Visual image exploration of Shiyan characteristic agricultural and sideline products brand exploration

Abstract

Shiyan is a famous national civilized city in northwest Hubei, surrounded by mountains and beautiful environment. There are four distinct seasons and pleasant climate. Shiyan is at the junction of many provinces and cities. In Shiyan, it is not only the famous Taoist holy land Wudang Mountain, but also the characteristic agricultural products of which Shiyan is proud. At present, due to the rapid development of Internet shopping mode, the demand for agricultural and sideline products in Shiyan is also increasing, but the excellent agricultural and sideline products in Shiyan do not have a good brand visual image to match. The first chapter is the preface. The second chapter is the research and analysis of Shiyan characteristic agricultural and sideline products brand, and the third chapter is the discussion and summary of the problems existing in the visual image of Shiyan characteristic agricultural and sideline products brand. The fourth chapter is the corresponding countermeasures for the problems existing in the visual image of Shiyan agricultural and sideline products brand. The purpose is to help Shiyan better start their own characteristics of agricultural and sideline products brand image, promote the further development of the industry.