Development Of Tourism Industry Research Articles

Based on the "Internet +" Era of Tourism and Hotel Industry Development Thinking

Amidst the surge of the "Internet Plus" era, the hospitality industry finds itself amidst unprecedented opportunities and challenges. This discourse revolves around an in-depth exploration of the current status, development models, and future strategies of the hospitality sector in the "Internet Plus" era. Presently, internet technologies are incessantly permeating various facets of the hospitality industry, profoundly influencing industry dynamics and operational models. The article begins by analyzing the fundamental status quo of the hospitality industry, unveiling industry characteristics and challenges under the backdrop of "Internet Plus." Subsequently, it delves into various development models within the Internet Plus hospitality sector, encompassing innovations in online booking and distribution models, optimization of intelligent services and experiences, as well as precision marketing and operational management driven by data. Additionally, the article proposes development strategies for the hospitality industry in the "Internet Plus" era, addressing technological innovation and digital transformation, enhancement of service quality and perceptual experiences, and the expansion of diversified business development pathways.

Research on Long-term Development Path of Rural Cultural Tourism under the Background of Rural Revitalization

With the proposal of rural revitalization strategy, more and more towns pay attention to the development of local cultural industry and tourism. Through the development of cultural tourism industry to stimulate regional economic development, and then promote the overall development of rural areas. Aiming at the current status quo of the development of rural cultural tourism, such as scattered brands and insufficient overall influence, this paper first investigats the current research status of domestic scholars on rural cultural tourism and relevant roads issued by the country, and then analyzes the main problems existing in the current development process of rural cultural tourism. Finally, it puts forward the development path of integration and reconstruction of six measures: country support, digital empowerment, brand creation, regional culture deepening, cultural and creative talents training and industrial integration. Through the promotion of the integrated development of culture and tourism, rural revitalization will be promoted to promote the faster and better development of regional rural economy.

游客与村民双重感知下的传统村落旅游发展研究

Rural tourism has gradually become an important support for rural development and revitalization. It can promote the comprehensive development of local rural revitalization, accelerate the implementation of rural revitalization strategies, and increase the economic income of farmers and activate the rural cultural environment. Based on a field survey of Zhengying Village in southern Yunnan, this study analyzes the current tourism development status of Zhengying Village from the perspectives of both villagers and tourists, and identifies a series of challenges that are not conducive to promoting the development of traditional village tourism. On this basis, in order to enhance the tourism experience of tourists, increase the income of villagers, and promote the development of local tourism industry, it is necessary for grassroots governments to coordinate tourism planning and design, cultural and tourism departments to innovate cultural and tourism promotion methods, village collectives to enhance cultural excavation capabilities, villagers to stimulate internal service motivation, highlight the characteristics of rural tourism, and promote the development and growth of local tourism industry.

On the Path of High Level Development of Tourism and Cultural Industry in Ethnic Minority Regions

Comprehensively promoting rural revitalization and focusing on promoting high-quality development is a major strategic deployment proposed in the report of the 20th National Congress of the Communist Party of China. Promoting the higher-level development of the tourism and cultural industry in ethnic minority areas is not only a concrete manifestation of implementing the new development concept and continuously consolidating the achievements of poverty alleviation, but also an inherent requirement for promoting the rapid development of the cultural industry, enhancing the country's soft power and competitiveness. It is also an inevitable choice for advancing the task of comprehensively building a socialist modernized country. However, due to multiple factors such as geographical location and historical conditions, there is still significant room for adjustment in achieving higher levels of development in the tourism and cultural industry in ethnic minority areas. This article focuses on ethnic minority areas with relatively lagging economic development in the rural revitalization strategy, studies the current development status and improvement paths of the tourism and cultural industry in these areas, comprehensively analyzes the problems and reasons faced by the tourism and cultural industry in ethnic minority areas, and proposes corresponding countermeasures and suggestions based on reality.

