Academic Management Research Articles

Me, You and the Big Picture: Top Academic Managers’ Narratives of Entrepreneurship

This case study examines how top academic managers make sense of entrepreneurship at the university. Based on semiotic analysis, the findings outline three management narratives. The entrepreneurial narrative emphasizes management by experience, the humanistic narrative focuses on management by networks and the development narrative highlights management by vision. Unpacking the dynamics of each narrative, our analysis sheds light on the conflicted role of academic managers at a crossroads between traditional academia and entrepreneurial management. Research Questions/Objective How top academic managers make sense of entrepreneurship at the university through narratives? Links to Theory The conceptual and theoretical framework of this case study is built based on academic entrepreneurship and narrative theory. Phenomenon Studied Academic entrepreneurship Case Context Academic top managers of a Finnish multidisciplinary university Findings The findings outline how top academic managers make sense of academic entrepreneurship through three management narratives. The entrepreneurial narrative centres around the idea of management by experience and emphasizes the manager’s own entrepreneurial experiences. The humanistic narrative centres around the idea of management by networks highlighting how the managers can guide and assist others who act as entrepreneurs. Finally, the development narrative centres around management by vision and focuses on the overall picture of the entrepreneurial university. Discussions The case study implies that academic entrepreneurship (AE) is understood and conceptualized by the managers in multifaceted and sometimes contradictory ways. Representing the frontline of academic management and changes in Finnish universities, the top academic managers are confronted with tensions between the ideals of traditional academia and the contemporary entrepreneurial developments in universities. This study contributes to the field of academic management by highlighting the much-needed experience-based perspective of top academic managers in relation to AE.

The uses of educational data mining in academic performance analysis at higher education institutions (case study at UNJANI)

Education is an important thing in a person's life, because by having adequate education, one's life will be better. Education can be obtained formally through formal institutions that constructively provide a person's abilities academically. This study aims to determine student performance in terms of academic and non-academic domains at a certain time during their education using techniques in data mining (DM) which are directed towards academic data analysis. Academic performance is delivered through the Educational Data Mining (EDM) integrated data mining model, in which the techniques used include classification (ID3, SVM), clustering (k-Means, k-Medoids), association rules (Apriori) and anomaly detection (DBSCAN). The data set used is academic data in the form of study results over a certain period of time. The results of EDM can be used for analysis related to academic performance which can be used for strategic decision making in aca-demic management at higher education institutions. The results of this study indicate that the use of several techniques in data mining together can maximize the ability to analyze academic performance with the same data source and produce different analysis patterns.

"Like a Sheriff in a Small Town": Status, Roles, and Challenges of Ethics Committees in Academic Colleges of Education.

In recent years, Research Ethics Committees in academic colleges of education have constituted to review research proposals in the field of education. Yet, little is known about their work, composition, challenges, and relationships with external partners. This study explores the views and attitudes of 13 members and chairpersons of Research Ethics Committees in colleges of education in Israel, and two policy makers at the Ministry of Education about their roles, responsibilities, challenges, and limitations. Findings revealed an instrumental attitude towards the ethics committee. Committees are perceived as supportive rather than enforcing. Interviews shed light on the complex relationships between committee members, college lecturers/researchers, ethics regulators, and academic management. Moreover, the findings emphasized the lack of formal training and broad discussion on ethics. The study calls for strengthening committees' raison d'être and the internalization of ethics among committee members, researchers, and lecturers in the field of education.

Quality assurance in the domestic third-party arrangement in Australia

PurposeThird-party arrangements where a university offers its degrees in collaboration with another institution are not a new phenomenon, particularly when the third-party arrangements occur in the form of a cross-border education (or widely known as transnational education). Drawing on a critical review of the literature available on quality assurance of domestic third-party arrangements and through the use of interviews with the sessional teaching staff, the paper offers theoretical as well as practical views on the domestic third-party arrangement and seeks to inform key stakeholders in the academic management of such collaboration.Design/methodology/approachThe study was undertaken with 40 sessional academics who are involved in teaching postgraduate courses at several third-party education providers and universities with metropolitan campuses in Australia. Focus group interviews were conducted with 8–10 participants in each group. The qualitative study included seven open-ended questions. Each focus group interview was between 45–60 minutes.FindingsThe study found 11 universities in Australia offering courses in third-party arrangement with a focus on international students. Online third-party arrangement is also gaining momentum. The study found the following areas that require attention: induction and professional development, quality assurance arrangements, maintenance of standards, adequacy of resources and infrastructure and risk related to academic quality.Research limitations/implicationsLimited study has been conducted on third-party arrangements where a university, usually located far from the city vicinity, works in a collaborative mode with another institution, primarily a private institution, to offer degrees at metropolitan city areas in the same country. Further research is needed with a large number of participants.Originality/valueThe study is undertaken for the first time in Australia. No research has been undertaken on the growth and quality assurance of a third-party arrangement in Australia and other developed countries. The study involves the engagement of the sessional academic staff.

