游客与村民双重感知下的传统村落旅游发展研究

Abstract

Rural tourism has gradually become an important support for rural development and revitalization. It can promote the comprehensive development of local rural revitalization, accelerate the implementation of rural revitalization strategies, and increase the economic income of farmers and activate the rural cultural environment. Based on a field survey of Zhengying Village in southern Yunnan, this study analyzes the current tourism development status of Zhengying Village from the perspectives of both villagers and tourists, and identifies a series of challenges that are not conducive to promoting the development of traditional village tourism. On this basis, in order to enhance the tourism experience of tourists, increase the income of villagers, and promote the development of local tourism industry, it is necessary for grassroots governments to coordinate tourism planning and design, cultural and tourism departments to innovate cultural and tourism promotion methods, village collectives to enhance cultural excavation capabilities, villagers to stimulate internal service motivation, highlight the characteristics of rural tourism, and promote the development and growth of local tourism industry.