Research on the Path of Village Tourism and Cultural Industry Development from the Perspective of Rural Revitalization Taking Peasant Painting in JinShan District as an Example

Abstract

Under the background of rural revitalization strategy, all parts of China are trying to adjust the agricultural industry structure and promote the development of rural economy. In this context, the study of new business mode of rural tourism is of great significance. This study takes the peasant paintings of Fengjing ancient town in Jinshan District as the background and the development path of new rural tourism as the research direction, explores how to integrate "agriculture + tourism + education" in small rural areas, and deeply analyzes the methods and approaches of developing rural tourism in the context of rural revitalization. At the same time, Shanghai's composite cultural and creative tourism products are used to retain tourists, increase market share and create a new rural tourism industry. This paper mainly obtains effective information through case studies and in-depth interviews, and digs into the current changes of rural revitalization through an in-depth understanding of the protection status of Jinshan peasant paintings and other intangible cultural heritage in Shanghai, so as to address the problems under the new rural tourism industry in Fengjing Ancient Town of Jinshan District and make suggestions. I hope to focus on promoting new rural tourism, providing new directions for rural revitalization, implementing rural revitalization strategies, promoting rural tourism, and further improving the development of new rural tourism in Shanghai.