Research and Application of Cultural Travel Image Design in Qujialing Cultural Publicity

Abstract

With the increasingly rich lives of urban and rural residents and the increasing pursuit of a better life, the cultural and tourism industries have ushered in an era of integrated development. The cultural and tourism IP comes from this, integrating the local historical background or excellent historical culture with the local tourism industry through personalized and contemporary expression techniques. This article delves into the unique material and spiritual cultures of Qujialing, forming local cultural and tourism illustrations and IPs, promoting the integration of Qujialing culture and tourism. Through the promotion and application of Qujialing cultural and tourism illustrations and IPs, Qujialing culture is known to more people and more tourists are willing to come to Qujialing for tourism. At the same time, it drives the development of Qujialing's characteristic agricultural and sideline products and local tourism industry.