Abstract
Comprehensively promoting rural revitalization and focusing on promoting high-quality development is a major strategic deployment proposed in the report of the 20th National Congress of the Communist Party of China. Promoting the higher-level development of the tourism and cultural industry in ethnic minority areas is not only a concrete manifestation of implementing the new development concept and continuously consolidating the achievements of poverty alleviation, but also an inherent requirement for promoting the rapid development of the cultural industry, enhancing the country's soft power and competitiveness. It is also an inevitable choice for advancing the task of comprehensively building a socialist modernized country. However, due to multiple factors such as geographical location and historical conditions, there is still significant room for adjustment in achieving higher levels of development in the tourism and cultural industry in ethnic minority areas. This article focuses on ethnic minority areas with relatively lagging economic development in the rural revitalization strategy, studies the current development status and improvement paths of the tourism and cultural industry in these areas, comprehensively analyzes the problems and reasons faced by the tourism and cultural industry in ethnic minority areas, and proposes corresponding countermeasures and suggestions based on reality.
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