Characteristic Agricultural Products Research Articles

Analysis and Optimization of Supply Chain Operation Performance of Characteristic Agricultural Products in County Region under Rural Revitalization Strategy

Under the background of China’s rural revitalization strategy, it is of great significance to analyze and optimize the supply chain operation of characteristic agricultural products in the county region to help agricultural products “go out of the village and enter the city”. According to the characteristics of county development, the SCOR model is improved, and the analysis framework of supply chain operation performance of characteristic agricultural products is constructed. Taking the characteristic agricultural products in LJ City, Zhanjiang as an example, the supply chain operation research and data collection are carried out, and the Cloud Model is used to evaluate and analyze the operation performance. It is found that there are some key problems in it, such as poor information sharing, low processing degree of agricultural products, poor matching between planning and demand, and high loss rate of product distribution. Some optimization suggestions are put forward, such as building an industrial information sharing platform, developing agricultural products processing industry, establishing small-scale associations for proprietary agricultural products and speeding up the construction of cold chain logistics, in order to provide reference for the optimization of supply chain operation of characteristic agricultural products and help the realization of rural revitalization strategy.

E-commerce brand authenticity perception model of territorial characteristic agricultural products based on fuzzy cognitive map and emotional analysis

Brand authenticity perception is essential for territorial characteristic agricultural product e-commerce studies. From the complexity of consumer perception of brand authenticity, an e-commerce brand authenticity perception (EBAP) analysis model is proposed based on fuzzy cognitive map (FCM) and emotional analysis of online comments. Firstly, LDA model and snowNLP tools extract consumer perception attributes and their emotional inclination. After that, FCM and improved Bonferroni mean (BM) operator are used to accurately analyze the interrelationships between different attributes and comprehensively evaluate the brand authenticity of different enterprises under the same characteristic agricultural product. Finally, the model comparison experiment results show that the model proposed can reflect the “attribute importance” and “emotional inclination” of the e-commerce brand authenticity perception of territorial characteristic agricultural products. Among them, “platform logistics” and “product benefits” are essential in promoting the authenticity of brand-consumer relationships. Meanwhile, “e-commerce aftersales service” is closely related to the positive evaluation of “platform logistics” and “product benefits.” This study expands the methodical approach to brand authenticity perception research; it provides a valuable reference for developing modern fine granularity management of e-commerce brand authenticity for characteristic agricultural products.

Research and Application of Cultural Travel Image Design in Qujialing Cultural Publicity

With the increasingly rich lives of urban and rural residents and the increasing pursuit of a better life, the cultural and tourism industries have ushered in an era of integrated development. The cultural and tourism IP comes from this, integrating the local historical background or excellent historical culture with the local tourism industry through personalized and contemporary expression techniques. This article delves into the unique material and spiritual cultures of Qujialing, forming local cultural and tourism illustrations and IPs, promoting the integration of Qujialing culture and tourism. Through the promotion and application of Qujialing cultural and tourism illustrations and IPs, Qujialing culture is known to more people and more tourists are willing to come to Qujialing for tourism. At the same time, it drives the development of Qujialing's characteristic agricultural and sideline products and local tourism industry.

The Loss of Rural Labor Force during the Urbanization Process

With the continuous deepening of national reform, the continuous emergence of enterprises, and the transfer of rural people to cities and places where enterprises accumulate, resulting in a serious shortage of surplus rural labor, forming the rural characteristics of aging. Solving the problem of losing labor becomes urgent as the shortage of labor influences the development of agriculture. The paper collects and searches information and statistics from several national websites. It shows that social resources are mainly distributed in urban areas, resulting in more people tending to move to cities to obtain better social resources such as education and health care. In addition, China's urbanization has accelerated in recent years, and the gap between urban and rural development inevitably needs to be narrowed. However, the paper has found some solutions to solve the main social contradictions and vigorously implement the rural revitalization strategy by promoting the development of high-quality agriculture and the income growth of agricultural employees. Also, producing characteristic agricultural products and enhancing investment in agriculture is essential. Finally, financial aid from the government is necessary.

