Abstract
Upward movement of agricultural products is an operation mode in which rural e-commerce is used as a medium to open the sales channels of local characteristic agricultural products so that the characteristic agricultural products can reach the dining tables of the common people from the fields. With the advent of the mobile Internet and big data era, the upward movement of agricultural products must be based on this trend and keep up with the development trend. Firstly, the article analyzes the current situation and existing problems of agricultural products. A transportation solution for agricultural products has been established. Finally, the implementation measures for the upward movement of agricultural products are put forward.
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