Analysis of Internal and External Factors Affecting the Development of Cross-Strait Cultural and Creative Industries

Abstract

By selecting iconic cities from Chinese mainland and Taiwan, this paper introduced the present situation of cross-strait cultural and creative industries, detailing the overall development of the creative industries. Based on creative industry development factor theory, this paper analyzed internal factors affecting the development of creative industries, including enterprise interaction, regional networking, innovation system, and cultural environment, as well as external factors, including facility conditions and government environment. Taipei Cultural & Creative Zone and Hangzhou Cultural & Creative Zone were selected for a questionnaire survey, and with the use of principal component analysis, Chinese mainland and Taiwan were compared as to factors affecting the cultural and creative industries and priorities in development, giving some reference for the future study of cross-strait cultural and creative industries. To accelerate the development of creative industries, both sides should in view of these internal and external factors define industrial orientation, promote creative and cultural industrialization, develop creative industry clusters, build creative industry service systems, and strengthen intellectual property management, so as to optimize the industrial environment, enhance the core competitiveness of creative industries, thus to achieve economic and social benefits of the creative industries.