When regional traditional culture meets agricultural product brand packaging design

To create characteristic agricultural products, it is necessary to creatively integrate the brand packaging of agricultural products with regional traditional culture and aesthetics. At present, the packaging design of agricultural products falls into a rut of homogeneity, which is not conducive to the brand and value building of agricultural products. Explore regional traditional cultural features, integrate them into the packaging design of agricultural products, on the one hand to show the unique traditional regional culture and historical deposits, on the other hand to improve consumers' recognition of agricultural products and purchase desire. Packaging of agricultural products should not only highlight its regional characteristics, but also integrate modern green design concept, so as to improve the overall quality of agricultural products and create its unique brand image.

Marketing strategy of characteristic agricultural products under the background of ‘internet +’

At the beginning of 2020, affected by the COVID-19 epidemic, large-scale gathering activities and offline purchasing activities are difficult to operate normally. As a result, the contactless online sales model of farm produce e-business has attracted wide attention of consumers because it avoids direct contact between people and reduces the risk of infection among users. The E-Marketing link of characteristic farm produce can reflect the good advantages of ‘Internet +’ era. For merchants, they can provide better services to customers through the Internet, thus enhancing their purchasing power. According to the unique attributes and categories of farm produce and other labels, combined with KNN (K-nearest neighbour) algorithm, this paper builds a marketing model of characteristic farm produce to improve the accuracy of farm produce recommendation, so as to realise the accurate marketing of characteristic farm produce under the background of ‘Internet +’. Experimental results show that the recall rate of the algorithm is 97.21% and the accuracy rate is 95.34%. Therefore, the precision marketing system model of e-business farm produce designed in this paper has high precision in predicting consumers’ purchase intention, and can be used as decision-making basis for enterprises in its precision marketing.

Research on the Export Countermeasures of Agricultural Products in the Context of Cross-Border e-Commerce

With the advent of the Internet era, e-commerce has gradually become an important way to export agricultural products. Based on the current situation of agricultural products export e-commerce, this paper discusses the problems existing in the export of characteristic agricultural products in Shandong Province, draws specific problems through specific case analysis, proposes in-depth e-commerce promotion, and proposes to accurately locate the target market, promote the standardization of agricultural products brand, strengthen infrastructure construction Countermeasures and suggestions for all-round and multi-level training and introduction of talents.

Spatial-temporal characteristics and policy implication for non-grain production of cultivated land in Guanzhong Region

Non-grain production of cultivated land (NGPOCL), as a severe threat to food security, has attracted great attention in China and other countries of the world. Although some scholars have focused on the NGPOCL, few studies performed the analysis at the plot scale across the whole region. This study takes Guanzhong Region as the study area and carries out a comprehensive analysis of NGPOCL according to the framework of "phenomenon-cause-countermeasure". According to the land-use map, the range of cultivated land was delineated; based on the 16-day time resolution MODIS vegetation index data, the NGPOCL range was further extracted from the cultivated land by distinguishing the grain/non-grain crops according to their seasonal variation characteristics on the vegetation index. Some spatial statistical methods were used to analyze the spatial-temporal characteristics of NGPOCL in the study area from 2000 to 2018, and it was observed as follows. Firstly, the NGPOCL problem in Guanzhong Region was getting worse during the study period, and the NGPOCL severity and area increased by 10.79% and 31.30% respectively. Secondly, the NGPOCL process showed significant temporal and spatial heterogeneity. The gravity center for NGPOCL was gradually shifted from Chunhua County to Xi'an City in the southeast. Meanwhile, the spatial autocorrelation of NGPOCL was weakening, and Moran' I was declining year by year. These indicated that the NGPOCL had been fully rolled out in the Guanzhong Region, and it had evolved from the past adjacent expansion to the current full bloom. As for the driving mechanism, while those natural factors determined the skeleton of the NGPOCL pattern, social and economic factors played an important role in the evolution process following, and different industrial policies have dominated the NGPOCL expansion at different stages. In the future, it is necessary to pay attention to the impact of industrial policies on NGPOCL and consider the demands of urbanization for non-grain agricultural products properly, so as to develop the characteristic agricultural products industry in a reasonable and compliant manner.

