Abstract
The essence of creative industries is analyzed in the scientific work. Emphasis is placed on their complex and transsectoral nature. The main interpretations of the concept of “creative industries” by UNCTAD, UNESCO, domestic and foreign researchers, Ukrainian legislation are given. It is determined that the creative industries are the basis for the development of the creative economy as an integral part of the national economy in the future. The key impact of creative industries on other sectors of the economy is that they create all kinds of innovations through creative ideas for new goods, services, production and work processes, human capital, creativity, etc. It allows other industries to develop, increasing their competitiveness and innovation. Therefore, cultural and creative industries directly affect the economic development of the country. At the same time, CCIs are a unique field of activity, as they create additional jobs in related sectors of the economy. Already in 2018, the value created by the creative industries was higher than in the engineering industry, construction, financial and insurance activities, and the pharmaceutical industry. The main attention is paid to the study of the state and development of creative industries in Ukraine. The factors of their dynamic development after 2014 are analyzed. There is analysis of the structure of the creative industries in Ukraine. Much of the work is devoted to the impact of the COVID-19 pandemic on the functioning of creative industries in Ukraine in 2020. It is proved that this industry became one of the most vulnerable areas of the Ukrainian economy during quarantine. For the creative and cultural industries, 2020 was a real test of viability and sustainability. The economic crisis caused by the pandemic and quarantine especially hurt creative sector, as most areas of CCI are related to social contacts and cooperation. However, the article reflects some positive changes in the development of creative industries due to the introduction of restrictive measures. However, the paper reflects some positive changes in the development of creative industries due to the introduction of restrictive measures. The paper also analyzes the measures of state support for creative industries in the conditions of quarantine in 2020.
Highlights
The cultural sector is vital to the economy in terms of its impact on its development and the number of employed people worldwide
In 2020, in Ukraine and in the world, the creative economy became one of the most affected by the COVID-19 pandemic
Creative industries are a locomotive of the online economy
Summary
The cultural sector is vital to the economy in terms of its impact on its development and the number of employed people worldwide. It stimulates innovation and promotes many other channels of positive social impact (welfare and health, education, urban regeneration, etc.) In recent years, this sector has acquired a new, special significance for Ukraine, because since 2014 the state pays much more attention to its development, and domestic artists have been free to work without the influence of Russian «colleagues». Оn May 12, 2020 at 10 pm representatives of creative professions turned on the rays of light directed at the sky at the iconic locations of 25 Ukrainian cities They have protested against the government's disregard for the problem of the creative industry. The purpose of the article Development of creative industries in Ukraine in the conditions of spread of the pandemic and quarantine restrictions in 2020
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