Abstract The aim of the article is to learn about the mobility preferences of the inhabitants of the city of Pila in terms of services provided by the Municipal Transport Company in Pila (MTC). The research aims to improve the quality of services provided by MTC. The article characterizes the concept of urban transport and mobility, and then proposes a mobility model that takes into account the preferences of residents when choosing a means of transport. This model was analyzed in the form of a questionnaire survey. In which, inter alia, o user data (sex, age, place of residence), information on the mobility structure, travel organization, selection criteria of the analyzed means of transport, i.e. public transport (e.g. cost, time, comfort, safety, punctuality and frequency of travel). Based on the research, it can be concluded that the inhabitants of Pila choose public transport because they do not have a driving license, they download information about the timetable from the Internet, buses in Pila are punctual, comfortable, safe, and drivers and ticket inspectors are usually polite, buses should run more often, they are incorrectly synchronized, a new bus line should be open and the ticket machine is easy to use. In addition, the residents of Pila do not know what the Dynamic Passenger Information System is, but they would like to use the mobile application showing the actual time of arrival of the bus.
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