Market Analysis of Characteristic Agricultural Products from the Perspective of Multi-Source Data: A Case Study of Wild Edible Mushrooms

Wild edible mushrooms are a characteristic product in Yunnan, but no quantitative evaluation system yet exists for them. This study puts forward a sustainable development potential index of characteristic agricultural products (SDPI) based on various methods. It also performs a correlation analysis of multi-source points of interest (POI) and online shopping data related to wild edible mushrooms in Yunnan from a quantitative point of view, to understand the economics of wild edible mushrooms and to explore the sustainable development potential of such mushrooms in Yunnan from the perspectives of the tourism and sales markets. The results show that Dêqên Tibetan and the central region dominated by Kunming dominate both the tourism and sales markets and have a high SDPI. In contrast, the current situation and development prospects of the wild edible mushroom market in cities such as Lincang and Nujiang Lisu are poor. Yunnan Province has a large wild edible mushroom market and a promising development prospect. This paper provides comprehensive reference information for the development of Yunnan wild edible mushroom production economics.

Visual image exploration of Shiyan characteristic agricultural and sideline products brand exploration

Shiyan is a famous national civilized city in northwest Hubei, surrounded by mountains and beautiful environment. There are four distinct seasons and pleasant climate. Shiyan is at the junction of many provinces and cities. In Shiyan, it is not only the famous Taoist holy land Wudang Mountain, but also the characteristic agricultural products of which Shiyan is proud. At present, due to the rapid development of Internet shopping mode, the demand for agricultural and sideline products in Shiyan is also increasing, but the excellent agricultural and sideline products in Shiyan do not have a good brand visual image to match. The first chapter is the preface. The second chapter is the research and analysis of Shiyan characteristic agricultural and sideline products brand, and the third chapter is the discussion and summary of the problems existing in the visual image of Shiyan characteristic agricultural and sideline products brand. The fourth chapter is the corresponding countermeasures for the problems existing in the visual image of Shiyan agricultural and sideline products brand. The purpose is to help Shiyan better start their own characteristics of agricultural and sideline products brand image, promote the further development of the industry.

Formation and Diffusion Analysis of Agricultural Product Brand Communication Influence Based on Big Data Fuzzy K-Means Clustering in Convergent Media Era

In today’s society, with the support of information technology, the media is constantly developing in the direction of integration, which has a profound impact on all aspects of people’s social life. The brand of agricultural products is derived from the definition of brand, based on the differences of production areas, varieties and quality of characteristic agricultural products, and conveyed the information of characteristic agricultural products in the form of trademarks, certification marks, and product packaging. In order to solve the problems existing in the running process of brand promotion system of characteristic agricultural products, the concept of Internet of Things was introduced. The Internet of Things is a network that shows that objects and objects are connected with each other. Customers who use the Internet of Things can communicate and exchange information between any kind of goods. This paper focuses on the content of the improved K-means clustering model based on multibrand communication of agricultural products, expounds the analysis model and scope of agricultural product brand communication, applies the Internet of Things and related technologies to the brand promotion system of characteristic agricultural products, and simulates agricultural product brand communication by using big data fuzzy K-means clustering algorithm. Finally, the calculation of coincidence rate proves that the maximum distance between agricultural product brand communication influence and K-means clustering algorithm is consistent with the JC value of nodes, and the correct rate is as high as 90%. A communication mode that is more in line with the law of brand influence communication of agricultural products.

The Identification and Applicability of Regional Brand-Driving Modes for Agricultural Products

The regional brand-driven construction of agricultural products has taken shape in China. At present, the status quo entails the homogenization of the brand-driven mode of construction, making it a serious phenomenon in China. In addition, the misalignment between the brand-driven mode and resource conditions in some areas not only causes a waste of resources but also leads to a lack of competitiveness and premium capacity for agricultural products within the brand, which cannot increase farmers’ income. This article constructs a theoretical model of the brand-driven mode and uses the fuzzy set qualitative comparative analysis method to identify effective brand-driven modes and explore their applicable environmental conditions. This research can provide theoretical guidance for the local development of regional brands of characteristic agricultural products. The results of the driving mode validity analysis show that the four brand-driven modes, resource-dependent, technology-induced, culture-driven, and industry-based, are the main construction paths for regional brands of agricultural products in China. Among them, the effectiveness of the resource-dependent and technology-induced modes is the highest, reaching 0.90 or more. The results of the applicability analysis show that the resource-dependent mode is suitable for farming areas with well-developed supporting policies and infrastructure and good economic development. In addition, the use of the technology-induced mode requires local farmers to have a high level of education and a high-quality base.