How School Leader Implement the Curriculum? Problems, Prospects, and Way Forward

The principal has a multidimensional role, which includes academic management, providing a suitable environment for learning, maintaining proper institutional discipline and the implementation of the curriculum in their academic institutions. The aim of the study was to explore the role of principals in the implementation of the curriculum in the school. The nature of the study was descriptive in nature, having 77 secondary school principals constitutes the population of the study, of which 70 principals were taken as a sample of the study using standardized sample size determination techniques. The data was collected through a validated closed-ended questionnaire with a 5-point Likert scale. The collected data were analyzed using chi-square statistics. The results reveal that the opportunities were provided to staff members for the development of skills and attitudes to support curriculum implementation, the curriculum materials were used to diagnose the potential barriers in the process of curriculum implementation, and the principal provides facilities for the development of standard assessment plans to implement the curriculum.

‘Under attack’: Responsibility, crisis and survival anxiety amongst manager-academics in UK universities

Based on a small-scale qualitative study, the article explores the perceptions of manager-academics on the state of the UK’s higher education sector. Universities have been undergoing a process of marketisation for some time now, but recent changes to the regulation and audit of their activities – as well as uncertainty engendered by broader events – arguably make this a turbulent period for the sector. Despite a growing body of critical work on academic labour in the ‘neoliberalising’ university, the management of these institutions remains an under-researched subject. The article considers perceptions of crisis and responsibility amongst a group of manager-academics who conceive the sector as being ‘under attack’, before exploring the relationship of ‘survival anxiety’ to audit, metrics and rankings. The article concludes by considering why the perceptions of senior academic managers matter for the future of universities.

Evaluating Organizational Hypocrisy within Universities as Toxic Leadership Behavior

As academic managers, college deans, associate deans, assistant deans, department chairs, and program coordinators play pivotal leadership roles within universities. It is, therefore, crucial to understand their organizational behavior. Without ascribing causal values to conduct, this study hypothesizes that academic managers repeatedly practice workplace hypocrisy. To test this postulation, the study seeks to identify the characteristics of perceived hypocrisy before exploring the possible similarities between hypocritical behavior and toxic leadership behavior. The data were obtained via open-ended questions answered by 175 academic managers and 517 professors working in 13 universities. The results of the analyses support the initial hypothesis: 81% of all respondents reported experiencing more than one hypocritical incident in the last year; 84% of the academic managers and 64% of the professors testified to being directly affected by first-hand hypocrisy. The responses revealed four groups of hypocritical characteristics; dishonesty, attacking others, disregard to institutional wellbeing, and disingenuous personality. Similarities between hypocritical and toxic characteristics were discussed followed by theoretical and practical implications of the findings.

Top management support and knowledge sharing: the strategic role of affiliation and trust in academic environment

Purpose Knowledge sharing, the most important process in knowledge management, enables knowledge-intensive organizations to foster innovations and to gain competitiveness. Universities, the best contemporary embodiments of knowledge-intensive organizations, nowadays face fiercer competition in the changing world. Knowledge sharing is the key for academic departments to gain competitive advantages through innovation. However, limited studies examined the relationships between top management support, knowledge sharing and affiliation and trust. Based on the literature review, this study developed a research model which aims to examine the relationship between top management support and knowledge sharing, and the mediating role played by affiliation and trust. Design/methodology/approach A questionnaire survey was conducted in eight universities in Hong Kong. Data gathered from 109 professoriate staff (including chairs, professors and [research] associate/assistant professors) were used to test the four hypotheses in the research model with partial least squares structural equation modeling. Findings The results showed that top management support has a positive impact on affiliation and trust, and that affiliation and trust also have a positive impact on knowledge sharing. However, this study showed an insignificant linkage between top management support and knowledge sharing. Therefore, this study confirmed the mediating role played by affiliation and trust. Practical implications Based on the results, this study provided recommendations on how academic management and knowledge management consultants increase the faculty members’ affiliation and trust, for instance, mentoring, performance appraisal system, social interactions and communication pathways. Originality/value The findings of this study contribute to the literature in two ways. First, affiliation and trust are two interplayed elements of team climate that should be considered together. Second, this study validates affiliation and trust as a full mediator between top management support and knowledge sharing.