Development of Rural Cultural Tourism Industry under the Digitalization of National Culture: A Case Study of the Yellow River Basin in Huyi District, Xi'an City

The report of the 20th National Congress of the Communist Party of China made important arrangements for accelerating the construction of digital China and implementing the national cultural digitalization strategy, clearly proposing to "accelerate the development of the digital economy and promote the deep integration of the digital economy and the real economy"[7] Rural tourism is the key to promoting the breakthrough and development of the private economy and the county economy, as well as the key to promoting the adjustment, transformation and upgrading of the industrial structure. In addition, the improvement of the governance of villages near the Yellow River Basin has carried out a lot of theoretical research on the rural revitalization of the Yellow River Basin from different perspectives such as industrial prosperity, cultural inheritance, ecological restoration, and rural governance, which has laid a good theoretical support for the research and implementation of this project. However, compared with the eastern region, there are still a series of problems in the development process of rural cultural tourism in the western region, and some problems have not yet been solved. The Sixth Plenary Session of the 19th CPC Central Committee proposed that the development of the rural economy should be promoted through the development of industry so that the peasants can live a better life. Therefore, under the requirements of the governance of the Yellow River Basin and the strategy of rural revitalization, it is of great significance to study and discuss the main problems existing in the integrated development of the cultural and tourism industry in the Hubei District of Xi'an City, and put forward targeted opinions and suggestions, which is of great significance to promote the high-quality development of the cultural and tourism industry.

Forest Wellness Tourism Development Strategies Using SWOT, QSPM, and AHP: A Case Study of Chongqing Tea Mountain and Bamboo Forest in China

Forests drive tourism growth in China, offering ecologic and economic benefits over urbanization trends. Wellness tourism, aligned with UN goals, thrives in forest settings, though challenges remain, particularly in the underinvested forest regions of Western China. This study aims to identify and rank the forest wellness tourism industry development strategies for Chongqing Tea Mountain and Bamboo Forest National Park in China. The SWOT method was used to construct the strategy, while the AHP method and QSPM matrix were used to rank the selected strategies. The data used in the analysis were the survey questionnaire data of 356 individuals to construct the model to identify the strategies, and the interview data of 23 experts to rate the strategies using the Delphi method. The effectiveness of eight internal and seven external factors for forest wellness tourism was evaluated. The survey results highlight the most significant advantages of the Chongqing Tea Mountains and Bamboo Forest as being its “beautiful natural and unique scenery”, and its most significant shortcomings as its “insufficient supporting facilities and weak infrastructure”. The QSPM matrix analysis reveals that the ‘offensive strategy’ is the best. The results also emphasize the importance of “Protecting the diverse tourism resources to keep the market prospect and promote wellness industry development” in the study areas. Therefore, the potential of developing forest wellness tourism in this area should be considered and included in the agenda of policy makers to strengthen the development of forest wellness tourism, improve the economic status of the tourism of the jurisdiction, and create employment opportunities in tourism-related businesses.

Исследование культурного и туристического потенциала провинции Цзянсу для россиян

Annually, a large number of Russian tourists come to China to get acquainted with its traditional culture. Jiangsu Province has significant tourism potential in this regard, but it is mainly visited by representatives of Japan, South Korea, the United States, Germany and other countries. There is a problem of increasing the attractiveness of the cultural heritage of Jiangsu Province for Russian tourists. In this article, the authors describe the current situation with the development of inbound tourism from Russia in Jiangsu Province and put forward proposals for its development, among them: branding of the region, development of popular national tourism destinations within a particular province, taking into account the needs and mentality of Russian travelers, the formation of integrated routes. It is emphasized that the predominant orientation of visitors from Russia to major cities requires intensification of work to inform potential travelers about the tourist resources of the Chinese regions using mass media and Internet platforms. Conclusion dwells upon the fact that the potential of Jiangsu Province in terms of tourism industry development is a promising topic for study.

People's Livelihood in Zhejiang Practice and Development

2023 marks the 20th anniversary of the implementation of the "Double Eight Strategy". Under the guidance of the policy, this study visited seven counties in Zhejiang (Jinhua Pujiang, Jinhua Panan, three counties in Wenzhou, Taizhou Linhai, Ningbo Ninghai) to develop local industries according to local conditions as the central theme, and conducted research from the aspects of infrastructure construction, leading development of party construction, agricultural science and technology construction, cultural tourism industry development and comprehensive application. On the basis of practical exploration, this study summarizes and proposes the "T-E-T" innovation model of people's livelihood based on data analysis, refining the model core of "promoting people's livelihood by combining culture and tourism, restoring and stabilizing people's livelihood by infrastructure, guiding people's livelihood by The Party Construction, and promoting people's livelihood by science and technology", and building a solid "TET" framework with education, talents and technology as the starting point. Adhere to the problem-oriented, focus on the new problems encountered in practice and the people's urgent problems, and explore new ideas and new ways to solve new problems.

