Abstract
<p style="text-align: justify;"><span style="font-family: "times new roman";">Under the context of "great wisdom moving cloud", the cultural and creative industry, with the advantages of new technologies, accelerates the organic integration of the creative and cultural industry and finance or other industries, so as to achieve the strategic goal of upgrading and transformation of the cultural industry. Starting from the development of relevant literature and cultural and creative industry, this paper discusses the organic integration of financial and cultural and creative industry, so as to provide experience for the rapid development of China's cultural and creative industry in China.</span>
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