areas of concentration of the development of creative industries and catalysts of urban development processes in modern conditions, is carried out. The development of creative industries in the Rostov region is considered, and the prospects for the formation of creative clusters in the cities of the region are assessed.

The Service Innovation Factor in Painting Creation Enterprises from the Service-Dominant Logic Perspective

This paper describes a study of the elements of service innovation for artistic painting creation enterprises from the service-dominant logic point of view. This research mainly aimed to (1) explore how to integrate the concepts of service innovation for companies (service provider) providing painting as their service in their business model, and (2) to explore that how consumers (service receiver) can evaluate their experience value as well as achieve value co-creation through the service process under the service innovation model. Here, a multiple case-detailed CEO-interview-based methodology was used with four corporate companies that provide artistic painting creation services. The findings showed that, as painting is the core content of the service, the process not only meets the emotional needs of consumers through its operations, but also develops innovations in the business model to solve social issues. This research applies the viewpoint of art in the service science field and combines creative and innovative thinking with business operations. The outcome has practical implications for enhancing the social value of business structures and enabling value co-creation under the development of creative industries. In conclusion, the popularity and accessibility of using painting as a service reinforces painting creation to develop internal expression channels that can be used as service innovation for the development of businesses in the creative industries.

В. В. Лісіца, О. М. Михайленко, І. В. Юрко ЕКОСИСТЕМНИЙ ПІДХІД ЯК ІНСТРУМЕНТ РОЗВИТКУ ТА ПІДТРИМКИ КРЕАТИВНИХ ІНДУСТРІЙ НА РЕГІОНАЛЬНОМУ РІВНІ

The purpose of this article is to study the essence of the ecosystem approach in the development of creative industries at the regional level, analyze the constituent elements of the creative ecosystem, substantiate the directions for growth and support of creative industries as a component of the regional creative ecosystem. Methodology of research. The solution of the tasks set in the article is carried out with the help of the following general scientific and special research methods: analysis and synthesis, systematization, comparison and generalisation and dialectical approach. Findings. The carried out analysis made it possible to determine peculiarities of the application of the ecosystem approach as a tool for the development and support of creative industries at the regional level in modern conditions. We also identified and substantiated trends and peculiarities of the development of creative industries in Ukraine in modern conditions, amongst which we highlighted the following particularities: strengthening the institutional capacity of creative industries, the growth of the economic potential of this sector, demonstrating high creative potential and active involvement in global cultural trends, low level of cooperation between various sectors of creative industries; weak interaction of creative industries with authorities, businesses and other partners. It is determined that the ecosystem approach describes successful entrepreneurship as a process resulting from the interaction between entrepreneurs and the environment, as well as dynamic local social, institutional and cultural processes of the participants that encourage and facilitate the formation and growth of new firms. In the course of the study, the attributes and characteristics of entrepreneurial and creative ecosystems were encountered, attention was focused on the main points related to the application of the ecosystem approach to the development of creative industries at the regional level. Strategic directions for the formation of creative ecosystems at the regional level are offered. Practical value. The proposed recommendations are aimed at identifying new growth opportunities for the creative industry sector based on an ecosystem approach at the regional level.

РОЛЬ ІНДУСТРІЇ МОДИ У РОЗВИТКУ КРЕАТИВНИХ ІНДУСТРІЙ ТА ФОРМУВАННІ КРЕАТИВНОГО КАПІТАЛУ

The article is devoted to defining the role of the fashion industry in the overall development of creative industries in Ukraine and its influence on the formation of creative capital. It has been determined that the creative economy is becoming a characteristic feature of modern society. The development of creative industries and creative professions in information society is the most important factor for the formation of creative human capital. The understanding of the importance of creative industries for economic development has increased in recent decades. The fashion industry as a promising sector of the creative economy that actively develops on the use of intellectual property rights contributes to the formation of creative human capital in the world and in Ukraine. It has been established that the fashion industry influences the innovative development of many spheres of eco-nomic activity and the economy as a whole. In particular, the gross value added (GVA), employment and the number of subjects of creative industries in Ukraine are growing rapidly. The development of creative industries, which has recently been seen as an attribute solely to developed economies, affluent populations and high levels of education, is becoming particularly relevant to Ukraine, which can demonstrate its creative capital. The study concludes that the Ukrainian fashion industry is a new segment and commercial sector, which has recently been gaining momentum as a separate sector of the economy and includes not only the production and distribution of goods, but also related sectors. Having gone through several stages, the fashion industry in the XXI century has been recognized as a creative industry and has proven to have a strong commercial potential, making its own contribution to the development of the creative class and creative capital. The development of creative industries in Ukraine should give an impetus to the realization of creative abilities and ideas of the creative class and will contribute to the develop-ment of new creative capital and creative economy.