Wildlife conservation through traditional values: alarming numbers of crocodile attacks reported from Timor-Leste

AbstractOn the IUCN Red List the saltwater crocodile Crocodylus porosus is categorized globally as Least Concern, with national populations ranging from fully recovered to extinct. The saltwater crocodile population of the Southeast Asian island nation of Timor-Leste was severely depleted by colonial hunting but has recovered since independence in 2002. During 2007–2014 there was a 23-fold increase in reported crocodile attacks (104 documented attacks), concomitant with a 2% annual increase in the human population. Public tolerance to attacks and the reluctance to harm crocodiles are entwined with reverence of crocodiles as sacred beings by most but not all Timorese people. In 2022, 7–8 years after our previous assessment, we visited five sites on the south coast of Timor-Leste in Lautém, Viqueque, Manufahí and Cova Lima municipalities. High rates of crocodile attacks continue. We obtained 35 records of attacks for 2015–2022 (34% fatal). In the municipalities where crocodile attacks occurred (Lautém, Viqueque, Cova Lima), the sacred status of crocodiles prevented inhabitants from harming them in retribution. In Manufahí, where no attacks were reported, such traditional values never existed and crocodiles were hunted for subsistence and to improve safety. The design of a context-specific crocodile management programme that respects the reverence attributed to crocodiles by most people but reduces the risk of people being attacked by crocodiles is a conservation management challenge for the government of Timor-Leste. The developing tourism industry, which relies on coastal beaches and reefs, is jeopardized by the risk of crocodile attacks.

The Influence of Internet + on the Development of Tourism and Hotel Industry

This paper explores the multi-dimensional impact of Internet + on the tourism and hotel industry. At the market level, we observe how Internet Plus is reshaping consumer behavior, leading changes in market demand, and expanding the reach of hotels through online platforms. In terms of business model, Internet + has not only changed the traditional marketing and service methods, but also spawned a new business model and profit point. For example, through big data analysis, hotels can better understand customer needs and provide personalized services. In addition, we have analyzed in detail the rich opportunities and potential challenges brought by the popularization of Internet + technology for the tourism and hotel industry, such as the protection of customer information and the guarantee of service quality. Finally, this study reveals how Internet + acts as a powerful driving force to promote the overall improvement of the tourism hotel industry in innovation, efficiency and service quality, thus achieving the transformation and upgrading of the industry.

CONTENTS OF THE EDUCATIONAL TOUR AND FEATURES OF ITS DEVELOPMENT

This article examines the content of the educational tour and the features of its development. The relevance of solving the problems of formation and strategic development of the international educational tourism industry as a structural component of the service sector, the formation of economic market actors as active participants in the socio-economic processes of the national economy is increasing in the context of globalization of international relations, internationalization of education at the national, sectoral and institutional levels in conditions of increasing complexity of the content of the component of competition in the international market educational tourism. Educational tourism is a fast–growing branch of the tourism economy, which is gaining recognition all over the world. Many researchers consider it one of the leading and most promising sub-sectors of tourism. The specificity of educational tourism, manifested in the special nature of demand, pronounced seasonal fluctuations, diversification of tourist products and hospitality services, low susceptibility to crises and socio-political upheavals, dynamically developing customer requests, requires detailed study and development of theoretical approaches, methodological and systematic approaches to improving the interaction of all its participants. Various approaches to segmentation of the international educational tourism market and the development of segment profiles, the creation and application of strategies for effective partnership of market entities based on the concept of customer-oriented business, expressed in increasing customer satisfaction, forming consumer loyalty in the international educational market. the tourist market requires systematization and optimization. In this regard, research aimed at improving these important parameters is certainly relevant.

