Abstract
The article examines the transformations of museum and monument practice under the influence of the development of creative industries and modern communication technologies. It is noted that the spread of modern creative practices has contributed to the diversification of communicative and pedagogical strategies of the modern museum. The author highlights the subject-subject orientation of modern museum practice as a program necessity in the globalized world, the central feature of which is active socialization. The political-diplomatic and institutional dimension of the use of creative industries in the field of museum and monument practice is emphasized. The ambivalence of terminological and conceptual distinction between creative and cultural industries in the context of modern post-industrial production is noted. The author educes the potential for the development of creative industries for the modern post-industrial sector at the global and national levels. It is described the specifics of the institutionalization of creative industries in Ukraine. The tendency towards the intensification of the development of creative industries is fitted into the general logic of the “cultural turn” as a dynamic component of globalization.
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