Up-fuse transforming plastic waste into innovative products: the case study of a sustainable Egyptian start-up

Learning outcomes Understand the implementation phase of sustainable start-ups. Identifying the 4 Ps of sustainable start-ups. Understand the different types of challenges faced by Up-Fuse regarding their target customers and their value proposition. Highlighting the important strategic decisions that sustainable start-ups have to consider in their business cycle. Analyzing the differences between the market conditions globally and in the Middle East and North Africa (MENA) region. Case overview/synopsis Sustainable entrepreneurship is the type of entrepreneurship that is market-oriented and creative while at the same time putting the environment, society and economy into consideration. Sustainable entrepreneurs offer value through their goods and services that are beneficial or at least do not harm the environment or the society. The case provides background information and facts about doing business in the MENA region and Egypt specifically. Afterward, the case study emphasizes the challenges that are faced by sustainable entrepreneurs in Egypt through analyzing the case of a sustainable Egyptian start-up. The case study is on Up-Fuse, one of the sustainable start-ups in Egypt that produce backpacks, shoulder and waist bags, laptop sleeves, cases and pouches. This case study aims at describing the different challenges and strategic decisions that sustainable start-ups go through in Egypt. Complexity academic level This case targets undergraduate management students, marketing students, master of business administration students, entrepreneurship students and entrepreneurs. This case can be taught in courses with marketing, entrepreneurship and sustainability focus. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.

An Information System Design Product Theory for Student Academic Self-Service University Management System

The role of Information System Design Theory in software development is enormous. With the help of design theory, developers could estimate how the system will be and the reasons why the system reacts that way. The focus of the article is to revised and re-establish the design theory of a self-service university management system. The objectives of this publication are to identify the most relevant publication that will act as a guideline to generate the design theory artifacts and to establish the artifacts which will consist of three components named kernel theory, meta-requirements, and meta-design for the stated system. The system scope will be focused on enabling self-service functions. Validation will be done through FEDS framework with the inclusion of a traceability matrix between the meta-requirement against the real-world user requirement. The significance of this article is to provide an initial set of design theory artifacts to be utilized by software developers in the development or evaluation of a University Management System.

Arsitektur Sistem Informasi Akademik Perguruan Tinggi Swasta Menggunakan EAP

Universities in Indonesia already have academic information systems. This university in developing its academic information system is carried out individually according to conditions and needs. Currently there are no guidelines in providing direction for the planning, development, implementation and service of academic information systems based on information and communication technology in universities. In addition to this, it is based on the planning and development of an academic information system which is what will be planned and developed and how its development guidelines are not yet available. The purpose of this study is to provide guidance in building academic information systems at private universities that can be applied in South Sumatra Province. This goal needs to be done because in general the academic information system business processes and services as well as the need for information in each university have in common namely the acceptance of new students, academic management and academic release. The result of the research is an academic information system architecture as a guideline in planning the development of an academic information system according to the conditions of private universities in South Sumatra Province. This study uses the EAP method with the steps of activities including planning initiation, business modeling and survey of current institutions, systems and technologies, data architecture and application architecture. The results of this study are a guide in building a system in the form of an academic information system architecture that can be applied to private universities in Indonesia especially South Sumatra Province.This study uses the EAP / Enterprise Architecture Planning method with activity steps including planning initiation, business modeling and institutional surveys, current systems and technology, data architecture and application architecture.

Enterprise Resource Planning Tools Management in Private Higher Education in South Africa

In this research on Enterprise Resource Planning Tools Management in Private Higher Education in South Africa, the study objective was to determine critical issues influencing Enterprise Resource Planning (ERP) tools selection in academic management in Private Higher Education Institutions (PHEIs) in South Africa. A mixed-methods (qualitative and quantitative) research methodology was used to triangulate the results of the research from an interpretive position. The research analyzed and reported on subjective and quantitative data to ascertain knowledge about the participants’ recognition of critical issues affecting the management of ERP tools in academic management in PHEIs in South Africa. In this study, the following groups of participants were purposefully sampled: students, lecturers and management staff working in the three PHEIs in Gauteng. The study found that academic attainment in PHEIs could be enhanced through ERP tools management in ICT integration. The research outcomes suggest that there is enhanced coaching and students' personal interactions through online conference tools, a practice that may be backed up and carry the same weight and recognition as physical learning contact hours. Issues of integration in the selection of any robust, dynamic PHEI tools may call for a firm’s financial readiness and company-wide consultations with potential users of the system. Any HE ERP system that does not have a student portal, without integrated online issues of applications, checking of results, enhancement of teaching and learning but partly integrating one or two departments in isolation to others, may not be considered fit or robust as a higher educational ERP tool.

