Abstract
This study examines the global attention on the 'Yeongju Daejanggan Homi' from Amazon, exploring content development in Yeongju, Gyeongbuk, with the traditional Korean farming tool, the hoe. Analyzing homi popularity, ‘Homis in BTS rap lyrics, the first lady's hoe diplomacy, and collaborations with Petite Hoe, the study assesses Yeongju's content potential. It designs a gardening festival and explores creating a gardening hoe set. Renowned as the birthplace of “Putgut” or hoe washing, Yeongju's cultural significance is reinterpreted, designed a global trends-aligned gardening festival. The study aims to enhance the 'Yeongju Daejanggan Homi' set and create a home gardening hoe set combining excellence, functionality, and aesthetics, contributing to regional development. This exploratory study is significant in that it reevaluates the value of traditional Korean farming tools and seeks ways to contribute to regional development in a modern context.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