The Collaboration Mechanism of Agricultural Product Supply Chain Dominated by Farmer Cooperatives

Problems such as the reduction of the added value of agricultural products and the interruption of the supply of agricultural products caused by the unstable collaborative relationship have seriously hindered the high-quality development of the agricultural product supply chain. Promoting the stable collaboration in the agricultural product supply chain is an urgent problem. Considering the characteristic demand of consumers for agricultural products, this paper takes the supply chain mainly operating characteristic agricultural products and dominated by farmer cooperatives as the research object and constructs a tripartite evolutionary game model of farmer cooperatives, manufacturers, and retailers. We study the supply chain collaboration mechanism from the main strategy choice and the specific factors affecting its strategy choice. The results show that farmer cooperatives implement a strict supervision strategy and increase the reward and punishment to promote the collaboration in the supply chain, but the increase in supervision cost is not conducive to the income of farmer cooperatives. In the case of loose supervision, the difference between the additional income and the collaboration input is higher than the “free-rider” income obtained when adopting a non-collaboration strategy, which is conducive to its evolution towards collaboration. In addition, increasing additional income, improving synergy coefficient, and reducing collaboration input and “free-rider” income will increase the probability of the system evolving to Pareto optimal, and accelerate the realization of comprehensive collaboration in the agricultural product supply chain dominated by farmer cooperatives. The research results provide a certain supplement to the related research on agricultural product supply chains in theory, and provide a reference for the comprehensive collaboration of the agricultural product supply chain dominated by farmer cooperatives in practice.

Research on the Development Path of Characteristic Agriculture in Yuexi County under the Strategy of Rural Revitalization

<p>In recent years, the development of characteristic agricultural products industry has become an effective way for Yuexi county to develop the county economy and promote agricultural modernization, and with the rich endowment of ecological agricultural resources, <span style="font-family: 'Times New Roman';">Y</span>uexi county has made initial achievements in characteristic agriculture. This paper summarizes the current situation of the development of characteristic agriculture in Yuexi County and puts forward measures such as accelerating the transformation of advantageous resources, strengthening the brand building, focusing on supporting green brands, increasing the introduction of agricultural talents, carrying out farmers' training, strengthening scientific and technological support, so as to provide reference ideas and suggestions for promoting the development of local characteristic agriculture.</p>

Research on influencing factors of customer satisfaction of e-commerce of characteristic agricultural products

Taking Yantai Cherry as an example, this paper studies the influencing factors of customer satisfaction in online shopping of characteristic agricultural products, and analyzes five influencing factors: pre-purchase expectation, product quality, brand image, e-commerce platform and logistics distribution, and designs a scale, puts forward assumptions and verifies them. The results show that pre-purchase expectation has no significant negative influence on customer satisfaction, product quality, brand image, e-commerce platform and logistics distribution have significant positive effects on customer satisfaction. Finally, based on the research conclusions, this paper puts forward some countermeasures and suggestions on improving customer satisfaction of characteristic agricultural products e-commerce from four aspects, which is of certain significance for increasing sales of specialty agricultural products and promoting the development of agricultural e-commerce.

Theoretical Logic, Dilemma Restriction and Practical Enlightenment of the Construction of WeChat Marketing Group of Characteristic Agricultural Products ——Based on the case study of Pujiang County, Sichuan Province

WeChat marketing has low cost, low threshold, high transparency, strong interaction and wide penetration rate. It provides an important technical means for small farmers to innovate sales models and change their weak position. It has gradually become one of the main channels for farmers to sell characteristic agricultural products. This paper takes the WeChat group of Cao Chunzhi, a farmer in Jianta Village, Pujiang County, as an example to analyze the theoretical logic of the construction of WeChat marketing group and explore the practical obstacles. At last, this article will present the practical enlightenment of the construction of WeChat marketing group based on the case.

An empirical study on the relationship between foreign trade of agricultural products and the development of cold chain logistics in Sichuan Province

This paper selects the data of Sichuan Province from 2001 to 2018 as the sample, which is the total trade volume of agricultural products (TA), the cold chain logistics volume of agricultural products (CD), and the cold chain logistics volume of agricultural products (CS). Through the time series of three variables, the stationary, co-integration and vector error correction models are used to study the long-term equilibrium and short-term fluctuations between the agricultural product foreign trade and agricultural product cold chain logistics development level, in order to provide suggestions for the common development of both. The results show that: First, the level of agricultural trade and the level of cold chain logistics of agricultural products continue to increase, but the overall level of the two is still insufficient. Secondly, the time series of the both are smooth sequences through the first-order difference. Through the cointegration test, there is a long-term equilibrium relationship, and the short-term relationship between the two is greater than the long-term relationship. Thirdly, the demand and supply of cold chain logistics of agricultural products is a one-way causal relationship between the trade volume of agricultural products. In the future, we must give full play to the advantages of Sichuan’s characteristic agricultural products and strengthen the construction of logistics facilities and the connection between logistics nodes.