Performance habitus: performance management and measurement in UK higher education

Purpose What academic and managerial elements are particularly influential regarding performance? This study aims to address these questions as part of a broader longitudinal study. The current paper focusses on the results relating to performance management and measurement, and how the sectorial developments impacted on individuals and institutions. Design/methodology/approach An interpretive research methodology was used, which illustrates the institutional performance management and measurement system. The first part of the interpretive study was a single case study, focussing on one “old” research-intensive university. The second part included five institutions, three UK top-tier universities, focussing on top-level research and education, and two “new” universities with a greater teaching than research portfolio. Findings The current paper focusses on the results relating to performance management and measurement, and how higher education (HE) developments impacted on individuals and institutions, reflected in the notion of performance habitus. The qualitative element of the study sought to gain insight into which factors influence performance management and measurement and what changing effect these have on academic members of staff. The findings illustrate how academic values and managerial control practices create an academia-specific performance management approach, measured by particular key performance indicators that are used for the institution as a whole and then applied to units and individuals within institutions. With regard to institutional performance, more established and institutionalised performance management and measurement practices are relied upon. Both elements are addressed in this study, and the authors conclude that the interplay of human capital and institutional structure creates the most successful performance-related outcome. Originality/value The current study adds additional insights on how the changing HE context affects academic members and how the future of the UK HE sector is perceived. Insights can be derived for other HE sectors, as the contextual factors of international competition, tightening of resources and nature of the academic sector transcend national borders. Thus, practices illustrated in the current study are useful for institutions and academic managers of other HE sectors as well.

Developing and improving Competences of Educators/Teaching Staffs of Indonesian National Police School (Sekolah Polisi Negara/Spn)

The purpose of this research is to discuss and analyze the root of the problems of the low competences of teaching staffs at Indonesian National Police School (SPN) and the factors that may contribute to it which include: recruitment and selection systems, placement, competency improvement program, and reward system. This research is a qualitative approach with a case study. The research addresses interviews and discussions with SPN educators, education experts from Police of Republic of Indonesia (POLRI), academic education experts human resource management experts from academia, and police officers who graduated from SPN. Data collection methods include: interviews, focus group discussion (FGD), observation, related documents studies, and review of previous research. The results of this study indicate that low competences of SPN teachers is rooted from the absence of a competency-based recruitment system. POLRI career development system does not yet include and regulate career development of SPN teachers as part of police career development. This research recommends and proposes a competency-based SPN teaching career development system and a SPN teaching competences improvement system, as a contribution to POLRI human resource management system as a whole.

Pioneers in Dermatology and Venereology: an interview with Professor Jean Hilaire Saurat.