When a villager is a rural homestay operator: role expectation research using the machine learning model?

ABSTRACT With the growing development of the Chinese rural tourism industry, villagers are gradually becoming involved in tourism, and the role of rural inhabitants has shifted. However, understanding tourists’ expectations of rural tourism operators remains challenging. This paper uses machine learning techniques such as LDA and SnowNLP to analyse online review data from 115 rural homestays in Hainan Province. Five topics of role expectations are identified, which can be grouped into quality expectations, image expectations, obligation expectations and attached expectations. Corresponding types of content are then mapped onto a convertible and dynamic model of residents’ role expectations, based on the concepts of ascribed status and achieved status, to discover the mechanism of role transformation of rural homestay operators. It is worth emphasising that residents’ roles are not singular in the particular spatial context of rural tourism operations. Image expectations within the achieved status can transfer from the ascribed status, while the gap between quality expectations and reality implies rural residents’ immaturity as operators. This study holds significant implications for the management and practice of rural tourism.

Constructing a Green Marketing Model for Tourism and Amusement Industry Development

Environmental sustainability has become an important international political issue and is considered a key driving force of innovation. Therefore, the consumers are paying more and more attention to the sustainably managing and environmentally friendly enterprises, and the enterprises are paying more and more attention to the importance of the green environmental management strategies. Relatively they must pay attention to the issue of "sustainable management" which is an important consideration direction for the development strategy of business management. This study uses fuzzy analytic hierarchy process to conduct empirical analysis on tourism industry operators.In order to cope with changes in the market environment, it is necessary to promote the development strategy of "green marketing" to achieve sustainable management. When considering "sustainable operation", we should explore the development model of procurement, operation, and marketing. Therefore, this study suggests that the development of "green marketing" in the tourism industry should take "brand loyalty" and "corporate image" as the most important indicators.

An Analysis on the High-Quality Development Path of Sports Tourism Industry in Shandong Province from the Perspective of Porter Rhomboid Theory

From the perspective of Porter's diamond theory, this paper analyzes the four basic elements of sports tourism in Shandong Province, namely resource elements, demand conditions, related industries and enterprise strategy, as well as the two role elements of opportunity and government, and finds that there are problems such as rich resources but unbalanced distribution of sports tourism in Shandong Province. Based on this, the author puts forward some development paths, such as increasing the mining and publicity of traditional resources, emphasizing the training of sports talents, stimulating the domestic demand of sports tourism, promoting the integration of sports tourism industry with other industries, improving laws and regulations, and strengthening the macro-guidance of the government, in order to provide certain theoretical references for the healthy, sustained and high-quality development of sports tourism industry in Shandong Province.

Case Study on Ecological Reconstruction Technology of Hollow Village in Mountainous Hilly Area

The ecological reconstruction of hollow village should gradually improve the rural living environment, regulate the features of farm houses and courtyards, beautify the village, protect and restore the village facilities such as ponds and ditches, natural landscape and pastoral landscape, and keep the overall style of the village in harmony with the natural environment. We will formulate plans for the protection and development of traditional villages, protect traditional culture, improve the lists of historic and cultural villages, traditional villages and residential houses, and establish and improve mechanisms for protection and supervision. The development of leisure agriculture, rural tourism, cultural and creative industries, the use of small town infrastructure and commercial service facilities, the overall drive to improve the quality of rural living environment.

Design of rural tourism management cloud platform based on intelligent audio processing and sensor navigation positioning

People's living standards are constantly improving, and many people are eager to travel, especially to rural areas, which has become a tourism trend, which has also driven the local economy. Each place is actively utilizing the advantages of its own region to establish a unique tourism economic industry chain and seek the interests of local villagers. Based on this, this article takes the specific development of contemporary rural tourism industry as the basic research object, and develops a specialized rural tourism management cloud service system platform. The system mainly relies on intelligent audio processing and related navigation and positioning functions. By finely processing the collected intelligent audio signals, utilizing specialized data conversion tools to improve the accuracy of the collected signals, and using a linear aliasing model to handle subsequent problems. We also propose a carrier based system coordinate for navigation and positioning algorithms, which can estimate the optimal information value among them. In addition, this article also conducted a specific analysis of the performance of two models, namely the single step model and the Seq2Seq model. The tourism management cloud service system platform for rural areas based on intelligent audio related processing and precise navigation positioning proposed in this article can effectively promote the development of local rural tourism and improve the quality of life of villagers.

