Abstract
The advancement of transportation and media has led to complex and multi-layered changes in regional characteristics. In response, hyperlocal media aims to form and maintain local communities based on segmented regions. Local creators emphasize the need for local community and networks, growing as indigenous regional businesses. Currently, with the national issue of population decline and the risk of local extinction, the role of local creators and the trend towards local-oriented socio-cultural aspects are expected to increase. However, there is still a lack of research exploring their activities and growth potential. This study theoretically examines the growth potential of local creators who utilize regional characteristics as resources, enhancing understanding of their activities. Furthermore, by establishing a practical foundation for what roles they can play in the region and its community, this research contributes to raising awareness of the role local creators can play as hyperlocal media and explores their growth potential.
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