МАРКЕТИНГОВИЙ АНАЛІЗ КРЕАТИВНОЇ ІНДУСТРІЇ В КОНТЕКСТІ ЇХ ВПЛИВУ НА ПІСЛЯВОЄННИЙ РОЗВИТОК ТЕРИТОРІЙ

The article is conducted research on the development of creative industries in Ukraine. The study period was from 2013 to 2021. At that time, the rapid development of the creative industry was observed in Ukraine. This is due to the fact that the state is gradually moving from an industrial model of economic development to a creative one. It covers many types of economic activity that directly or indirectly participate in it. IT, scientific research, education, tourism, hotel and restaurant business, medicine and many others use in their activities elements of creativity, a non-standard approach in the process of creating additional value of products or services. On the other hand, the acceleration of the development of creative industries contributes to the development of the territory due to the emergence of new business ideas that are translated into a real business project. This affects the improvement of the socio-economic standard of living of the population of the territory. Marketing research should show which types of economic activity directly related to creative industries can be used as a basis for rebranding territories in the post-war period. For their development and sending, the tools of territorial marketing should be chosen, which will be the most effective and efficient. The method of dynamic analysis, which allows determining the speed and intensity of development of types of economic activity, was chosen as a tool in the research. According to the results of the study, the types of activities with high, medium and low rates of development in Ukraine as a whole were determined. The second stage of the study was to determine the speed of their development according to individual socio-economic indicators during the study period. This approach makes it possible to form an approximate profile of the territory. The final stage is the determination of the tools of territorial marketing, which should be used for the development of the territory through creative industries. When building a marketing plan, it is also necessary to take into account territorial features: demographic, ethnic, psychological, economic, social.

ПЕРСПЕКТИВЫ РАЗВИТИЯ КРЕАТИВНЫХ ИНДУСТРИЙ МУРМАНСКОЙ ОБЛАСТИ

The article is devoted to the analysis of the prospects for the development of creative industries in the Murmansk region. A study of the current state of the creative sector of the economy of the Murmansk region was carried out, the policy of regional authorities on the development and support of creative clusters was analyzed, a SWOT analysis of the competitiveness of the Murmansk region in the context of the development of creative industries was non-urgent perspective. It is shown that the main obstacle to the development of creative industries in the Murmansk region is the monostructural nature of the region's economy, aimed at the extensive industrial use of natural resources. The prospects for the development of the creative sector of the economy of the Murmansk region lie in the development of the unique scientific and technical potential of the region and the multiplication of the number of creative industries through the massive attraction of investments, the use of the natural potential and cultural and historical heritage of the region, the introduction of modern technologies for organizing labor, active participation in international projects. As the main promising areas for the development of creative industries in the Murmansk region, it is proposed to turn the Kola super-deep well into a tourist site; development of sea cruise tourism, including cruises to the North Pole, Spitsbergen archipelago, Franz Josef Land; creation and development of creative clusters, primarily tourist and recreational ones.

РОЗВИТОК СФЕРИ КУЛЬТУРНИХ ТА КРЕАТИВНИХ ІНДУСТРІЙ В УКРАЇНІ В КОНТЕКСТІ ЄВРОІНТЕГРАЦІЙНИХ ПРОЦЕСІВ

Granting Ukraine the status of a candidate for membership in the European Union will contribute to an even greater rapprochement of the parties than as a result of the ratification of the Association Agreement with the EU, which laid the groundwork for cooperation and cultural exchange. The purpose of the article is to study the role of cultural and creative industries in the national economy, as well as their development in the context of European integration processes. The work focuses on the analysis of the existing experience in the development of cultural and creative industries in the course of cooperation between Ukraine and the EU. The methodological basis of the research is a system of general scientific and special methods, such as: the method of systematic and comparative analysis and structural-logical, as well as historical and statistical methods. With the help of methods of systematic, expert and statistical analysis, the characteristic trends of the development of cultural and creative industries in the context of European integration were revealed and the problems inhibiting this development were investigated. It has been found that cultural and creative industries represent types of economic activity based on human creativity and produce creative, socially significant products with the help of production for further commercialization. It is shown that a number of creative industries, in particular IT, advertising, PR, audiovisual art are successful, the necessary conditions are created for their development and there are no obstacles. However, it was found that such industries as: cinema, publishing, literature and performing arts need the support of the state for their full development. It has been established that Ukraine continues to standardize the legislative framework, expand the range of institutions involved in the development of the sphere of cultural and creative industries, but this is still not enough. It was analyzed and concluded that the study and adoption of the significant experience of European countries in this field, as well as the use of the system of main indicators of the influence of culture on socio-economic development according to European standards, will be able to give Ukraine a new impetus to the development of cultural and creative industries in the context of European integration.