Jean-Hilaire Saurat was born in France, in 1943. Initially, I should have been a surgeon (like my father) but while rotating in paediatrics as a resident, I decided to become a paediatrician. Then, when confronted with all these mysterious skin problems in childhood, I felt mandatory to visit the Masters responsible for the mysteries at Hôpital Saint-Louis. I found so many exciting mysteries to be solved there that I felt, presumptuously, that I should contribute, from bench to bed, to clarify a few. In Dermatology: Robert Degos, Bernard Duperrat, Jean Civatte (Paris Hôpital Saint-Louis). In Paediatrics: Pierre Royer, Claude Griscelli (Paris Hôpital Neker-Enfants-Malades). In Research and Biology: Michel Prunieras (INSERM and Rothschild Fundation Paris). In Medical & Academic Management: Alex Muller (University Hospital, Geneva). From my compulsory readings of others, both in science and literature. From many younger and bright training persons in my department. From patients in my practice. And of course, from my wife Michèle. ‘Bibliometrics’ is like democracy (not perfect, but anyhow the best). Every morning I take 5 minutes to open an email from RG (Research Gate) indicating that one or more papers which I authored have just been cited. Some are so old that it is refreshing to remember how, why, and with whom the paper was elaborated. This illuminates my breakfast! It is also fascinating to see how apparently trivial papers are still cited and sometimes have a higher quote over years, whereas ‘painful-to-produce-and-to-publish’ ones appear to be buried. Difficult thus to make a short list of five. I dare ignoring many of those published in top journals, because readers can go to RG to get that list. It is very reasonable. I have been president of the European Society for Dermatological Research, the European Academy of Dermatology and Venereology, the International League of Dermatological Societies and the Medical Society Geneva, and cofounder/treasurer of European Society of Pediatric Dermatology. Each one of these offices had some specificity during my term: ESDR was negotiating for partnering in the Journal of Investigative Dermatology. EADV was switching to adulthood. ILDS was fighting to obtain from the WHO that skin diseases have their own section in the forecoming International Classification of Diseases 11. Our specialty should thank Robert Chalmers to have brought this incredible task to a world recognized success. The percentage of young dermatologists I had trained who subsequently went to aesthetic dermatology (in French one would say ‘tout ça pour ça’) and as cause and effect, the growing number of patients with skin diseases looking for guidance. What looks funny for some may not looks so for others. I prefer skipping this question. I am unable to answer this question. My list amounts 100 names with no ranking. I am unable to answer this question. My list amounts 500 names with no ranking. We all see the risks of losing specific academic status, the weakening of dermatology departments, the granularity of private practice, the pharmas’ hegemony, the loss of patients’ confidence, the devilish attractiveness of aesthetics and more … A great task for the 500 top ten living dermatologists! Many common diseases still lack sound strategic targets for treatments. Senolytic drugs may soon be available for the skin, with broader applications than ageing. *Note: The Pioneers in Dermatology and Venereology interview was conceived and conducted by Johannes Ring.

Curricular Change and Resiliency in the Era of Coronavirus (COVID-19): The Uniformed Services University of the Health Sciences (USU) Experience.

ABSTRACTIntroductionThe Coronavirus (COVID-19) pandemic has presented a myriad of organizational and institutional challenges. The Uniformed Services University of the Health Sciences, like many other front line hospitals and clinics, encountered a myriad of challenges in fostering and sustaining the education of students enrolled at the nation’s only military medical school. Critical to the function of any academic medical institution, but particularly one devoted to the training of future physicians for the Military Health System, was the ability to rapidly adapt, modify, and create new means of keeping medical students engaged in their core curricula and progressing toward full and timely attainment of established educational goals and objectives.MethodsThis article highlights some of the particular challenges faced by faculty and students during the first 6 months of the COVID-19 pandemic and describes how they were managed and/or mitigated.ResultsSix key “lessons learned” were identified and summarized in this manuscript. These lessons may be applicable to other academic institutions both within and outside of the Military Health System.ConclusionsRecognizing and embracing these key tenets of academic change management can accelerate the generation of a cohesive, organizational response to the next pandemic or public health crisis.

Educational Administration: Concept, Theory and Management

The objectives of this research were: 1) to study the concepts and theories of educational administration, 2) to study the model of educational management, and 3) to analyze the theoretical tendency and the educational management model in practice. The primary data were collected from the Tipitaka in Thai version of Mahachulalongkornrajavidyalaya University and Commentaries. The secondary data were collected from Buddhist documents, educational administration, and interviews with 10key informants. The collected data were analyzed by content analysis. The research results indicated that: 1) the concepts and theories concerning academic affairs, teaching and learning management and evaluation by information technology, personnel management are an important part to drive the organization into effectiveness by setting job channel and description, and personnel development in virtue and knowledge. The budget is a factor to make the organization achieve its goal. The institutional environment is to support the management and work performance effectively. Furthermore, the participation in educational administration is a key factor to push the operation according to policy and plan. 2) The educational management model based on the Ministry of Education consisted of 4 aspects; Academic management, Budget management, Personnel, and General administration with stability and relevant to the 20-Year National Strategy and Thailand 4.0, by development and empowerment of potential, opportunity, equality of people, and enhancing people's quality of life with eco-friendly system, and educational system and management development. 3) The analysis of theoretical trends and educational management models into practice in 4 aspects; academic affairs, budget, personnel, and general management in practice is to strengthen the stability and reconciliation relevant to modern administration system with innovation and social network by using the educational administration in the digital age integrated with Buddhist principles to become a professional administrator in the present situation.

