Abstract

rural culture is the main component of traditional Chinese culture, while non-material cultural heritage is the traditional cultural expression form which people of all nationalities pass on from generation to generation and regard as the spiritual treasure house. The research on the integration of rural tourism and intangible cultural heritage from the perspective of rural revitalization provides a cultural support for the development of new rural tourism and contributes to the realization of rural revitalization strategy. From the perspective of cultural and tourism integration, the intangible cultural heritage will inject soul into rural revitalization and rural tourism industry development and provide new channels for rural residents to get rich.

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