CULTURAL AND CREATIVE INDUSTRIES IN THE FIELD OF MUSEUM STUDIES AND MONUMENT STUDIES: INNOVATIONS IN MUSEUM PEDAGOGY

The article examines the transformations of museum and monument practice under the influence of the development of creative industries and modern communication technologies. It is noted that the spread of modern creative practices has contributed to the diversification of communicative and pedagogical strategies of the modern museum. The author highlights the subject-subject orientation of modern museum practice as a program necessity in the globalized world, the central feature of which is active socialization. The political-diplomatic and institutional dimension of the use of creative industries in the field of museum and monument practice is emphasized. The ambivalence of terminological and conceptual distinction between creative and cultural industries in the context of modern post-industrial production is noted. The author educes the potential for the development of creative industries for the modern post-industrial sector at the global and national levels. It is described the specifics of the institutionalization of creative industries in Ukraine. The tendency towards the intensification of the development of creative industries is fitted into the general logic of the “cultural turn” as a dynamic component of globalization.

ONLINE REPRESENTATION OF AN ART INSTITUTION USING THE EXAMPLE OF THE LNAA GALLERY

The article examines the transformations of museum and monument practice under the influence of the development of creative industries and modern communication technologies. It is noted that the spread of modern creative practices has contributed to the diversification of communicative and pedagogical strategies of the modern museum. The author highlights the subject-subject orientation of modern museum practice as a program necessity in the globalized world, the central feature of which is active socialization. The political-diplomatic and institutional dimension of the use of creative industries in the field of museum and monument practice is emphasized. The ambivalence of terminological and conceptual distinction between creative and cultural industries in the context of modern post-industrial production is noted. The author educes the potential for the development of creative industries for the modern post-industrial sector at the global and national levels. It is described the specifics of the institutionalization of creative industries in Ukraine. The tendency towards the intensification of the development of creative industries is fitted into the general logic of the “cultural turn” as a dynamic component of globalization.

ВЛИЯНИЕ ПАНДЕМИИ COVID-19 НА РАЗВИТИЕ КРЕАТИВНЫХ ИНДУСТРИЙ

The study shows an importance of creative industries as a driver of sustainable development, and reveals their role in the national economies of the leading countries in the world community. The article presents factors and consequences of the impact of the COVID-19 pandemic and the subsequent lockdowns on the development of creative industries. There is an analysis of the state with the creative sector of the national economy under conditions of the epidemiological crisis. It was emphasized that in crisis conditions, the state support measures are becoming priority areas of creative industries. It is determined that creative industries are the actors of modern transformations of the economy and business, adequately responding to critical changes and contributing to stabilization and sustainable economic development, growth in the quality of life and well-being of society.

КРЕАТИВНЫЙ СЕКТОР ЭКОНОМИКИ МОСКВЫ: ТЕНДЕНЦИИ И НАПРАВЛЕНИЯ РАЗВИТИЯ

Intensive development of the creative sector of the world economy, strengthening of infrastructural, financial and consulting support for creative industries in world megalopolises made it necessary to analyze the current state of the creative sector in Russia to identify opportunities for its development on the basis of studying foreign experience while preserving the existing centuries-old traditions. It is necessary to analyze the main indicators of the industry, search for benchmarking bases for further comparative studies, identify criteria for evaluating creative industries and change the methodology for collecting statistical reports in order to identify potential opportunities for increasing the efficiency of the industry and improving its infrastructure support. The above tasks formed the basis of the study, the main results of which are presented in the article. The research was exploratory by nature and the research methods were the general scientific – analysis and synthesis, deduction, induction, comparison and contrastive analysis – and the applied methods, in particular, statistical analysis of data. In the course of the study the author carried out a benchmarking analysis of the development of creative industries in Germany as well as an analysis of statistical data characterizing the development of creative industries in Moscow. She also identified the specifics and distinctive features of the development of the industry in Moscow and the current state of an infrastructure support. The article proposes the directions of improving the infrastructure of support, financial and material stimulation of the development of creative industries in Moscow, statistical accounting of data characterizing the industry, advanced training of employees of creative industries and increasing the competitiveness of the industry in the world market.