Study on optimized combination and utilization model of agricultural and animal husbandry resources in mountain ecotone

[Purpose] The development of agriculture and animal husbandry in Tibet is basically based on the interlaced development of agriculture and animal husbandry in mountainous areas. The interlaced agricultural and animal husbandry areas in mountainous areas are the unity of special, harmonious and harmonious regional small environment. The special attributes of mountainous areas determine the rich agricultural and animal husbandry resources, ecological development cycle areas, characteristic agricultural products areas and tourism. The division and regionalization of recreational zones and the optimal combination and utilization of agricultural and animal husbandry resources in mountainous ecotone have very important effects on promoting the benign cycle of regional agricultural and animal husbandry economic development, the development of urban integration and the protection of industrial ecological environment. How to develop and construct a new type of "environment-friendly and resource-saving" agricultural and animal husbandry areas is very important. It is of great practical significance to promote the development of regional agriculture and animal husbandry industry, to establish an efficient production system of agriculture and animal husbandry and to speed up the increase of farmers' and herdsmen's income. Rational and effective utilization of various beneficial resources can effectively solve the problems of material shortage, resource shortage and contradiction between supply and demand, and ensure the interlaced agriculture and animal husbandry economy in Tibet's mountainous areas. Sustainable development. [Method]On the basis of domestic and foreign literatures, this paper analyses and evaluates in detail the optimal combination and utilization mode of agricultural and animal husbandry resources in mountainous ecotone area by means of management induction, [Result]that is, the modern high-efficiency utilization mode of new energy, the green integration development mode of "chain fusion" in seed and culture, and the multi-level agricultural capital. Four basic modes, i.e. the mode of efficient utilization of resources and the mode of recreational sightseeing and sightseeing in mountainous agriculture and animal husbandry. [Conclusion] The above four modes of optimal combination and utilization of agricultural and animal husbandry resources are the basic macro-combination modes of agricultural and animal husbandry resources in the mountainous ecotone of Tibet. They are discussed in detail from the perspectives of natural resources utilization, agricultural products production and processing, agricultural and animal husbandry production and construction, and eco-tourism development in order to provide better services. Development and construction of agricultural and animal husbandry circular economy in Tibet. Finally, according to the characteristics of Tibet's own development, this paper puts forward to promote the integration of scientific concepts, the strength of scientific and technological support, and the fund guarantee system in the basic fields, and to strengthen the integration of farmer-herdsman cooperatives and market organizations in practical application. Reference and extension of the model, incentive and compensation security system, etc., for the future development of mountain-type interlaced agriculture and animal husbandry in Tibet circular agricultural and animal husbandry and resource optimization and combination of construction to provide a reference and research results.

Research on the solution of upward movement of agricultural products

Upward movement of agricultural products is an operation mode in which rural e-commerce is used as a medium to open the sales channels of local characteristic agricultural products so that the characteristic agricultural products can reach the dining tables of the common people from the fields. With the advent of the mobile Internet and big data era, the upward movement of agricultural products must be based on this trend and keep up with the development trend. Firstly, the article analyzes the current situation and existing problems of agricultural products. A transportation solution for agricultural products has been established. Finally, the implementation measures for the upward movement of agricultural products are put forward.

The Current Situation and Countermeasures of the Industry Development of Agricultural Products with Regional Characteristics and Advantages

The brand building of agricultural products is the fundamental way to improve the competitiveness of agricultural products in the market, and the premise to ensure the effective docking of agricultural products production and marketing. Through on-the-spot investigation, under the premise that agricultural products in Enshi Tujia and Miao Autonomous Prefecture utilize the advantages of green ecology and mountain agricultural products, and create more than 3,400 regional characteristic agricultural products brands, this paper focuses on solving the problems and difficulties of "high quality" with "low price", leading enterprises not strong, brand influence weak, and infrastructure not strong as well as modern market system has not yet been established. Then some reasonable opinions and suggestions on such works as the docking of production and marketing of agricultural products and industrial development of the Prefecture were put forward.