РОЗВИТОК СФЕРИ КУЛЬТУРНИХ ТА КРЕАТИВНИХ ІНДУСТРІЙ В УКРАЇНІ В КОНТЕКСТІ ЄВРОІНТЕГРАЦІЙНИХ ПРОЦЕСІВ

Abstract

Granting Ukraine the status of a candidate for membership in the European Union will contribute to an even greater rapprochement of the parties than as a result of the ratification of the Association Agreement with the EU, which laid the groundwork for cooperation and cultural exchange. The purpose of the article is to study the role of cultural and creative industries in the national economy, as well as their development in the context of European integration processes. The work focuses on the analysis of the existing experience in the development of cultural and creative industries in the course of cooperation between Ukraine and the EU. The methodological basis of the research is a system of general scientific and special methods, such as: the method of systematic and comparative analysis and structural-logical, as well as historical and statistical methods. With the help of methods of systematic, expert and statistical analysis, the characteristic trends of the development of cultural and creative industries in the context of European integration were revealed and the problems inhibiting this development were investigated. It has been found that cultural and creative industries represent types of economic activity based on human creativity and produce creative, socially significant products with the help of production for further commercialization. It is shown that a number of creative industries, in particular IT, advertising, PR, audiovisual art are successful, the necessary conditions are created for their development and there are no obstacles. However, it was found that such industries as: cinema, publishing, literature and performing arts need the support of the state for their full development. It has been established that Ukraine continues to standardize the legislative framework, expand the range of institutions involved in the development of the sphere of cultural and creative industries, but this is still not enough. It was analyzed and concluded that the study and adoption of the significant experience of European countries in this field, as well as the use of the system of main indicators of the influence of culture on socio-economic development according to European standards, will be able to give Ukraine a new impetus to the development of cultural and creative industries in the context of European integration.