A Brief Analysis of the Inheritance and Development of Axi Earthen Pottery

Axi earthen pottery is a traditional Chinese pottery produced in Asi Village which turns black after firing. Its history can even be traced back to the original black pottery dates back to the Hemudu culture in Yuyao 7,000 years ago. On June 14, 2008, Asi pottery was included in the second batch of national intangible cultural heritage list. It is not only a national "intangible cultural heritage" but also a unique traditional folk handicraft product. It is also known as one of the "Four Wonders" of Daocheng Yading. As the times change, it also encounters many difficulties and contradictions in the process of protection and development, and its living conditions, production, production, form, function, etc. will all change. In the context of today's Internet+ era, as well as the comprehensive development of the modern cultural tourism industry, this article actively explores effective countermeasures from multiple angles through field research, and proposes to introduce the intangible cultural heritage project Asi pottery into college classrooms and break the outdated family tradition of Asi pottery. It is hoped that it will play a certain positive role in the inheritance and development of Asi pottery, an intangible cultural heritage with unique national characteristics.

The Influence Factors of Economic Development of Tourism Industry

Objectives: This paper aims to conduct research on the factors that impact the advancement of the tourism economy in order to adapt to the rapidly changing demands of the tourism market. Methods: A case study was performed using a gray correlation model to analyze the tourism industry in Henan Province. Findings: Among the first-level indicators, tourism economic support had the highest correlation with tourism economic development, followed by tourism physical base, tourism transportation influence, tourism human resources, and tourism information service. Then, relevant suggestions were given according to the analysis results. Novelty:The novelty of this article lies in utilizing the gray correlation model to examine the factors that influence the tourism economy and analyzing the gray system with incomplete information. Doi: 10.28991/HIJ-2024-05-01-03 Full Text: PDF

Analysis of Service Quality of Spring International Travel Service Based on Customer Satisfaction

In the new era of the integrated development of culture and tourism, the tourism industry is facing the new requirements of high-quality development, and it needs to pay more attention to customer satisfaction, improve service quality, and build a service brand so as to win the future. This paper takes Shanghai Spring & Autumn International Travel as an example, by analyzing some of the problems existing in the service quality of the current tourism enterprises, combining the theory of perceived service quality model and the theory of service quality gap, exploring the elements affecting the service quality of travel agencies, and putting forward reasonable suggestions to promote the high-quality development of China's tourism industry.

What keeps historical theme park visitors coming? Research based on expectation confirmation theory.

Culture is one of the most important factors in attracting tourists and influencing the tourist experience. In China, "theme park" is a new field of tourism research, an excellent theme park can not only drive the development of a city's tourism industry, but also help it better publicize its history and culture. The article takes Kaifeng, China as the background, and selects the Song Dynasty historical and cultural theme park, which was established based on the traditional ink painting Qingming Riverside Drawing, as an example, to study the factors affecting tourists' travel experience in historical and cultural theme parks, and based on which it explores the reasons for the formation of tourists' satisfaction and post-trip behavioral intentions, to provide references and suggestions for the development of cultural theme parks from the point of view of travel experience. Based on the expectation confirmation theory, this essay introduces five constructs, namely, expectation (tourism motivation), performance (service quality), confirmation (tourism experience), satisfaction, and post-trip behavior intention, to construct a model of the factors influencing tourists' satisfaction by tourism experience in historical theme parks and analyze the intrinsic correlation among the factors within the model. It is found that tourists' tourism experience is mainly affected by tourism motivation and service quality, satisfaction and post-trip behavior intention are jointly determined by the above three. According to the research results, this study believes that tourism motivation, service quality, and tourism experience should be the focus of attention of the current tourist destinations, therefore, focusing on tourists' motivation to optimize the quality of service, helping tourists to enhance the sense of tourism experience, and improving based on the above focuses is of great significance to promote the development of historical and cultural theme parks.