Current Situation Analysis and Development Ideas of Rural Tourism under the Strategy of Rural Revitalization

Abstract

Rural revitalization requires “five formula”: industrial prosperity, ecological livable, rural civilization, effective governance, and rich life. Among them, “industry prosperity” is not only address rural revitalization, but also the core factor in the policy. The tourism industry, as a kind of rural industry, is quietly increasing. Rural tourism industry plays the second major role in the economic development of rural areas and promotes rural revitalization. At present, China's rural tourism industry has achieved some gains, yet there are some shortcomings. For example, the rural environment has been affected, many accompanying industries have no proper management of government policies, and the rural industrialization has been accelerated. This paper analyzes some outstanding problems facing the rural areas from the actual situation and put forward feasible solutions from the government's point of view to promote the better development of rural tourism industry.