Improvement of Educational Quality: Bridging The Total Quality Management to Map Students’ Life Skills at Polytechnic of Health-Ministry

This research was conducted to obtain a description that the Life Skill-Based Academic Service which is formulated based on the results of the evaluation can improve students’ life skills of Higher Education Department of Dental Nursing Polytechnic of health-ministry, Ministry of Health, Tasikmalaya and Bandung. The profile of academic service quality for Dental Nursing at Polytechnic of health-ministry, Ministry of Health, Tasikmalaya and Bandung, has not fully focused on improving life skills more thoroughly including life skills for the business world. Improvement and development of life skills through a number of learning activities, work practices and graduates who are ready to compete in the world of work. Leadership policy in implementing life skill-based academic service quality, oriented to the world of work. The formulation of policies for quality assurance is an elaboration of the vision and mission in order to produce graduates who are competent in the world of work. There is no policy evaluation specifically related to life skills. Evaluation is carried out on the output in the form of graduate and student user satisfaction with the service system. The Total Quality Management (TQM) system for service quality / academic life skill-based management has not been fully supported by the 10 main elements of TQM, especially the scientific approach. Planning focuses on main customers with internal customer support. Quality improvement is carried out by involving quality assurance units, structural and staff as team work. The improvement of the TQM system focuses on providing educational services oriented to the world of work.

Academic Or Functional Skills? Using Enterpreneurship To Determine Students’ Output At Polytechnic Of Health-Ministry

The purpose of this research is to reveal various theoretical foundations and their implementation in the field, including those related to the following, namely obtaining understanding and analyzing the implementation of life skill-based academic service quality management evaluation activities in the Department of Dental Nursing, Health Polytechnic of the Ministry of Health, Tasikmalaya and Bandung in improving quality of education. Based on the results of the study, it was found that the Quality Mode l Life Skill-Based Academic Service which was formulated based on the evaluation results using the CIPP model can improve entrepreneurial behavior of graduates of Higher Education Department of Dental Nursing, Health Polytechnic of the Ministry of Health, Tasikmalaya and Bandung. The model is designed based on a philosophical foundation that supports administration with an interdisciplinary theory to ensure that the model can solve the problem of the lack of entrepreneurial behavior in Dental Nursing Department graduates. The model is formulated based on rational arguments for the probability of success and the logical choice to apply the model with the best chance of achievement. The implementation model helps organize the academic service process better in an effort to achieve quality and output in the form of changes in entrepreneurial behavior that are indicated to be proactive, innovative, dare to take risks to be more effectively achieved.

An Innovative Prototype Model of Management to Confront with Corona virus Disease 2019 (COVID-19): A Case Study of Mahachulalongkornrajavidyalaya University

The purposes of this research article were 1) to analyze crises situation and measures to prevent the epidemic of Coronavirus 2019 (COVID-19), 2) to conduct lessons learned on management of the Coronavirus Outbreak situation 2019 (COVID-19) of Mahachulalongkornrajavidyalaya University (MCU), and 3) to propose an innovative prototype model of management to confront with Coronavirus epidemic situation (COVID-19) of MCU. Action research was conducted as it was a research method that suitable for urgent situations where action must be taken to resolve problems promptly. Target groups were personnel and students of MCU who work or live in the area of MCU. The research tools were interview question guidelines, issues in group interviews, and field record. Qualitative data analysis using content analysis and analytic in duction was conducted. Results indicated that 1) the outbreak of the coronavirus 2019 affects the university administration that was unable to operate normally. For disease prevention measures, five measures were established consisted of 1) measures for the performance of university personnel; 2) measures for educational management; 3) measures for staff and students living in university; 4) measures for public communication; and 5) a measure of internal management within the university area. All five measures will be carried out with the university's center for the control and prevention of the epidemic of COVID 19. 2) The sixth prototype was being conducted from lessons learned on management of the coronavirus epidemic situation (COVID-19) of MCU. 3) An innovative prototype model of Seven ways of New Normal Confronting with COVID-19, there are 7 ways consisted of 1) method of new normal life focusing on health care, 2) method of new normal working using online communication, 3) method of new normal teaching and instruction using online blended learning, 4) method of new normal research and academic management focusing on online working, 5) method of Dhamma public communication in new normal focusing on social distancing, 6) method of sharing expression in new normal using sharing pantries, and 7) method of coexistence in university following Buddhist New Normal